ifai expo americas sponsor brochure 2012

3.30.2012

Exhibitor Marketing Opportunities

Come to the IFAI Centennial Celebration

IFAI Expo Americas 2012 will commemorate IFAI's 100-year anniversary with thousands of participants from the specialty fabrics industry across the U.S. and the world.

★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★

It is a proven factCompanies who pre-market their attendance at an event yield a greater return on investment than those who do not. Furthermore, those companies who diversify their marketing strategies have an even greater success rate.

Promotion Opportunities

Benefit from “Once-in-a-Century” Sponsor and Advertising Opportunities

IFAI Celebrates 100 years!

IFAI has promotional opportunities to meet your sales and marketing objectives and budget.

Contact IFAI today.800 225 4324 (U.S. & Canada)+1 651 225 6987 [email protected]

Sponsor IFAI’s opening day reception, on the show floor, followed by the 100-year anniversary party!

Show Floor ReceptionBeer, wine and hors d’oeuvres bar

★ 600 shot glasses — 500 at your bar, 100 at your booth Your logo on one side, the IFAI 100-year logo on reverse

★ Highly-visible signage — “Sponsored by [Your Company]”

Anniversary Party

★ Signage displayed at the celebration thanking you for your support

And more

★ 100-year sponsor ribbon for your booth

★ History Museum sponsor recognition

★ 20 extra VIP passes Invite your special customers to enjoy free entrance to the exhibition

★ Celebration Sponsor Flier listing your logo, website and booth number: • inserted into 1,000 IFAI attendee show bags • tipped into the Review ★ September issue—the Exhibitor Preview ★ October issue—the Show Preview

★ “I’m a 100-year sponsor!” imprint in Review and Expo Guide advertisers’ ads

★ A special “Thank You” page in the Expo Guide

Your cost: $7,900

Be one of 10 sponsors of beer, wine and hors d’oeuvres on the show floor! Deadline: April 15Todd V. LindemannVice President, Conference [email protected] 651-225-6918

ifaiexpo.comWednesday, November 7, 2012 Reception 4:00—5:00 pm ★ Anniversary Party 5:15—6:30 pm

Sponsorships 100-Year Celebration Package

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★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★

Captivate thousands of buyers eager to learn about your products and services. Your company will be at nearly every turn, overhead and in the room for the most important meetings and networking events.

Champion Level PackageChampion Level Package• Large banner placed in your choice of the exhibit hall or keynote meeting room

• Logo on signage for the Reception and the Anniversary Party

• Logo on schedule of events signage

• Logo on entrance unit of exhibit hall

• Logo on registration desk panels

• Banner at ifaiexpo.com leading up to and throughout the show

• Three full registrations FREE ($1,800 value)

• Free aisle sign sponsorship

Target specific attendees to fit your company's marketing niche.

IFAI Expo Americas 2012 Education Program $1,000• Logo and hyperlink in the digital proceedings

• Recognition in pre-show communications

• Logo displayed on session signage, onsite agenda and education journal

• Banner and hyperlink on education web pages

• Listing and logo in the IFAI Expo Guide

• Exhibit table display during session

• Education Program attendee list

IFAI Advanced Textiles Americas 2012 $2,500• LunchTickets

• Logodisplayedonsessionsignage,onsiteagenda and education journal

• Bannerandhyperlinkindigitalproceedings

• ListingandlogointheIFAIExpoGuide

• Exhibittabledisplayduringsession (must be IFAI Expo Americas 2012 exhibitor)

•NetworkingReception

Education Options

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Entrance Floor Plan MapGrab the attention of attendees waiting $ 1,500 to enter the show floor with your logo and booth number on a floor plan display.

Entrance Carpet ImprintYour company logo and booth number will 5' x 5', limit 3 $ 2,500 immediately direct buyers to your booth as they enter the show floor.

Schedule-of-Events Boards This will be the one place attendees 4 sides / $ 2,900 look as they plan their daily schedule. 2 sides / $ 1,750

Directional KiosksPlaced in high-traffic areas, your 2 / $ 1,900 advertising message will be seen 1 / $ 1,100 by buyers every day.

à la carteContinued

XYZBrought to

you by...

Pre-Show Email BlastDisplay your logo and a link to your website on one $ 350 or more emails leading up to the show. “This message is brought to you compliments of [XYZ]. Visit XYZ in Booth #xyz.” IFAI will provide your CTR results.

Website ad at www.ifaiexpo.com Get the most for your ad dollars with 12 months $ 2,000an ad on the IFAI Expo Americas 6 months $ 1,5002012 website.

Interior Show Floor Banners Your company’s promotional banner will $ 2,500 be seen each day on the show floor.

IFAI Annual Meeting Refreshments Emblazon your company logo and booth number $ 300 on an easel sign and computer screen: “Today’s refreshments sponsored by [you].”

A range of à la carte sponsorship options offers a variety of branding, advertising and exhibitor opportunities designed to help you connect on many levels.

à la carte

Aisle Signs Buyers are guaranteed to find your booth when 3 / $ 3,320 they see your company name and booth number 2 / $ 1,760 on an aisle sign above the show floor. 1 / $ 930

Attendee Pre-Registration Mailing ListSupplement your marketing efforts! Purchase $ 400 the list of IFAI Expo Americas 2012 attendees and market to your potential buyers before the show.

Education Program Coffee Breaks – 1 Per DayDisplay your brand prominently on Education $ 500 Program room signage, table signage and listings on the agenda and in the IFAI Expo Guide.

LanyardsWrap your company around IFAI Expo Americas 2012 $ 500 attendees—literally!

Badge Recycle Bin Attendees will recycle their name badge $ 500 holders compliments of your company.

Drawing for Full RegistrationA full registration will be given away and $ 500 signage will direct attendees to a depository where your logo and booth number will be displayed.

Cyber Café Banner and Computer Landing PagesSponsor the popular, high-traffic Cyber Café. $ 3,500



Official IFAI Expo GuideDistributed to attendees at the Boston Convention Center, your ad will reach current and new readers interested in finding suppliers.

The November Specialty Fabrics Review Show IssueThis issue is distributed at the show, offering high impact ad coverage. Advertisers will use this space to congratulate members of IFAI who have seen their organization reach the 100-year milestone!

During the Show

Specialty fabrics

Place an ad on ifai.com The show will be promoted before, throughout and following IFAI Expo Americas 2012. Thousands of registered participants will view the final facts and figures. Grab their attention with a banner ad that clicks through to your website.

The December Specialty Fabrics ReviewIFAI Expo Americas 2012 Report

Your ad in this last show issue will keep your image “flashing” in the minds of your buyers. This is the first issue for new IFAI Expo Americas attendees/buyers.

After the ShowBefore the Show

AdvertisingLet buyers know where you’re going to be! Advertise in the pre-show and show issues of Specialty Fabrics Review to attract motivated buyers to your booth. And make sure they remember you with an ad in the December issue with IFAI Expo Americas 2012 report.

Create interest and excitement in advance

Who reads the Review?• Managersofcustomfabricandhigh-tech product companies

• Industryprofessionalsinvolvedinallaspects of management, production and purchasing

• Businessowners/uppermanagement

• Mostimportantly,everyonewhovisits IFAI Expo Americas 2012

Get repeated exposure in print and online• Morethan35,000subscribersand pass-along readers

• ThousandsofIFAIExpoAmericas registered attendees

• 15,000webvisitorseverymonth

Advertise in issues of the Specialty Fabrics Review

Exhibitor Preview—Stand out as an industry leader in this kickoff issue—in print and online.

Show Preview—The largest issue of the year features exhibitor and visitor information, and complete registration details. Your buyers will read this issue from the moment it arrives at their door right up to the show—even on the plane!

Web opportunities• Placeanadonifaiexpo.comand/or specialtyfabricsreview.com.

• Listyourcompanyonlineandlinktoyour company’s website.

• Createalinkonyourwebsitetoifaiexpo.com.

• Reach15,000webvisitorseverymonth.

Show bag inserts Exhibiting advertisers: Send your brochure, business card and/or flyer to IFAI. The first 1,000 visitors will receive them in a complimentary carryall to help them navigate the show floor.

Donating exhibitors will be listed on an insert for attendees' easy reference.

September

October



Receive media attention with a well-written news release. It is cost-effective, and the publicity can place you high on a customer’s agenda.

Develop a distribution list that includes • IFAI'smagazinesandwebsites

• Industrynewspapersandwebsites

Your news release should include:

1. Intro information and specific format (see sample).

2. A strong headline summarizing the news.

3. Your company's city/state headquarters and date of release.

4. The first paragraph contains the most important information. Remaining paragraphs should clearly support your first paragraph.

5. Product introductions, improvements, new applications and general news developments are good angles. Include background information on your company and products.

6. Include your booth number, special events and activities.

7. Photos with captions increase chances of getting press coverage.

8. Email the news release with digital photo attachments. Editors prefer to receive information electronically so the text is ready for layout placement.

News Release

Ready to exhibit inc.For Immediate Release

Contact:I.M. Ready

+1 123 456 7890

Ready to Exhibit Inc. announces new booth display solutions(Boston, MA. - June 1, 2012) Ready to Exhibit Inc., announced today that the latest in booth displays for trade show exhibiting will be demonstrated atIFAIExpoAmericas2012tobeheldNov.7-9attheTheBostonConven-tion Center in Boston, MA, USA.

I.M. Ready, president, says the company has successfully developed the “premiumofdisplaybooths,”whichwillrevolutionize the industry.“Notonly are the newly-designed booths aesthetically pleasing, lightweight and easily assembled, but the cost to purchase has been sliced in comparison to older model booths.”

Wekan Duit, senior designer, stated the new booth displays will allow sales personnel to feel “at home and relaxed” in the midst of the hectic pace that trade shows generate. “These new booths are designed to draw at-tendees into the pleasant sales space, where personnel can swoop in and close the deal.”

Editors IFAI PublicationsIndustrial Fabrics Association International1801 County Road B W.Roseville,[email protected]

Specialty Fabrics Review [email protected] [email protected]

Marine Fabricator Chris [email protected]

Fabric Architecture Bruce [email protected]

InTentsJill [email protected]

Upholstery Journal OnlineChris [email protected]

Fabric Graphics Bruce [email protected]

GeosyntheticsRon Bygness [email protected]

IFAI Expo Americas 2012 Press Room Each year IFAI invites key editors to report on the show. Bring press kits to the Press Room before the show begins so editors will have a preview of your offerings and visit your booth on the show floor.

The Press Room will be open daily during registration hours. Visitors must have an IFAI Expo Americas 2012 Press Pass to gain access.

What should you include in your press kit?

• General information/history of your company

• Press releases regarding new products/services

• Photograph with caption about new products/services

• Brochures about your company’s products/services

• Your booth number and contact information during and after IFAI Expo Americas 2012

• Your company’s website

Press kit contents should be assembled as one unit, with pages collated and stapled, or in folders.

Press Kits



1801 County Road B W | Roseville, MN 55113 USA

ifaiexpo.com

3.30.2012

Reserve your booth space for IFAI Expo Americas 2013 in OrlandoIFAI Expo Americas 2013 presents a unique opportunity, as IFAI will co-locate with SGIA — the only international association for specialty imaging. Onsite booth reservation times are scheduled according to accumulated points. You will receive a mailing with your point total and reservation time before the show.

IFAI Expo Americas 2013— Orlando

Contact IFAI today!800 225 4324 (U.S. & Canada)+1 651 225 6987 [email protected]

★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★ The Right People ★ The Right Show ★ The Right Decision ★

ifai expo americas sponsor brochure 2012

Documents

right people

year logo

communications logo

digital proceedings

youyour company logo

lunch tickets logo

session signage

ifai attendee