linked in 101rev1.61
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LinkedIn 101Beginners First Steps
To Networking Success
Arlington Heights Memorial Library
2/9/2010 Copyright 2010 Matt Prazenka 1
Arlington Heights Memorial LibraryFebruary 9, 2010
Presented By Matthew Prazenka
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Its not who YOU know
It is who do your
FRIENDS KNOW
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FRIENDS KNOW
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What is LinkedIn?
According to the LinkedIn website, it “is an interconnected network of experienced interconnected network of experienced
professionals from around the world, representing Hundreds of industries and over 200 countries. You
can find, be introduced to, and collaborate with qualified professionals that you need to work with to
accomplish your goals.”
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accomplish your goals.”LinkedIn is “Professional You” on the Web
And 55 million others!
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Who uses LinkedIn?
In two years it has gone from 18
60
LinkedIn Membership Growth
has gone from 18 to 53 Million Profiles
As of December 2009 53 Million Profiles
20
30
40
50
Mem
bers
hip
(Mill
ions
)
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0
10
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What is LinkedIn NOT?
• Facebook/MySpaceDating site• Dating site
• A source of Emails addresses for Spam (Much tougher than before)
• Free for all• Any thing goes
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• Any thing goes
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Guy Kawasaki Guy Kawasaki -- How to Use How to Use LinkedInLinkedIn
1.Increase your visibility*2.Improve your connectivity*2.Improve your connectivity*3.Improve your Google Rank*4.Enhance your Search Engine Results*5.Perform “blind,” reverse and
company reference checks*
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company reference checks*6.Increase the relevancy of your job
search*
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Guy Kawasaki Guy Kawasaki -- How to Use How to Use LinkedInLinkedIn
7. Make your interview go smoother*8. Gauge the health of a company or an
Industry*9. Track Start-ups10.Ask for advice*11. Integrate into a new job*
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11. Integrate into a new job*12.Scope out the competition,
customers, partners, etcSource: http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html
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What you Can
get out of LinkedIn
•Find lost Associates•Find lost Associates•Find Contacts in a Company•Company Research•Find people with common interests•Learn Best Practices
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•Learn Best PracticesLets show some quick examples
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OMG
I just got a LinkedIn
InvitationInvitation
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Now what?
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How to Accept an InvitationHow to Accept an Invitation
Click on Hyperlink
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Setting up an accountSetting up an account
Fill out the basic account information.information.Use your personal Email account!Click to Join Password Suggestions
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Click to Join the LinkedIn Community
Password Suggestions 8 characters or more using a combination of upper and lowercase plus number or symbolsPhrasesBetter2bgoodURa#1winner
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Join without an InvitationJoin without an InvitationLinkedIn’s Home page
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Basic Information
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Many Companies will Populate as you type
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Be Specific, Some Have Divisions Listed
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Ready to Invite
Maybe not yet as it will grab everyone’s email address and send them an Invitation, Skip it for now and come back to
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now and come back to it but be very careful to only invite those you know well
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Confirm Your Email
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In your Mailbox
You need only to click on it to accept
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Some Quick Connections
It will present about 50 people from the company you Listed, Choose only those you KNOW!It does not allow you to
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It does not allow you to customize your invite.
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Invite with Email Addresses
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You now have a profile
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You still have to complete the Invitation process.
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Accept the invitation
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Accept the invitation or Archive.
Avoid “I don’t know this user”5 DNKs restricts a users account
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Build your Network
Again Please hold off on connections
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Important Step
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Note: Settings and Resume Import
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Add Email addresses
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Add any working emails you have
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Privacy� You are in Control
– Profile Content•Connections•Connections•Network•Groups•Public
– Picture•Do you want one (At least for your connections)
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•Do you want one (At least for your connections)
– Connections•To Share or Not to Share
– Email Address
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Profile Skeleton
� Name� Maiden Name� Maiden Name
� Professional Headline � Summary� Specialties
Industry
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� Industry� Predefined by LinkedIn
Choose wisely
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Profile Skeleton
� Employment� Current
Past Employment� Past Employment� Same Company/Different Job Titles� Company Name Changes, Mergers, Acquisitions
� Education� College
Graduate School
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� Graduate School� Trade Schools� Specialized Training
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Welcome to Your Profile!Welcome to Your Profile!
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Start by adding your last jobNest companies into successor firm
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Add Employment
Our profile is 55%
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55% complete
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Add Education
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Add a photo
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Profile is 85% Complete!Profile is 85% Complete!
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Time to Connect
Click on Inbox Then Compose Message
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Time to Connect
Click on Compose MessageThen Send Invitation
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Time to Connect
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Time to Connect
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Time to Connect
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Public Profile
Use your name and place Use your name and place this link on your email and resume.
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Groups
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Groups are the fastest way to reach out the greatest number of people
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Connection Tips
You will always get a more favorable response with a personalized note. response with a personalized note.
The less you know a person the more important it is to write them a note and place your relationship into context with them.
If you do not know them then explain to them
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If you do not know them then explain to them why it is their best interest to connect with you
Give them a reason to Connect
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Types of Networker
• Open Network– Willing to accept all connection
• Large numbers• No relationships• No relationships• Quantity vs. Quality
– LIONs• LinkedIn Open Networker• Non sanction/ official designation• Only Indicates a willingness to connect
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• Only Indicates a willingness to connect• 500 or more connections Usually several
1,000s
– Not useful for Introductions
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Types of Networker
• Limited Open “Warm” Networker– Have set standards, (such as)
• We have met• We have talked• We have talked• We have common interests• We work at the same company
– Have limited knowledge of many of their connections
– Typically do not have LION designation
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– Typically do not have LION designation– Usually have 500 -1200 connectionsAny open networker increases your
visibility on LinkedIn
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Types of Networker
• Closed Networker– Have higher standards– Must know the person– Tend to limit connections– Willing to provide introductions from
and to trusted connections
• Basic Guidelines– Know
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– Know– Trust– You can help them or they can help you
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Sending and receiving
Invitations
Only send to people you have a reasonable expectation that they will reasonable expectation that they will connectionDo not send to everyone in your Contact listFive “Do not know” responses=Black list Email addresses required to invite.
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Email addresses required to invite.Export your contact list and edit!
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Sending and receiving
Invitations
•You are limited to 3000 Invitations•Paid account•Paid account
• Get to 2 nd and 3 rd level with InMails• Access to more search results
•Do not want to connect?–Just archive it (retrievable)
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–Just archive it (retrievable)–Do not use “Do Not Know”
•You can always remove a connection–No notification to other party
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Settings
� Always located in top right corner of screen� Checklist� Checklist� Multiple Emails� Public Profile selections� Email Notification Selections
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Sending & Receiving Invitations
� Import contacts� Total # of Invitations� “I don't know” � Etiquette
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New this week (Beta)
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New this week (Beta)
Up to 200 Tags with bulk Updates
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Resources
Social Media Marketing http://www.yoursocialbrand.com/report/
Wharton New Articlehttp://tinyurl.com/whartonlinkedinhttp://tinyurl.com/whartonlinkedin
Check out my Profile http://tinyurl.com/linkedin2matt
Also join my LinkedIn group; Leveraging Social Networks http://tinyurl.com/lsn1234
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http://tinyurl.com/lsn1234For questions please contact me at