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Dubyts Communications Inc. 2017

LinkedIn Networking For Professionals

LinkedIn for Business1/9/2017Copyright 2016 Dubyts Communications Inc. www.dubytscom.com

Networking is a top priority for many owners, managers and professionals It is one of the most effective tactics in building relationships and growing your client base. Networking Works

1/9/2017Copyright 2016 Dubyts Communications Inc. www.dubytscom.com

Join groups Participate in conversations Start conversationsReconnect with university colleagues (who are now potentially connected in many other ways)Get introduced to suspects and prospectsRecommend people, endorse people and be recommended and endorsed back.

LinkedIn is essentially networking online. It allows you to:

1/9/2017Copyright 2016 Dubyts Communications Inc. www.dubytscom.com

But one of the things LI has over its face-to-face counterpart is its power to:Connect you with people you may never have had the opportunity to meet, locally, nationally or internationally Regularly get you in front of your audience without leaving your deskBecome a publisher, increase your profile and become a thought leader and expert in your field by publishing articles on LinkeIns PulseAND build a relationships with your next BIG client while youre on vacation!

1/9/2017Copyright 2016 Dubyts Communications Inc. www.dubytscom.com

The NumbersCanadians visit LinkedIn about twice per week.This network is most popular with middle-aged Canadians (GenX, 45-54 years of age).46% of those earning $100K-$250K use LinkedIn.36% of parents with children under 18 are on LinkedIn.48% of those holding a post graduate degree prefer LinkedIn.

1/9/2017Copyright 2016 Dubyts Communications Inc. www.dubytscom.com

Every skilled craftsman knows that there is a tool for every task, and its good to keep enough tools in the tool belt to get the job done.

Social media is a big tool belt, and for B2C, Facebook, Twitter, Instagram, Pinterest have an undeniable edge, but when it comes to B2B, LinkedIn is king!

1/9/2017Copyright 2016 Dubyts Communications Inc. www.dubytscom.com

Improved Conversions

1/9/2017Copyright 2016 Dubyts Communications Inc. www.dubytscom.com

Have a purposeSet time limitsDo your homeworkRehearse your elevators pitchIntroduce peopleWrite it downListen 80%, talk 20%*Dress for successFollow up

Rules of Face-to-Face Marketing

Your current business goals will dictate which of those three types of contacts are most important for the event: launching your business? You'll likely want to meet prospective customers. Just lost your website designer? Maybe you're on the hunt for a new firm. Concerned about government legislation that may impact your industry? Talk to some colleagues to find out their perspective.Don't try to meet dozens of contacts, but rather look to connect with just one person at each event. Meeting one good person who can advance your sales, solve a supply problem, or share industry news is a great return on the time you'll spend at a particular networking function.Furthermore, once you've decided which type of contact you'd like to acquire, it's easier to choose networking events that offer the best chance to meet that prospect, supplier, or colleague.

1/9/2017Copyright 2016 Dubyts Communications Inc. www.dubytscom.com

Research, join and participate in GroupsBuild Your Credibility

1/9/2017Copyright 2016 Dubyts Communications Inc. www.dubytscom.com

Publish on PulseBuild Your Credibility

1/9/2017Copyright 2016 Dubyts Communications Inc. www.dubytscom.com

Your perfect customer is only a few clicks away!Advanced Search

Finding Your Next Big Client

1/9/2017Copyright 2016 Dubyts Communications Inc. www.dubytscom.com

Upgrade to Premium?

1/9/2017Copyright 2016 Dubyts Communications Inc. www.dubytscom.com

As many as a dozen older plans are now consolidated into four new ones, as follows:Job seekers now are being steered toward a $29.99/month premium package designed for them. An all-purpose Business Plus plan is now priced at $59.99/month.The premium service for sales people is $79.99/month.A premium plan for hiring specialists, known as Recruiter Lite, is $119.99/month. Evaluate Cost vs Benefits

1/9/2017Copyright 2016 Dubyts Communications Inc. www.dubytscom.com

Increase engagement! Optimum post length B to B: 16-25 words; B to C: 20-25 words Keep link titles under 70 characters 20 posts/mo (1/biz day) can help you reach 60% of your audience.

1/9/2017Copyright 2016 Dubyts Communications Inc. www.dubytscom.com

Posts that ended with a questions have 15% higher engagement Crowdsource by asking questions to increase engagement and then publish the resultsAsk questions at the end of your updates

The use of would drives spikes in 1/9/2017Copyright 2016 Dubyts Communications Inc. www.dubytscom.com

Dubyts Communications Inc. 2017

LinkedIn Networking For Professionals

LinkedIn for Business1/9/2017Copyright 2016 Dubyts Communications Inc. www.dubytscom.com