FinanceConnect 15

- Bob Dylan

The Times They Are a-Changin’

“We are living in a world in which disruptors come with

their core competencies and are disrupting existing

industries.

And they do it - by not being like the existing industry by

applying a core competency that grew up somewhere

else”

- Mohamed El-Erian

- Chief Economic Adviser, Allianz

“Millennials are different

- they have grown up expecting and empowered

to have a more self-directed life”

“They are looking for solutions not product”

- Mohamed El-Erian

- Chief Economic Adviser, Allianz

D I S R U P T I O N = I N N O VAT I O N

TRUST #1

Authenticity ● Relevancy ● Dialogue

TRUST #1

THE BRIDGE to meaningful relationships

Relevant content builds

#2

CREATE EXPERIENCES

Don’t Just Develop Content -

Becomes the Brand

THE CUSTOMER DECISION JOURNEY

#3

Marketing isn’t about branding,

it’s about the journey you provide the customer

Evaluate

Buy Consider

Advocate Experience

Bond

“The only way you get to stay 165 years old is to re-invent yourself”

Ed Gilligan

- President at American Express