linked in workshop
DESCRIPTION
Workshop showing how Linked In can be of benefit to an engineering company going from basic account set-up to identifying key people within target organisationsTRANSCRIPT
Location: Mantis Cranes, Killygordon
Date:26th May 2010
Presented by: Dr. Carl Diver
Donegal Engineering AssociationLinkedIn® Workshop
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Content
• Introduction to• Setting up your personal page• Creating your network• Connecting to people of interest• Setting up a company page
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Content
• Setting up a group• and sales generation• Event promotion• Applications
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What’s it all about?
• Essentially a Facebook for professionals•
• Networking• Keeping up-to-date with your network• Social Media Sales • PR, Sales, Marketing
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Your Account
www.linkedin.com
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Your details
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Who do you know?
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Confirmation e-mail
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Validation
Click on confirm
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Sign
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My profile
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Add contactsClick on add connections
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Contact e-mailsEnter e-mail addresses directly or allow a search of outlook or yahoo etc...
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People you may knowClick on People you may know
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People you may knowClick on connect if you want to link
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ConnectSelect how you know them and send
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Review• You should be able to log on now• You should have started editing your own profile, including your career history, education, etc... •You should have sent some invitations to connect to people you know
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Creating a new network• Check who in your immediate network is connected to who• Beware not all profiles may be legitimate always ensure that you get a referral from someone you know when you connect or check out who you are linking with• Give me a name of a company that is a potential customer & lets identify a decision maker
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Your Company on
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CDAMC on
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Apple on
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Groups on• You can join existing groups• You can set-up your own group• Groups are generally a good place to have on-line discussions with your peers• You can post discussions, link to interesting articles, post jobs etc...
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Groups on
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Create a group
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Crane group
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North West Tech Forum
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Sales
• Using to generate sales• The right connections• Post interesting content that will drive people to your profile or make them want to connect with you
• Link it to Twitter
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Social Media Sales• Sales 2.0 has some interesting content on using social media to generate sales
www.sales2.com
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Trigger events• Prospecting Trigger events – a new • way (source Sales 2.0)
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Promoting events onClick on More then events
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Events page
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Applications on• Slideshare
• Amazon
• Tripit
• Events
• Huddle
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Synchronising• Adding a twitter account to your linked in profile
•Linking to
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Business Account
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Thank youE-mail: [email protected]
Web: www.cdamc.ie
Tel: +353 (0) 86 354 0300
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