National Jelly Bean Day - ?· National Jelly Bean Day. National Jelly Bean Day –April 22nd - Sent…

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<p>National Jelly Bean Day</p> <p>National Jelly Bean Day April 22nd</p> <p>- Sent 55 Influencer kits to people across the UK and Ireland</p> <p>- Each kit contained a personalized letter, 8 products and a brand book </p> <p>- Goal: Raise awareness off online store and as a cool, young adult confectionary brand</p> <p>Influencer Kits</p> <p>Social Media Shout Outs Instagram Stories</p> <p>Faces By Grace 98k followers</p> <p>Holly Carpenter 81k followers</p> <p>Suzanne Jackson 198k followers</p> <p>Jenni Falconer 60.4k followers</p> <p>Corinna Tolan 6k followers</p> <p>Aideen Murphy 50k</p> <p>Back To You Beauty </p> <p>Tara Make-Up 87k</p> <p>Vicki Notaro 6k</p> <p>Social Media Snapchat</p> <p>Social Media Snapchat</p> <p>Twitter</p> <p>Learnings Personalize </p> <p> Particularly important if not paying them to post. It must be engaging.</p> <p> When reaching out use their language as to why they would like your product.</p> <p>Be Exclusive</p> <p> Do not send to everyone and anyone.</p> <p> It is better to engage 5 influencers with a genuine interest than 50 whos values dont align with your brand. </p> <p>Follow Up </p> <p> After the campaign 3 bloggers contacted us to work with them.</p> <p> Thank every person individually who posts and offer a discount code.</p>