linkedin marketing solutions 2013
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1Marketing Solutions
Marketing Solutions
LinkedIn Confidential ©2013 All Rights Reserved
LinkedIn & SlideShare2013
LinkedIn Confidential ©2013 All Rights Reserved 2
LinkedIn’s Mission
Connect the world’s professionals and businesses to make them more productive and successful
LinkedIn Confidential ©2013 All Rights Reserved 3
LinkedIn: The Only Global Social Platform Delivering Marketing Solutions in a Business Context
Promote trust and message receptivity
Deliver compelling insights and results with social
media solutions
Reach the most influential, affluent and educated
audiences at scale
Quality Audience Business Context Marketing Impact
LinkedIn Confidential ©2013 All Rights Reserved 4
202,000,000+
registered members
7M+
Canada
74M+
USA
11M+
Brazil
3M+
Australia
50M+
EMEA
18M+
India
2M+
South Africa
3M+
DACH
4M+
Italy4M+
France
3M+
Spain
3M+
NL11M+
UK
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LinkedIn and SlideShare combined is the 22nd largest site in the U.S. with over 46.4 million
monthly unique users
LinkedIn Confidential ©2013 All Rights Reserved 6
More content being shared and read
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Targeting is key to everything we do
Function, Seniority, Location, Industry, Company Size, Education
Group affiliations
SlideShare ContentBusiness &
Mgmt Education Technology Travel
Health & Medicine Finance Consumer
Interests
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NEW Targeting is key to everything we do – custom segments
Influencers
Circles of Influence: CEO, CFO, CMO, CIO/CTO
Young and Upwardly Mobile
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LinkedIn Confidential ©2013 All Rights Reserved 10
High impact display media
Prominent placements above the fold
One ad on the page
Rich media enabled
Not a part of any ad network
300x250, 160x600, textlinks
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Content Ads and expandable Content Ads
Leverage innovative units to distribute content to desired target audience
Connect activity across all social platforms (YouTube, Twitter, blogs, etc.)
Expandable option to showcase video
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NEW SlideShare Content Ad on LinkedIn
Enhance your content distribution from SlideShare
Members can interact directly with presentation in ad unit or in expanded player on LinkedIn
Custom lead generation forms can be placed directly in presentation
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Sponsored Polls
Drive member conversation
Enjoy flexibility with questions
Display dynamic ads
Ability to share virally
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Sponsored inMail
Extensive targeting capabilities
Ability to share virally
Members only receive (at most) one Partner Message per 60 days
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NEW Sponsored inMail Plus
Flash enabled templates
Can embed with: Videos Whitepapers Content Feeds
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NEW iPad LinkedIn App advertising
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NEW(ish) Followers
Drive users to follow your company
Engage with them through status updates
Ability to target specific followers with messaging
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NEW LinkedIn API Integration
Personalized experience based on LinkedIn data:
• Product Finder
• Product Promoter
• Advisor Finder
• Profile Analyser
• Event Promoter
• Social Content Hub
• Matching Engine
• Many more …
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LinkedIn Confidential ©2013 All Rights Reserved 20
Content targeted advertising
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Right Skyscraper160x600
Home Page Right 300x250
Home Page Right II 300x250
Home Page Bottom 728x90
Home page roadblock Email newsletter 160x600
Reach a global audience Broaden presence across SlideShare
Home page roadblock and newsletter
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Blake Boznanski, Account [email protected]
415.970.5164
Neva Egloff, Account [email protected]
415.970.5169