orange logo guidelines

8/13/2019 Orange Logo Guidelines

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Nexhat Ramadani

1.0 Introduction (page 1)2.0 The Logo Design (page 3)2.1 The Logo Usage (page 6)

3.0 Colour Scheme(page 13)4.0 Typography (page 16)5.0 Contact Details (page 19)

July 2012

Client:

Contents:

Date:

Brand-identity Guidelines


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Introduction1.0Overview

The purpose of these guidelines is to explain the use of the new brand style and to reinforceconsistent application of the visual elements in all communications. This includes publications,presentations, and all other marketing materials both online and offline. Guidelines on the useof the logo are included.

1.1.0 Introduction Brand-identity Guidelines - July 2012


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Your new identity

The conceptual background

Your corporate identity is the face and personality presented to the global community. Its asimportant as the products and services you provide. Your identity is the total effect of yourlogos, products, brand names, trademarks, advertising, brochures, and presentations every-

thing that represents you.

Because the brand cannot be compromised, weve created this guide to provide all thepertinent specifications you need to maintain its integrity. The guidelines set in this documentare not meant to inhibit, but to improve the creative process. By following these guidelines, thematerials you create will represent your company cohesively to the outside world.

2.1.0 Introduction Brand-identity Guidelines - July 2012

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PageE

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5mm 2mm


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The Logo Design2.0

The company logo is an important and valued graphic element and must be used consistentlyand appropriately, even minor variations will undermine and compromise the image of thebranding.

3.2.0 The Logo Design Brand-identity Guidelines - July 2012


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Primary logo - in colour


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Primary logo - alternative colours


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The Logo Usage2.1

Always use master artwork when reproducing any logo design. It should never be recreatedunder any circumstances. Always ensure you are using the correct artwork for the application.

When reproducing any logo elements, only the original high resolution or vector graphic filesshall be used - logos should notbe taken from this document.

6.2.1 The Logo Usage Brand-identity Guidelines - July 2012


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Exclusion Zone

Make sure that text or other design elements do not

encroach upon the logo.

The marked space should always be given to let thelogo breathe, free from distraction.

Minimum reproduction size

In the primary logo format a minimum size must beadhered to so that legibilty is retained.

In exceptional circumstances where space is belowthe recommended size, adjustments may have to bemade to balance the shape and visibility.

x x x

7 mm

80 mm


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Correct!

The logos shape is consistent with the initial design,retaining balance and legibility.

Wrong!

The logo has become distorted from its designedaspect ratio, therefore stretching or squshing theshape and text.

If the space is restrictive, the scale of the logo (not thedimensions) must be adjusted to fit.


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Correct!

The logo is clear and visible, set in primary coloursonto a backdrop which shows contrast.

Although the backdrop is not white, the colours havebeen adjusted accordingly to work with the design.


Wrong!

The backdrop for the logos placement is too similarto the primary colour - it lacks visibilty and contrast.

To fix this problem, you can either select a contrast-ing base colour, or switch to one of the secondarycolours assigned to the logo.


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Correct!

The logo has been used in the fashion it wasdesigned. A consistency has been achieved in how itis seen.


Wrong!

Important elements within the logo have beendistorted, enlarged or shrunk, affecting the balanceand design.

A consistent layout is essential across all media, andby changing key elements it will introduce confusioninto the brand.


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Correct!

The logo is presented in its primary colours using theprimary typeface that has been selected for thelogotype.


Wrong!

A colour outside of the selected brand colour schemehas been used. This is not recommended as itconfuses the brand image.

Replacing the font is a definate no-no. The selectedtypeface should be used at all times with thepresentation of the logo.

Inkbot.Design


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In most cases, use of one company logo is all that isrequired. If an advertiment is made by your company

then that logo is usually all that is required forrecognition by your audience and/or customers.

Content Content


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Accurate reproduction of the brand colour scheme is essential in communicating a clear andconsistent message about the company image.

The Pantone colours should be used wherever possible, with CMYK / RGB being matched asclosely as possible depending on the materials and print process.

Black and white are acceptable as accent colours, in addition to the colours within the assigned

scheme.

Colour Scheme3.0

13.3.0 Colour Scheme Brand-identity Guidelines - July 2012


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Pantone 123 C

Pantone 123 C

Pantone 123 C

Pantone 123 C

Pantone 123 C

Primary Brand Colourlogo / main background / business cards

Secondary Brand Colourlogo text / secondary background / accent

Third Brand Colourhighlighting / second accent

Text / Content Colour

Background / Base Colour

100 / 100 / 100 / 100

100 / 100 / 100 / 100

100 / 100 / 100 / 100

100 / 100 / 100 / 100

100 / 100 / 100 / 100

100 / 100 / 100

100 / 100 / 100

100 / 100 / 100

100 / 100 / 100

100 / 100 / 100

#999999

#999999

#999999

#999999

Pantone 123 CBackground / Base Colour Alt. 100 / 100 / 100 / 100 100 / 100 / 100 #999999

#999999

Pantone 123 CBase Colour 100 / 100 / 100 / 100 100 / 100 / 100 #999999

Pantone colour ref. CMYK RGB HEX


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Examples of how the primary logo deals with the alternative colour

backgrounds from the suggested scheme.

The only rules are that the colours do not clash and that there is a level ofcontrast (or difference) between logo, typography and its specifiedbackdrop.

This also applies to the logos placement over a photographic background,

pattern, visual graphics or other media.



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The primary typeface is [insert name here] with a secondary [insert name here] to complementthe primary. These have been carefully selected to best represent the brand image, and must beused to retain consistency - especially within the logo.

Replacing fonts with alternatives should not be done under any circumstances.

Typography4.0

16.4.0 Typography Brand-identity Guidelines - July 2012


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Primary Typeface

Avenir Next LT Pro (Regular) Main logotype text / Content

abcdefgh i jk lmnopqr s tuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

!@$%^&*()# - _= +{}[];: / \ , .~ ^ ~


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Secondary Typeface

Avenir Next LT Pro (Demi) Tagline / Subheadings

abcdefgh i jk lmnopqr s tuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

!@$%^&*()# - _= +{}[];: / \ , .~ ^ ~


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Orange-Medical

Nexhat Ramadani

[email protected]

www.orange-medical.de

@orange-medical.de

Company:

Designer:

Email:

Web:

Twitter/Skype:

Contact Details5.0

19.5.0 Contact Details Brand-identity Guidelines - July 2012anuary 2013anuary 2013

orange logo guidelines

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