linked in 101rev1.61

LinkedIn 101Beginners First Steps

To Networking Success

Arlington Heights Memorial Library

2/9/2010 Copyright 2010 Matt Prazenka 1

Arlington Heights Memorial LibraryFebruary 9, 2010

Presented By Matthew Prazenka

Its not who YOU know

It is who do your

FRIENDS KNOW


FRIENDS KNOW

What is LinkedIn?

According to the LinkedIn website, it “is an interconnected network of experienced interconnected network of experienced

professionals from around the world, representing Hundreds of industries and over 200 countries. You

can find, be introduced to, and collaborate with qualified professionals that you need to work with to

accomplish your goals.”


accomplish your goals.”LinkedIn is “Professional You” on the Web

And 55 million others!

Who uses LinkedIn?

In two years it has gone from 18

60

LinkedIn Membership Growth

has gone from 18 to 53 Million Profiles

As of December 2009 53 Million Profiles

20

30

40

50

Mem

bers

hip

(Mill

ions

)


0

10

What is LinkedIn NOT?

• Facebook/MySpaceDating site• Dating site

• A source of Emails addresses for Spam (Much tougher than before)

• Free for all• Any thing goes


• Any thing goes

Guy Kawasaki Guy Kawasaki -- How to Use How to Use LinkedInLinkedIn

1.Increase your visibility*2.Improve your connectivity*2.Improve your connectivity*3.Improve your Google Rank*4.Enhance your Search Engine Results*5.Perform “blind,” reverse and

company reference checks*


company reference checks*6.Increase the relevancy of your job

search*

Guy Kawasaki Guy Kawasaki -- How to Use How to Use LinkedInLinkedIn

7. Make your interview go smoother*8. Gauge the health of a company or an

Industry*9. Track Start-ups10.Ask for advice*11. Integrate into a new job*


11. Integrate into a new job*12.Scope out the competition,

customers, partners, etcSource: http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html

What you Can

get out of LinkedIn

•Find lost Associates•Find lost Associates•Find Contacts in a Company•Company Research•Find people with common interests•Learn Best Practices


•Learn Best PracticesLets show some quick examples

OMG

I just got a LinkedIn

InvitationInvitation


Now what?

How to Accept an InvitationHow to Accept an Invitation

Click on Hyperlink


Setting up an accountSetting up an account

Fill out the basic account information.information.Use your personal Email account!Click to Join Password Suggestions


Click to Join the LinkedIn Community

Password Suggestions 8 characters or more using a combination of upper and lowercase plus number or symbolsPhrasesBetter2bgoodURa#1winner

Join without an InvitationJoin without an InvitationLinkedIn’s Home page


Basic Information


Many Companies will Populate as you type


Be Specific, Some Have Divisions Listed

Ready to Invite

Maybe not yet as it will grab everyone’s email address and send them an Invitation, Skip it for now and come back to


now and come back to it but be very careful to only invite those you know well

Confirm Your Email


In your Mailbox

You need only to click on it to accept


Some Quick Connections

It will present about 50 people from the company you Listed, Choose only those you KNOW!It does not allow you to


It does not allow you to customize your invite.

Invite with Email Addresses


You now have a profile


You still have to complete the Invitation process.

Accept the invitation


Accept the invitation or Archive.

Avoid “I don’t know this user”5 DNKs restricts a users account

Build your Network

Again Please hold off on connections


Important Step


Note: Settings and Resume Import

Add Email addresses


Add any working emails you have

Privacy� You are in Control

– Profile Content•Connections•Connections•Network•Groups•Public

– Picture•Do you want one (At least for your connections)


•Do you want one (At least for your connections)

– Connections•To Share or Not to Share

– Email Address

Profile Skeleton

� Name� Maiden Name� Maiden Name

� Professional Headline � Summary� Specialties

Industry


� Industry� Predefined by LinkedIn

Choose wisely

Profile Skeleton

� Employment� Current

Past Employment� Past Employment� Same Company/Different Job Titles� Company Name Changes, Mergers, Acquisitions

� Education� College

Graduate School


� Graduate School� Trade Schools� Specialized Training

Welcome to Your Profile!Welcome to Your Profile!


Start by adding your last jobNest companies into successor firm

Add Employment

Our profile is 55%


55% complete

Add Education


Add a photo


Profile is 85% Complete!Profile is 85% Complete!


Time to Connect

Click on Inbox Then Compose Message


Time to Connect

Click on Compose MessageThen Send Invitation


Time to Connect


Public Profile

Use your name and place Use your name and place this link on your email and resume.


Groups


Groups are the fastest way to reach out the greatest number of people

Connection Tips

You will always get a more favorable response with a personalized note. response with a personalized note.

The less you know a person the more important it is to write them a note and place your relationship into context with them.

If you do not know them then explain to them


If you do not know them then explain to them why it is their best interest to connect with you

Give them a reason to Connect

Types of Networker

• Open Network– Willing to accept all connection

• Large numbers• No relationships• No relationships• Quantity vs. Quality

– LIONs• LinkedIn Open Networker• Non sanction/ official designation• Only Indicates a willingness to connect


• Only Indicates a willingness to connect• 500 or more connections Usually several

1,000s

– Not useful for Introductions

Types of Networker

• Limited Open “Warm” Networker– Have set standards, (such as)

• We have met• We have talked• We have talked• We have common interests• We work at the same company

– Have limited knowledge of many of their connections

– Typically do not have LION designation


– Typically do not have LION designation– Usually have 500 -1200 connectionsAny open networker increases your

visibility on LinkedIn

Types of Networker

• Closed Networker– Have higher standards– Must know the person– Tend to limit connections– Willing to provide introductions from

and to trusted connections

• Basic Guidelines– Know


– Know– Trust– You can help them or they can help you

Sending and receiving

Invitations

Only send to people you have a reasonable expectation that they will reasonable expectation that they will connectionDo not send to everyone in your Contact listFive “Do not know” responses=Black list Email addresses required to invite.


Email addresses required to invite.Export your contact list and edit!

Sending and receiving

Invitations

•You are limited to 3000 Invitations•Paid account•Paid account

• Get to 2 nd and 3 rd level with InMails• Access to more search results

•Do not want to connect?–Just archive it (retrievable)


–Just archive it (retrievable)–Do not use “Do Not Know”

•You can always remove a connection–No notification to other party

Settings

� Always located in top right corner of screen� Checklist� Checklist� Multiple Emails� Public Profile selections� Email Notification Selections


Sending & Receiving Invitations

� Import contacts� Total # of Invitations� “I don't know” � Etiquette


New this week (Beta)


New this week (Beta)

Up to 200 Tags with bulk Updates


Resources

Social Media Marketing http://www.yoursocialbrand.com/report/

Wharton New Articlehttp://tinyurl.com/whartonlinkedinhttp://tinyurl.com/whartonlinkedin

Check out my Profile http://tinyurl.com/linkedin2matt

Also join my LinkedIn group; Leveraging Social Networks http://tinyurl.com/lsn1234


http://tinyurl.com/lsn1234For questions please contact me at

[email protected]

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