linkedin marketing solutions 101, dutch webcast presentation
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View, learn and share content from our recent Dutch webcast titled LinkedIn Marketing Solutions 101. Presented by Markus Lammers and Sven Duppen on November 27th 2014.TRANSCRIPT
Reaching key audiences in a changing world
Key learnings for you from this session
LinkedIn’s mission & mind-set divide
Content is our core
Member journey
Reaching your objectives with LinkedIn
Tech Inspiration
Questions
Agenda
What success looks like Understand how…
LinkedIn Marketing Solutions can enable marketers to
achieve results;
LinkedIn Marketing Solutions can both build brand
awareness and achieve lead generation;
To target your ideal audience with the right message at the
right time.
LinkedIn’s Mission: Connect the world’s professionals
to make them more productive and successful
1 of every 2 professionals on the planet is on LinkedIn
332,000,000+ registered members
10M+
Canada
105M+
USA
18M+
Brazil
6M+
Australia
74M+
EMEA
27M+
India
3M+
South Africa
3M+
Turkey
7M+
Italy 8M+ France
6M+
Spain
5,5M
NL 16M+
UK
1M+
U.A.E
5M+
DACH
The world’s largest global professional network
BE 2M+
Reaching affluent members The Netherlands
CEO
75K+
VP & Partner
125K+
Business Owners 475K+
Members 5,5M+
Director 247K+
Content is our core Definite professional publishing platform
8X More engagement
with content vs jobs
BRANDS
+3M Company Pages
Company Updates
SlideShare
Groups
THOUGHT
LEADERS 500+ Influencers
NEWS 1,5MM Publishers
LinkedIn Pulse
PEERS 2M Groups
Connections
57% growth in page views y/y
200,000+ professionals join daily
11
32% growth in monthly users y/y
2004 2005 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1 4
7 31
53
87
144
200
277
300MM+
1 2
332 million minds One aspirational mindset
1 – The Mindset Divide research study, TNS, September 2012
Top 3 types of content expected1
Spend Time
Personal Networks
Info on friends
Info on personal interests
Entertainment updates
Invest Time
Professional Networks
Career info
Updates on brands
Current affairs
1
2
3
12:00 PM
6:00 AM
9:00 PM
Not just numbers
Members
Lives in Amsterdam
Works in Sales Heavy mobile and iPad user
Pieter Bos
Identity
14
500+ connections
Member of groups about
finance, business & government
Shares content daily on LinkedIn
Network & knowledge
15
Pieter Bos
Very interesting!
[email protected] ***************
21
Downloading…
Downloading…
22
professionals just like him can be reached on LinkedIn through
5,5 Million
powerful targeting capabilities
23
Your company on LinkedIn The essentials
Follow Ads Think long term: establish a relationship
Maximizing content reach across all devices
Sponsored Updates
Reach across all devices in a
native position;
Much higher engagement rates;
Dialogue through storytelling;
Maximize word-of-mouth with
social sharing;
Establish a long term relationship
with your audience;
Claim Thought Leadership;
Raise brand awareness;
Lead Generation.
Display Advertising Branding & Awareness as main focus
LinkedIn inspiration Consumer & Tech
Inspiration (all outperforming the benchmark by >200%)
LinkedIn inspiration for Consumer & Tech Inspiration (all outperforming the benchmark by >200%)
Reach 60-70% of your target audience with impact
Road to success
Be accurate Be helpful Be everywhere
Summarized
Q&A
Thank you.
Marcus Lammers Account Executive
LinkedIn Marketing Solutions
Sven Duppen Industry Account Manager
LinkedIn Marketing Solutions