Insights & Highlights from

FinanceConnect NYC

Jennifer Grazel Director, Global Vertical Marketing

LinkedIn

FinanceConnect 15

- Bob Dylan

The Times They Are a-Changin’

Mohamed El-Erian

- Chief Economic Adviser, Allianz

“We are living in a world in which disruptors come with their core competencies and are

disrupting existing industries.

And they do it - by not being like the existing industry by applying a core competency that

grew up somewhere else”

“Millennials are different - they have grown up expecting and empowered to have a more

self-directed life”

“They are looking for solutions not product”

Mohamed El-Erian

- Chief Economic Adviser, Allianz

D I S R U P T I O N = I N N O VAT I O N

Authenticity ● Relevancy ● Dialogue

TRUST #1

THE BRIDGE to meaningful relationships

Relevant content builds

#2

CREATE EXPERIENCES

Don’t Just Develop Content -

Becomes the Brand

THE CUSTOMER DECISION JOURNEY

#3

Evaluate

Buy Consider

Advocate Experience

Bond

Marketing isn’t about branding,

it’s about the journey your provide the customer

“The only way you get to stay 165 years old is to re-invent yourself”

Ed Gilligan

- President at American Express