4p logo guidelines

8/3/2019 4p Logo Guidelines

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Primary Logo For Tom & Teddy Fashion Brand

Logo & Identity Guidelines

Client : Tom & Teddy

Guidelines prepared byGraham Smith—imjustcreative

[email protected]

Consistency is key when looking to apply the Tom

& Teddy brand mark. This brie guide will help in

the general application o the Tom & Teddy logo.

This is by ar a complete identity guide, but will provide the

basics to ensure initial consistency o brand application.

The primary logo, see above, is to be used or the majority

o ashion and clothing branding including: screenprinting,

embossing, embroidery, marketing and advertising etc.



Positional & Spacial Considerations



The outer Grey stripped padding indicates the Sae Zone. Other

graphical and visual elements can be saely positioned up to the

Blue line.

Blue indicates Clear Space. The blue area must be kept ree o

all other graphical and visual elements.

The minimum required Clear Space is defned by the

measurement ‘X’ (equal to the height o the uppercase letters,

known as the ‘cap-height’. The width is equal to the height.)

Magenta indicates type and element alignment and boundaries.

Image above shows the ideal logotype placement.

Notice that the Blue area creates a padded Clear Space top and

right o the logotype.

Any other design element could be added to the photograph as

long as it didn’t cross over the Blue area; let and bottom o the

logotype.

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Brand Colours and Values



The primary logo is Pantone 533. Other colour options can be

used as the examples on this page show.

The primary logo can also be used reversed out o any o the core

brand colours, but the logotype must always remain solid white.

The primary logo can also be used reversed out o any o the

core brand colours, but the logotype must always remainsolid white.

Pantone 533CMYK C100 M83 Y46 K13 / RGB R45 G64 B99

Pantone Process BlueCMYK C100 M0 Y0 B0 / RGB R0 G169 B239

Pantone 3275CMYK C99 M1 Y45 B0 / RGB R45 G166 B164






Do Not Abuse The Logo



Do not mix a coloured logo with a coloured background.

Do not change the position o the wording.

Do not recreate the ont in another typeace.

Do not change the ormat o the logo even i you eel it

looks good.

Do not use colours, or mix colours, that are not part o the

brand colour scheme as shown on previous page.

Do not stretch the logo in any way.



Secondary Typeace Useage

Primary Typeace Useage

Primary Typeace Useage



Garage Gothic Bold is used or the Tom & Teddy lettering.

The seconday typeace uses a variety o Helvetica Neue styles

and weights which is to be used or all internal stationery and

correspondance.

As an example the business card uses Helvetica Neue Bold 75

or the name, Helvetica Neue Medium 65 as the title/position, and

Helvetica Neue Light 45 or the address and contact details.

Type Specfcations For All Stationery Elements

Type size or all wording set at: 8.5pt

Leading set at: 9.5pt

Tracking set at: 50

4p logo guidelines

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