key takeaways from fsta

Download Key Takeaways from FSTA

Post on 14-Aug-2015

157 views

Category:

Technology

4 download

Embed Size (px)

TRANSCRIPT

  1. 1. FSTA 2015: Fantasy Sports Trade Association Summer Conference Sarah Robertson Business Development Income Access Group
  2. 2. Content monetization through daily fantasy affiliate program Incidence of fantasy sports KEY TOPICS
  3. 3. Take advantage of brand affiliate managers. Connect with affiliate managers to create campaigns and test what works Speakers: - @superlobby We're glad to have been able to showcase what we're all about, at the #FSTA conf. Come say hi and let's talk #dfs! Cameron Boal, VP Marketing, Affiliates, FanDuel David Copeland, CEO, Daily Fantasy Lobby Chris Mazzone, VP of Marketing, MondoGoal Shannon McKeown, VP of Advertising Sales, RotoWire CONTENT MONETIZATION THROUGH DAILY FANTASY AFFILIATE PROGRAM
  4. 4. CONTENT MONETIZATION THROUGH DAILY FANTASY AFFILIATE PROGRAM Key positions and trends: Unique and cool content will engage and lead affiliates in the right direction. Chris Mazzone, VP of Marketing, MondoGoal Affiliates are growing. The opportunity is huge for affiliate growth. The desire will be driven by the user (for content). Cameron Boal, VP of Marketing, Affiliates, FanDuel Facts and takeaways: Building solid content for users and converting season long players to daily players is key. Synergy between affiliates and operators is key. Sites need unique content to connect. Affiliate marketing is still relatively small for DFS. This is a huge opportunity. There are some big sites but they still have a very targeted audience. There is much more of the market that is untapped. @FantasySportsTA The thirst for content, the thirst for tools, is only growing..." Cameron Boal of @FanDuel at the #FSTA Summer Conference Take advantage of brand affiliate managers. Connect with affiliate managers to create campaigns and test what works
  5. 5. Speakers: - @superlobby We're glad to have been able to showcase what we're all about, at the #FSTA conf. Come say hi and let's talk #dfs! Jason Allsopp, VP, Affiliates, IPSOS INCIDENCE OF FANTASY SPORTS
  6. 6. INCIDENCE OF FANTASY SPORTS Key positions and trends: 42 million Adult Americans 66% male 34% female Average Age 37.7 54% are aged 18-34 31% are aged 35-54 16% are aged 55 plus Facts and takeaways: DFS play continues to grow, particularly among millennials. The computer is still the most used device with most users checking weekly or more often. Smart phone use is growing. Fantasy participants watch more sports and read more articles because they play fantasy. @FantasySportsTA #FSTA Research: Fantasy players are educated and are employed full time. Average age is 37, 54% of fantasy players are under 35.
  7. 7. Fantasy sports participation has increased, particularly in DFS 20% of all U.S. residents 12+ and 18% of U.S. adults (18+) play fantasy sports 3 out of 5 players play exclusively in traditional leagues 17% play DFS exclusively *Courtesy of IPSOS INCIDENCE OF FANTASY SPORTS
  8. 8. Large majorities support pay fantasy sports contests Arizona 65% Illinois 64% Texas 59% Washington 64% California 60% Florida 63% Iowa 64% Louisiana 70% *Courtesy of IPSOS INCIDENCE OF FANTASY SPORTS
  9. 9. The computer is still the most used device with most users checking weekly or more often. Smart phone use is growing 25% smartphone use in 2012 37% smartphone use in 2015 *Courtesy of IPSOS INCIDENCE OF FANTASY SPORTS
  10. 10. For more information, please feel free to email me at sarah@incomeaccess.com