Social/Business Networking on the Web

Rodolfo SalazarStrategy & Digital Reputation ConsultantT +50322119555M +50379301914USA +1 (650) 754-4763Skype ID: rokensarodolfo.salazar@rokensa.com

6 degrees of separation

• The Social Map

Social Capital

Trust & Reciprocity

“Help you” rather than “Help me”

LinkedIn?

• ~400 Million• 25% earning more

than $100K

Facebook

• ~65 Million• 40% earning more

than $100K

Linkedin

Why Use LinkedIn?

Keep in touch with professional

contacts

Meet new professional

contacts

Market your skills and experiences

Find job opportunities

Build an effective online brand

Gain valuable knowledge about

your industry

Be found for business

opportunities

Find new talent for your business

Find a service provider

LinkedIn ComponentsProfile (Private and Public)

Home Page

Connections

Answers

Groups

Jobs

Companies

Recommendations

Applications

Search

Your “Private” Profile

Key Components:• Photograph• Headline• Web site links• Summary• Complete career history

• Include description or details, not just company and title.• Education – be detailed• Make your Groups visible

Your Profile

More is Better

Your Public Profile

LinkedIn public profiles can be found in searches on Google, Yahoo!, and other search engines.

You decide which parts of your profile are shown

Claim your name (http://www.linkedin.com/in/rodolfosalazar)

Create a public profile and make your LinkedIn profile available on the Internet.

Search & Invites

Send and accept: Halo quality

Getting Connected

Invite ALL of your “real-world” friends

and business colleagues.

Use the Import Contacts feature

Invite every new person you meet.

Search for and send invitations to

colleagues from former employers

Send invitations through Introduction

Requests.

Join the largest Open Networking Groups

Send Invitations to the top LIONs (LinkedIn Open Networkers)

Make your invitations personal – don’t use the standard generic

invitation

Job Career Focus

Find & Connect

Marketing - Business Development

What’s in it for them

Knowledge absorption

Crowdsource your ideas / issues

Become a connecting

hub

Double Dip your blessing

Update, Share comment in status

Good advice= Share of voice + Top of mind

Become an expert

Knowledge dissemination and location, location, location

Recognize other experts

Reciprocate trust, build credibility

Thanks