logo guidelines kkcedevita_6

NEW CEDEVITA ZAGREB IDENTITY GUIDELINES

DAILY LOGOPRESENTATIONIt will be the main support of the new club identity for media and supporters.

3

DAILY LOGO THE NEGATIVE VERSIONFor the negative version, the black outline off the C becomes orange and continues over the black ball spin.

4

DAILY LOGOCOLOR APPLICATIONSColor applications on white, black and colorful background.

We can use these five versions of logos:

• If you place the logo on a white or colorful background (not exceeding 30% screen grayscale), the positive version in both color nor mono color must be used.

• If you place the logo on a black or dark background (exceeding 30% screen grayscale), the negative version in both color nor mono color must be used.

Positive color version with white background

Positive orange monocolor version with white background

Positive b&w monocolor version with colorful background

Negative b&w monocolor version with dark background

Positive color version with colorful background Negative color version with dark background

5

Respect of color application

Modify colors Shape and dimension must be respected Rotation must be respected

Respect of color application Negative version over photgraphic backgrounds

DAILY LOGOTHE DON’TOur logo is a signature supporting Cedevita club’s values and it must be respected.

So don’t mess with it.

6

DAILY LOGOTHE PROPORTIONMinimum size and archiecture of the logo.

10 mm 18 X

Minimum margins of protection (4 X)

7

OFFICIAL LOGOPRESENTATIONIt will be used mostly for official support such as: press, federation or Fiba documents.

The 3 components: C, Cedevita and Zagreb must be used together as one block.

8

OFFICIAL LOGOTHE NEGATIVE VERSIONFor the negative version, the black outline off the C becomes orange and continues over the black ball spin.

Cedevita becomes orange with a white outline and zagreb is in white.

9Positive b&w monocolor version with colorful background

OFFICIAL LOGOCOLOR APPLICATIONSColor applications on white, black and colorful background.

We can use these six versions of logos:

• If you place the logo on a white or colorful background (not exceeding 30% screen grayscale), the positive version in both color nor mono color must be used. On white background, for the positive version, the word Zagreb must be used in black.






10 Change order and position of the elements

Shape and dimension must be respected

Respect of color application Respect of color application

Negative version over photgraphic backgrounds

Zagreb has to appear always

Modify colors

Rotation must be respected

OFFICIAL LOGOTHE DON’TOur logo is a signature supporting Cedevita club’s values and it must be respected.


11

15 mm18 X

13 X

1/2 X

3 X

1/2 X X


OFICIAL LOGOTHE PROPORTIONMinimum size and archiecture of the logo.

12

ALTERNATIVE LOGOPRESENTATIONTo be used for derivatives such as shirt, cap, etc. It has no official value.

13

ALTERNATIVE LOGOTHE NEGATIVE VERSIONFor the negative version, the black outline of CEDEVITA becomes orange and continues over the black ball spin.

Zagreb should be written in white.

14

OFFICIAL LOGOCOLOR APPLICATIONSColor applications on white, black and colorful background.

We can use these six versions of logos:

• If you place the logo on a white or colorful background (not exceeding 30% screen grayscale), the positive version in both color nor mono color must be used. On white background for the positive version, Zagreb must be written in orange..




Positive b&w monocolor version with colorful background



15 Shape and dimension must be respected Rotation must be respected

Respect of color application

Modify colors

Zagreb has to appear always

Respect of color application Negative version over photgraphic backgrounds

ALTERNATIVE LOGOTHE DON’TOur logo is a signature supporting Cedevita club’s values and it must be respected.


16

10 mm

10 X

25 X

10 X

7,5 X 7,5 X


ALTENATIVE LOGOTHE PROPORTIONMinimum size and archiecture of the logo.

17

APPLICATIONS: COLORS AND TYPEFACES

18

COLORSCedevita colors are inspired by the club’s philosophy for which enternaining is as important as winning.

One color is indisputable the orange Pantone 1505 C, for the rest we recommend the use of a brightfull and modern color tones as the one shown in this page.

These colors references are inspiration not necesserarly a most to use.

PANTONE 1505 CCMYK 0/60/90/0RGB 255/110/0HEX #FF6E00

PANTONE 387 CCMYK 12/0/80/0RGB 224/232/48HEX #E0E830

PANTONE Yellow 012 CCMYK 0/0/100/0RGB 249/227/0HEX #F9E300

PANTONE 382 CCMYK 34/0/100/0RGB 190/214/0HEX #BED600

PANTONE 368 CCMYK 70/0/100/0RGB 105/190/40HEX #69BE28

PANTONE 604 CCMYK 5/0/94/0RGB 234/222/41HEX #EADE29

PANTONE 7465 CCMYK 57/0/32/0RGB 53/198/181HEX #35C4B5

PANTONE 306 CCMYK 76/0/5/0RGB 0/185/228HEX #00B9E4

19

TYPEFACESAs for the color, Cedevita new identity works with a combination of typefaces supporting the sportive (with the DIN Next LT Pro) and the entertaining philosophy (with the Museo) of the club.

Depending the message or the visual both typefaces can be used indifferently.

In term of color we would mainly recommend to use these fonts in orange, black or white.

MUSEO 900 is used for mine titles

MUSEO 500 for subtitles or secondary claims

DIN NEXT LT PRO CONDENSED (HEAVY, BOLD, MEDIUM and REGULAR) can be used for dates, places, hashtag...

DIN NEXT LT PRO (BOLD and REGULAR) is used for long texts.

MUSEO 500

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789 !”§$%&/()=?@€

MUSEO 900


DIN NEXT LT PRO HEAVY CONDENSED


DIN NEXT LT PRO REGULAR


20

ELEMENTSGenerally speaking to implement the Cedevita Zagreb new identity you most follow the explain ed guidelines.

In regards with the logo, you can also leverage the ball with the spin as an independant element of the identity, but it most always be accompanied with either the Daily logo or the Offi cial logo.

Proportionally the ball alone can not be bigger than the logo when they coexist on a support.

Refer to pages 25 and 26 as an example.

21

EXAMPLES PITCHColor application example.

22

EXAMPLES VEHICULESColor application example.

23

EXAMPLESTEXTILESColor application example.

24

FINALE 3. UTAKMICAPRVENSTVO HRVATSKE

PETAK 3. 6. 2016.DOM SPORTOVA20 SATI

ZAJEDNOPO NASLOV!

kkcedevita.hr

#samojako

EXAMPLESPOSTERTypography and color application example.

MUSEO 900

MUSEO 500



DIN NEXT LT PRO REGULAR CONDENSED

DIN NEXT LT PRO BOLD CONDENSED

25

EXAMPLESSTATIONERYTypography and color application example.

26

EXAMPLESSTATIONERYTypography and color application example.

Prvaci Hrvatske2014, 2015

Osvajači Kupa K. Ćosića2012, 2014, 2015, 2016

Osvajači Kupa D. Petrovića2011, 2014

Košarkaški klub “CEDEVITA”, Trg Krešimira Ćosića 11, 10000 Zagreb, Hrvatska, TEL. +385 1 34 91 144, FAX. +385 1 34 90 937, [email protected]

IBAN: HR2624840081105149108 Rai�eisenbank Austria d.d., Zagreb

Predsjednik: Mladen Veber

Poštovani,

ovim putem izražavamo punu podršku tvrtki PROJECT WONDERLAND d.o.o., čija je osnovna djelatnost vezana uz stvaranje inovativnih pristupa kretanju u otvorenom prostoru kroz virtualne sadržaje, koji su izravno iskoristivi u sferi sportskog marketinga i promocije kretanja te sporta općenito.

Naime, osnovna ideja tvrtke PROJECT WONDERLAND d.o.o. usko je vezana uz područje razvoja proširene stvarnosti, koja nudi mogućnost stvaranja virtualnih sportskih sadržaja i njihovu implementaciju u trenutnu stvarnost korisnika. Sport je pogodan za primjenu proširene stvarnosti u smislu stvaranja iskustva i doživljaja korisnika u funkciji proširenja sportskog doživljaja, posebice s mogućnostima motivacije mladih ljudi prema sportskim aktivnostima, a uz istovremeno postizanje vrhunskog "wow" sportskog efekta zahvaljujući virtualnim sadržajima.

Naime, svakako je u interesu KK Cedevita, kao i općenito u interesu Republike Hrvatske, da se mlade ljude maksimalno motivira i zaintrigira za kretanje i bavljenje sportom, čemu bi doprinijela inovativna rješenja tvrtke PROJECT WONDERLAND d.o.o. zbog čega pozitivno ocjenjujemo i podržavamo njeno daljnje poslovanje.



Avenija Dubrovnik 15/26 , 10000 Zagreb, Hrvatskam: [email protected] w: www.kkcedevita.hrt: +385 01 3491 144 c: +385 91 2413 678

ARSEN ŠOLIĆBrand manager

MUSEO 900 always in CAPS

MUSEO 500

DIN NEXT LT PRO REGULAR and BOLD

27

EXAMPLESEMAILTypography and color application example.

Poštovani,

ovim putem izražavamo punu podršku tvrtki PROJECT WONDERLAND d.o.o., čija je osnovna djelatnost vezana uz stvaranje inovativnih pristupa kretanju u otvorenom prostoru kroz virtualne sadržaje, koji su izravno iskoristivi u sferi sportskog marketinga i promocije kretanja te sporta općenito.

Naime, osnovna ideja tvrtke PROJECT WONDERLAND d.o.o. usko je vezana uz područje razvoja proširene stvarnosti, koja nudi mogućnost stvaranja virtualnih sportskih sadržaja i njihovu implementaciju u trenutnu stvarnost korisnika. Sport je pogodan za primjenu proširene stvarnosti u smislu stvaranja iskustva i doživljaja korisnika u funkciji proširenja sportskog doživljaja, posebice s mogućnostima motivacije mladih ljudi prema sportskim aktivnostima, a uz istovremeno postizanje vrhunskog "wow" sportskog efekta zahvaljujući virtualnim sadržajima.

Naime, svakako je u interesu KK Cedevita, kao i općenito u interesu Republike Hrvatske, da se mlade ljude maksimalno motivira i zaintrigira za kretanje i bavljenje sportom, čemu bi doprinijela inovativna rješenja tvrtke PROJECT WONDERLAND d.o.o. zbog čega pozitivno ocjenjujemo i podržavamo njeno daljnje poslovanje.

--

Avenija Dubrovnik 15/26 , 10000 Zagreb, Hrvatskaphone: +385 01 3491 144 cell: +385 91 2413 678skype: www.kkcedevita.hr

ARSEN ŠOLIĆBrand manager

ARIAL, SANS-SERIF 10px

VERDANA 12px CAPS

VERDANA 10px CAPS

VERDANA 10px CAPS

logo guidelines kkcedevita_6

Documents