S E C R E TI N G R E D I E N T S

For LinkedIn Content Marketing Success

4

Drive More Traffic, Engagement, and Lead Generation WithYour LinkedIn Content

LinkedIn is a great platform through which to attract and engagewith potential customers by distributing high-quality content.

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Authentic Voice

94% of B2B companies use LinkedIn as their go-tocontent distribution channel, many are unsure howto optimize their content for increased traffic,engagement, and lead generation.

It is the social site favored by B2B companies,who generally struggle with using other socialnetworks like Twitter and Instagrameffectively.

Below, we’ve listed four tips that B2B companies can incorporate into their LinkedIncontent strategy to maximize their results.

Start With Your Company Page

company description and logo

Contact information andwebsite URL

“Follow us” button Product and

service information

1

Use LinkedIn Pulse to Build Thought Leadership

25,000 viewsby publishing original

long-form content throughLinkedIn Pulse

up to

If someone takes the time to engage with your post,makes sure you engage them back, which willpromote a positive public perception of your brand.

Keep your voice authentic.

Include media in your post.

Respond to comments.

Consider when to post

Writing about the realities of your business andindustry will humanize your brand to readers.

Including high-quality visuals, such as images, videos,charts, and infographics will increase audienceengagement with the content you post throughLinkedIn Pulse.

Monday mornings and Friday afternoons aregenerally the times when your audience is leastlikely to read a LinkedIn post, so avoid publishingthen.

2

Demographics

Company name, size, and industry

Job title and seniority

Level of education

Interests

Associated LinkedIn groups

3 Extend the Reach of Your Content using Sponsored Updates

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"Analyzing this data will help you assess what your most successful content types are and provideyou and your team with best practices that you can incorporate into future LinkedIn content

marketing efforts."

Source:www.business.com/social-media-marketing/4-secret-ingredients-for-linkedin-content-marketing-success