jelly bean - marketing communication strategy

Download Jelly Bean - Marketing Communication Strategy

Post on 13-Jan-2015

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Jelly Bean wants to win Indonesia's teenage market and beat the other competitors like Melissa and Crocs. This project is under the supervision of Anantya Van Bronckhorst, CEO of Think.Web. James Hezekiah Laras Anggraini Sarah Dwiyanti Kintan Ayunda Vanessa Vinsensia Mayang Pastikaratri

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  • 1. its a wonder Jelly Bean Marketing Communication Campaign

2. 1 MODEL 11 WARNA 3 KATEGORI ABOUT JELLY 3. IT WAS 90s JELLY WAS SO TRENDY 4. JELLY BEANS WANTS TO MAKE IT HAPPEN 5. JELLY BEANS AGAIN WANTS TO MAKE IT HAPPEN 6. JELLY BEANS AGAIN WANTS TO MAKE IT HAPPEN NOW 7. JELLY BEANS AGAIN WANTS TO MAKE IT HAPPEN NOW TODAY 8. FROM: TO: 9. OOPS! 10. HURRY UP! 11. HURRY UP!JELLY BEANS A BIT TOO LATE 12. MELISSA JUJU CROCS top of mind high class nyaman wangi WAH street style dari UK mahal nyaman buruk rupa banyak palsu 13. FASHIONISTA jelly shoes baru nge-trend di kalangan 14. HAVE YOU 15. HAVE YOU WONDERED 16. HAVE YOU WONDERED WHAT DO THEY REALLY NEED? 17. WHAT YOUR CONSIDERATION TO BUY A PAIR OF SHOES? 18. WHAT MAKES YOU BUY IT? 19. WHERE DO YOU GET THE INFO ? 20. DO YOU FOLLOW THE TREND? 21. SEPATU = PELENGKAP ITS LIKE A CHERRY ON THE TOP OF OUR OUTFIT 22. PROSES MEMBELI SEPATU LIAT MODEL DICOBA NYAMAN /TIDAK PERTIMBANGAN HARGA BAZAAR DEPT. STORE MALL 23. THE JELLY MATE LETS MEET 24. HI IM VANIA 20 Y.0. 25. STRENGTH WEAKNESS OPPORTUNITIES THREAT PVC berkualitas Murah Banyak warna Hanya ada 1 model Mudah ditiru Nama pasaran Target masih banyak Trickle down Effect Iklim Tropis Kompetitor Knock off products Konsumen skeptis 26. MARKETING OBJECTIVE 1500 pasang sepatu pada bulan pertama 25% market share di kategori jelly shoes 500 visit di website per hari 27. comm. OBJECTIVE 43% brand awareness dalam setahun 1/3 top brand di kategori jelly shoes Membangun image daily shoes 28. SO, THIS IS THE 29. BI 30. IGIDEA 31. IGSORRY IF IM TOO BIG IDEA 32. wonder! its a 33. OH WOW 34. WHATS THAT OH WOW 35. wonder? WHATS THAT OH WOW 36. wonderS A JELLY THAT 37. wonder STYLE + COMFORT = 38. A JELLY THATS 39. A JELLY THATS PLAYFUL 40. A JELLY THATS QUIRKY 41. A JELLY THATS FRIENDLY 42. THE WONDER STRATEGY 43. #1 SPREAD THE BUZZ BUZZ 44. #1 SPREAD THE BUZZ BUZZ BUZZ 45. #1 SPREAD THE BUZZ BUZZ BUZZ BUZZ 46. #1 SPREAD THE BUZZ BUZZ BUZZ BUZZ BUZZ BUZZ PRINT AD IN STORE AMBIENCE 47. #1 SPREAD THE BUZZ BUZZ BUZZ BUZZ BUZZ BUZZ PRINT AD IN STORE AMBIENCE BUZZ BUZZ 48. #1 SPREAD THE BUZZ BUZZ BUZZ BUZZ BUZZ BUZZ PRINT AD IN STORE AMBIENCE BUZZ BUZZ BUZZ BUZZ BUZZ 49. #1 SPREAD THE BUZZ BUZZ BUZZ BUZZ BUZZ BUZZ PRINT AD IN STORE AMBIENCE BUZZ BUZZ BUZZBUZZ BUZZ BUZZ BUZZ BUZZ BUZZ BUZZ BUZZ BUZZ BUZZ 50. #2 MAKE THEM WANT IT THAT BAD 51. #2 MAKE THEM WANT IT THAT BAD DIGITAL ADS INFLUENCER 52. #3 GIVE SPECIAL OFFER SALES PROMO ONLINE QUIZ 53. MAINTAIN THE TREND 54. MAINTAIN THE TREND 55. MAINTAIN THE TREND 56. MAINTAIN THE TREND #4 SOCIAL MEDIA SOUVENIRS AFTER SALES TREATMENT 57. LETS GET TO THE DETAIL 58. LETS GET TO THE DETAIL 59. GET TO THE 60. DETAIL 61. + AD 62. DIGITAL AD 63. INTERACTIVE AD 64. WHY ONLINE? 65. WHY ONLINE? BECAUSE, ITS SIMPLY WHERE THEY ARE 66. WHERE ARE THEY? 67. YAHOO! YOUTUBE BERRYBENKA ZALORA DEWIMAGZ 68. BLOGGER QUIZ &INSTAGRAM COMPETITION 69. IN STORE AD 70. AMBIENCE 71. AMBIENCE 72. SALES PROMO 73. OPENING PROMO GET 10% + 5% DISCOUNT BY FOLLOWING AND MENTIONING @JELLYBEANSID 74. GET 20% DISCOUNT WITH MIN. PURCHASE IDR 1.000.000 75. BUY THIS COLOR 76. AND THIS 77. AND GET IT FOR FREE 78. HUFTLY 79. JELLY WILL MISS YOU JUST MOREthan you know 80. IN TOUCH SO LETS KEEP 81. SOUVENIR 82. TWITTER BRANDING CUST. SERVICE SPECIAL OFFER 80:20 83. FACEBOOK SAME + MORE VISUAL 84. LONG LIVE THE JELLY 85. LONG LIVE THE JELLY IN ALL ITS GLITTER GLORY

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