GET REAL VALUE FROM YOUR SOCIAL MEDIA

MARKETING

1.01BL

Facebook has more than

monthly users

585ML

andover

daily users

800ML

morethan

Facebook updates every day

6.5H

people spend an avg of

on Facebook each month

15.7+ =

UK64ML

1.01BL

Social media has changed the way that brands

communicate and interact with their fans and

customers.

How can we tangibly measure the engagement and value of our social media efforts?

01

02

03

04

05

06

By the number of likes?

By the number of new followers?

By the amount of shares or re-tweets?

By how many people are talking about us?

Is this really valuable? Are we missing something?

It’s time we begin to change our approach as to how to use and extract value from Facebook and our social media activities in order to maximize the loyalty, engagement

and revenue potential of our captive audience.

Just imagine if you knew your customers’

Favorite musician Which sports teams they follow

If they are “single”, “in a relationship” or “married” How many friends they have

Where they go for brunch each Sunday morning Their favorite television show

Where they go for brunch each Sunday morning Their favorite television show

Where they live Where they work Where they studied How much money they make

Facebook is not just another communication channel. It CAN be also be a way to gather detailed social insights and rich data about your

customers and users.

An app is the key to collect social data about your customers and users.

When people sign into your site using a Facebook Login on engage with your app, they consent to share

their social data.

Demographic info Interests

LikesActions

CLEAN DATA

DEMOGRAPHIC Age and Gender City and Country Language

INTERESTS Books TV Movies Sports

PLACES Restaurants Sport Arenas Shopping

PSICOGRAPHIC Music Lover Brand Consciuos Young Parent

CRUNCH DATA

Our mission is to help companies understand their audience so that they can create marketing programs with impact and build better products, services and experiences.

Cubeyou is a revolutionary customer analytics tool that enables you to turn your social media marketing into a competitive advantage for your business by leveraging a

Facebook login or app.

PICTURES

POSTS

LIKES

LOCATIONS

SOCIAL CONNECTIONS

Cubeyou is a flexible and robust, cloud-based platform that makes it easy to store, access, analyze and uncover meaningful patterns in your data.

We help you makes sense of your audience information.

62% 28%

0-17SINGLE

48%

40%

12%

MARRIED

COUPLE

GENDER AGE RANGE MARITAL STATUS

AVG AGE 32

12%

20%

45%

15%

8%

18-25

26-35

36-45

>45

1. You engage your customers using a Facebook Login/app 2. Your customer accepts your app permissions 3. You collect your customer’s social data 4. You use Cubeyou to access all of your customer insights 5. You use Cubeyou to create customized segments and uncover your target customer

groups 6. You use your newfound insights to take action!

1FB

LOGIN

2ACCEPT

APP

3GET

DATA

4ACCESS

DATA

5SEGMENT

6ACT

HOW IT WORKS

Cubeyou gives you 3 ways to get to know your audience:

All users A big picture overview of all your customers

SegmentsA look at customized audience segments to understand a group’s unique characteristics.

IndividualsAn up-close and detailed

access to individuals profiles.

When you login to Cubeyou, you will see a simplified, interactive dashboard of your customers’ social data that includes detailed demographics, brand affinities, interests,

social influence metrics, a typical buyer persona of your users and in-app metrics.

Cubeyou gives you big picture look at all of your users.

Slice and dice your audience by any variable to create customized user segments and understand, in seconds, how groups compare

and how they differ.

all MALE users in NY 25-35 years old

HOCKEY

NY TIMES

COLDPLAY

TORONTO

CSI

+DEMOGRAPHIC and INTERESTS

Cubeyou makes it easy to understand your typical customer and your customized segments through our buyer personas.

Cubeyou gives you an up-close and detailed access to individuals profiles.

Cubeyou’s game changing features and benefits:

1. Plug and play: Cubeyou is easy to use and even easier to install; simply copy paste and go.

2. We keep it fresh: Access information that is updated with every “like” giving accurate, real-time insights into the latest developments of your customers’ lives.

3. Raw, real relevant information: Cubeyou gives you genuine customer insights by focusing on Facebook data. Unlike other social media where users often “put on a professional face” or don’t keep an update profile, users on Facbook are very active and like, post, comment and share information about their personal lives and true interests.

4. Compare apples and oranges: Uncover meaningful differences between segments by comparing one group to another.

5. A single home base: Cubeyou enables companies to aggregate and store data from multiple apps and social logins on one flexible, cloud-based platform.

6. Spread your message: Export your customer information including names and email addresses so that you can control who you reach and how often you reach them.

7. Privacy protection:  We take customer data safety very seriously. Our system is EU and USA privacy compliant and security certified at the highest level ISO 27005.

8. Data Ownership: We’ve got 2 words for you: it’s yours!

Cubeyou turns your customers’ social data into a competitive advantage for your business.

Partnerships Identify partnership, co-marketing and corporate sponsorship opportunities with brands that are

favored by your target customers.

Content marketing Increase brand engagement by developing and providing content that your customers actually

care.

Keep them interested and you will keep them on your site longer.

Incentivize customer loyalty Create better ways to attract and reward

customers.

Effective advertisements Create customized ads and offers for different

target segments based on what they do or what they like

Media Buying Know which media channels and programs are

popular among target customers.

Identify spokespersons and celebrity endorsements that your target customers follow.

Location planning Use customer distribution for more effective

store planning

A travel company segments its audience by their “relationship status” to deliver a targeted direct email campaign for weekend getaways to specific customer groups.

Cubeyou is integrated with Mailup!

Engaged/in a relationship

romantic weekend getaway

Singles Treat yourself and enjoy a night

on the town!

FamilyFamily weekend together

“With Cubeyou we can finally collect invaluable information about our customers and gain insights like never before.”

Francesco Fabbri, Marketing Manager, Amadori

“Thanks to Cubeyou, we’ve been able to convert our Facebook fans into a real and tangible value for the company.”

Marco Locatelli, Digital Media Manager, Finelco Group (Virgin Radio)

Who thinks we are cool

To get started and begin driving real value from your social media,go to www.cubeyou.com.

Here is what you’ll need

APPSOCIALLOGIN

APPID

APPSECRET

KEY

*you can find this information at developers.facebook.com where your app was created.

Enter your app information in the

appropriate form fields. Click on Generate Code.

Cubeyou will generate a unique tracking code for each one of

your apps. Copy and paste this simple

javascipt the backend of the webpages where you app is

located.

Copy . Paste. Done!

The complete Cubeyou solution Personalized and brand Canvas page + App + Customer analytics

ecolombo@cubeyou.com support@cubeyou.com

FBAPP

“In the age of the customer, the only sustainable competitive advantage you can have is the degree to which you know and engage with your individual customers”

The Wall Street Journal

“By using big data to truly understand customer preferences and anticipate future behavior, companies can significantly improve customer service and loyalty. In the era of the digital empowered consumer, this is crucial. Customer information and analytics can help companies connect with customers in new more effective and relevant ways that enhance and personalize customer interactions and satisfaction.

Mr. Michael J. Schroeck , IBM

In the age of social media, the customer is king!

Your customer expect and deserve a personalized experience and relationship with you and with the hundreds of brands in their lives.

Brands that listen to their fans and followers and leverage the vast sources of data available will succeed. Those that don’t will increasingly become strangers to their

customers.

Where will you be? Thank you!