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Linked in Advertising

2 © 2010 Deutsch Inc. All materials proprietary and confidential.

Advertising Opportunities include:

Text ads featured on LinkedIn homepage

IAB standard ads – ROS across network or in selected vertical

Commercial InMail – alerts or ads delivered to member home page or inbox

LinkedIn Advertising Opportunities

LinkedIn is a business-oriented online community that allows users to users to maintain a list of connections. In order to build trust among users, it employs a gated access approach where contact requires either a preexisting relationship, or the intervention of a mutual contact.

This list of connections can then be used to create networks of connections, gain an introduction to someone you wish to know through a mutual, trusted contact, to find jobs, people and business opportunities recommended by someone in one's contact network.

LinkedIn advertising can be run ROS, or targeted to the 6 LinkedIn “InCrowds” (Corporate Executives, Tech Pros, Small Business, Finance Professionals, Sales Professionals and StartUp Professionals) or customized based on gender, age, job function, industry, DMA, company size, DMA or # of connections.

3 © 2010 Deutsch Inc. All materials proprietary and confidential.

LinkedIn Advertising Opportunities: Text Links

• Text ad

• Above the fold

• All targeting capabilities.

• Single line text link

• All targeting capabilities.

4 © 2010 Deutsch Inc. All materials proprietary and confidential.

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LinkedIn Advertising Opportunities: ROS or Targeted IAB Standard Ads

5 © 2010 Deutsch Inc. All materials proprietary and confidential.

LinkedIn Advertising Opportunities: Commercial InMail

• InMail alert on member homepage

• Text ad at InMail title line

• Standard Ad on InMail

• Click to Action Button below mail message