linkedin presentation to st anne's professional networking group-oct. 2014
TRANSCRIPT
LEVERAGING LINKEDIN
Practical Uses and Account OptimizationSt Anne’s Networking Group
October 22, 2014
Joe DeMicco CEO AIMG.com
Email: [email protected]: @demiccoLinkedIn: http://www.linkedin.com/in/Company www.aimg.comBusiness www.demicco.com
Housekeeping
Concept of why LinkedIn is importantYOUR USP - The DifferentiatorProfile OptimizationBrand / Resource BuildingReal-World ReviewQ&A
Keep it Interactive Please :)
"Small World" study
Stanley Milgram (Harvard social psychologist)
Year: 1967
Letters to 300 random people in Omaha, Nebraska and Wichita, Kansas Simple instruction to relay the letter to a "target person", a stockbroker in Boston, through their friend network
64 REACHED THE TARGET
(Over 21%)
Yahoo | Facebook Team Up
Present Day
http://smallworld.sandbox.yahoo.com
THE THEORY IS SOUND Don’t miss the
opportunity to connect…
WHAT IS IT & WHY IS IT VALUABLE TO
ME?
•Robust Professional Social Network •Over 313 MILLION member Worldwide•Over 3 Million Company pages•Over 1.5 Million Groups
•Network•Research•Job Post / Seek•Discussions•Reputation Development / Thought Leadership
For the Job Seeker
Getting Noticed and Building YOUR
PERSONAL BRAND
For the Tactical BusinessGetting Noticed and Building
Your Company Brand
•85% of employers say online reputation influences hiring decisions
•70% of employers polled have rejected applicants because of information they found online
~Microsoft Study, 2011
For those looking for Careers
ASK THE HARD QUESTIONS
Know WHY you are doing this …
What is YOUR USP?
KNOW your audience and intended outcome
WHAT MAKES YOU STAND OUT?
FIRST THINGS FIRST
Begin to build a worthwhile personal “brand”...
People bet on the Jockey, not the horse!
COMPLETE YOUR PROFILE
• Must master LinkedIn as an Individual (before leveraging for your business if applicable)
• Incomplete profiles litter LinkedIn and do not serve anyone
• More often than not, a clear, well developed profile is beneficial for :
* regardless of industry segment or position *
qualification,and potential opportunities
reputation management,
Your Complete Profile
Increase odds of showing up in Job Recruiter Searches
FULL NAME & HEADLINE
First Impressions Matter
Personalize Your Headline
If openly looking for a job and are VERY clear on the specific job you want = opportunity to leverage this area
Develop a strong, keyword focused headline
• Build out Experience Section
• If Company is in drop down click to be linked with co-workers
• Tailor your experience toward your professional life and less to clubs / societies
ADD WORK HISTORY
Add Sections that make sense to Enhance Your Profile
Think In Keywords BUT Remember Readers are
HUMAN
Humanize your story
SUMMARY
Who you are - not just what you’ve done
First Person
Provide Contact Outlet
Summarize your role and KEY contributions
Avoid a resume-like breakdown of
everything you have accomplished
EXPERIENCE
List at least 10 of your core skills to set up others to endorse
you
Start to endorse others for reciprocity
SKILLS & EXPERTISE
Expand on your degrees to tie in
relevant keywords / KWP (terms)
Include executive education
EDUCATION
No High School listing regardless of age
List your blogs, papers and anything
published
PUBLICATIONS
Feature Your Volunteer Work
Show employers you find time
In a poor job market, showing you remain active is a key trait
CUSTOMIZE YOUR URL• Create a Personalized URL
using the editing tools
• Avoid using your company name in your individual URL
No one wants to see:
www.linkedin.com/pub/YourName-%22Your%22-LastName/55/39/793
Custom URL
Add to your personal marketingBusiness Cards
ResumeEmail Signature
CUSTOMIZE YOUR LINKS
• Don’t settle for “Blog” or “Website”
• Be Specific
• Great opportunity to drive quality traffic
CONNECT YOUR TWITTER ACCOUNT
• Display Twitter handle
• Share tweets
• Tweets allow you to add a personalization to LinkedIn that many do not take advantage of
• Great for business owners and job seekers alike
Select to only share tweets with #In if you post non-business tweets with that
account
ASK FOR RECOMMENDATIONS
• If you are good at what you do, proudly ask for recommendations
• Be specific in your requests
• Never Spam or try to “game” Recommendations
• Quality * Quality * Quality
• Min. 1 per position held
BE ENDORSED• Endorsements
offer a quick visualization of how your network envisions your value in select professional areas
Profile Rocks... I’m done right?
Not So Fast...
Once Your Profile is Ready you must drive quality traffic to your new brand
Looking for Opportunities OR
Building Your Brand...The ROI potential is
huge!
GROW YOUR NETWORK• Upload your contacts
• Look around, leverage Groups etc.
• Build over time and based on quality not quantity
• Don’t be shy and give people a reason to Connect with you
Thoughtful, well-worded and tactical copy
70% of jobs are found through networking
But you must be diligent
1. Reach out to everyone you know
Don’t forget those closest to you!
Don’t assume everyone knows what you aspire to do Do it INDIVIDUALLY ~resist blast emailTake the time for one-on-one interactions
2. Leverage Your Groups, Associations and Alma
MatersTips:Focus on Manager’s Choice as they are the most influential and get highest views
Jobs Tab WITHIN Group (more selective)
Be Active
3. Find NEW Connections
TIPS:Be honest in how you know the personDELETE the stock invite textShow that you have reviewed their profile Build Rapport & Offer to help THEM
Leverage Your Connections and Advanced Search
for those you seek to connect with
~ Groups they belong to~Their profiles, keywords, etc.~Engage if OpenLink Member
Update Your Status (AKA Your Professional Billboard)
Attending Industry Events
Articles you are reading, resources you are leveraging
Seeking introductions... (Use rarely and carefully)
(But know everyone you are connected with will see it)
Options to get noticedwith some investment $
Featured Applicant: Job Seeker Premium
Leverage InMail or @company?
Recruiters state best to receive
POST application submission
“30% higher opens than cold”
Job Seeker Premium Exclusive
Search based on Salary
Range
3rd Party Data and is range based - not guaranteed
Job Seeker Premium Exclusive
Job Seeker Network Group(Includes LinkedIn
Staffers)
LinkedIn is a valuable, and oftentimes underutilized
Research TOOL
More than Networking.....
Search Jobs by Keywords
Research BEFORE your interviews
Follow CompanyExecutives and Employees
Groups and CausesDo Your Due Diligence
YES, I DID IT!!!
I WILL DO ITI CAN DO IT
I’LL TRY TO DO ITHOW DO I DO IT
I WANT TO DO ITI CANT DO IT
I WONT DO IT
What step did we reach today?…
Joe DeMicco CEO AIMG.com
Email: [email protected]: @demiccoLinkedIn: http://www.linkedin.com/in/Company www.aimg.comBusiness www.demicco.com