networking with linkedin
TRANSCRIPT
Networking with LinkedIn
Dr. Don RoyOctober 26, 2015
What We’ll Cover
1. How to find and connect with individuals to build your professional network
2. Tapping the power of LinkedIn Groups for growing your network
3. How following companies could lead to new networking relationships
4. Using LinkedIn Pulse to expose you to a wider professional audience
1. Connect with Individuals
Where to Begin: Connect with Who You Know
1. Your offline personal network (friends, classmates, professors, co-workers, family friends)
2. “People You May Know”
3. Second-degree connections
Search and You Shall Find
• Not exactly sure who you are looking for? Let LinkedIn’s Search features help!
• Filter contacts by:– Name– Title– Company – School– Location
The One Phrase That Can Derail Your LinkedIn Networking Efforts
• “I’d like to add you to my professional network on LinkedIn.”
• What’s wrong with this?– Impersonal– Doesn’t sell your value
• Personalize message to the recipient
• Read the article on LinkedIn Pulse
2. Groups
Become Active in Groups
• You can join up to 50 groups
• Groups arranged around industries, interests, job roles, and location
• Groups may be open or private
• Group affiliation widens exposure to information and people in an area of interest
Benefits of Group Involvement
1. Learning
2. Prospecting
3. Networking
Group Examples:SEO SEM Social Mobile
Digital Nashville
3. Follow Companies
Follow Companies
• You can follow up to 10,000 companies
• Following does not require reciprocation like a Connection
Benefits of Following Companies
1. Learn about new developments
2. Learn from employees within the company
3. Is research tool, suggesting other companies
4. Signals your interest in the company
4. Pulse
Pulse: Found and Be Found
• Pulse = LinkedIn’s publishing platform
• Everyone has a voice!
• Find and follow influencers to learn
• Read and comment on posts (“Give to Get”)
• Use for networking (strengthening 1st degree connections; identifying interesting 2nd or 3rd degree connections)
Questions?
• Email ([email protected]) • Phone (615-904-8564)• Office (BAS N429)• LinkedIn (https://
www.linkedin.com/in/donroy)