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Imprint Canada January/February 2012

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  • WHY INCORPORATE?Our resident nancial expert Pierre-Yves Wong breaks down the bene ts of incorporating your business 8

    2012 TRENDSWe look at some of the products and styles that could top your clients' want lists this year 12

    GLOBAL ECONOMIC OUTLOOKImprint Canada highlights key economic indicators from prominent global economies 16

    JANUARY/FEBRUARY 2012

    HOT NEW LOOKS FOR THE YEAR AHEAD

    A Tristan Communications Ltd. Publication PM 40025740 Volume 19, Issue 1

    NEW PRODUCT SPOTLIGHTS

    BEGIN ON PAGE 20

    WHAT'S INSIDE

    The Marketing and Information Source for Imprintable Products

    ATTEND THE PREMIER INDUSTRY TRADE SHOW OF 2012

    Toronto Imprint Canada ShowToronto Imprint Canada ShowToronto Congress Centre, North BuildingToronto Congress Centre, North Building

    of Decorated Apparel I met Joan Weber, a decorated apparel entrepreneur from the San Antonio area at a marketing workshop I conducted recently at a trade show in Fort Worth, Texas.

    I will be presenting this same workshop, Survival Tactics -- Eating Your Competitors & Capturing eir Customers, at the 12th Annual Imprint Canada Show at the Toronto Congress Centre on January 5.

    A er a discussion about the critical nature of choosing (or changing or adding) a company name and positioning a business to better re ect its core mission to customers and prospects, Joan handed me her business card. Her company name is Bling Concepts, her tag line is Enhancing Your Brilliance! and the rst word listed in her product o erings is Rhinestones.

    If this were a college course and I were still a professor, Id give her an A for her mastery of the funda-mentals of business nomenclature and positioning, though she came to the course already schooled on these principles.

    By Mark L. Venit, MBA

    e

    Blingification, continued on Page 10

    The Business of GrowingThe Top Nine Challenges of Growing an Entrepreneurial Business and How to Tackle ThemBy Edward D. Hess

    For many, achieving their dream means taking control of their destiny, quitting the 9 to 5 grind, and opening the doors to their very own business. ese brave entrepreneurial souls have shaped our business landscape, and are playing an important role of helping to drive the economic recovery.

    Growing a business presents a whole new group of challenges for entrepreneurs, says Edward D. Hess, professor at the University of Virginias Darden Graduate School of Business and author of the book Growing an Entrepreneurial Business: Concepts & Cases.

    continued on Page 14

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  • January/February 2012 | Imprint Canada 3

    Across the pond and from coast to coastRBC Securities recently announced their RBC Provincial Outlook Report for 2012, and despite the murky economic conditions in Europe which continue to dominate headlines, the report projects that conditions for Canada do not look as bad as most would rst guess.

    Heading into 2012, RBC projects that the strengthening U.S. economy will a ect provincial economies more materially, with increased U.S. demand bene tting growth in Ontario, Quebec, Manitoba, and most Atlantic Provinces in particular.

    e report predicts that the natural resource sector will con-tinue to be a "catalyst for increased capital investment and production in resource-heavy provinces."

    In British Columbia, exports will grow as long as exporters continue to target non-traditional markets such as China and South Korea. Yet, consumers continue to be cautious, as evidenced by 2011 retail sales in which BC retailers saw

    the weakest growth in sales among the provinces.

    e report projects Alberta to be on a fast track, citing three key factors: the job market is booming; consumers are spending large; and non-conventional crude production is setting new records.

    In Saskatchewan, the mining industry is projected to keep driving employment and housing starts upwards, and grain production is anticipated to continue rebounding from the poor 2010 harvest.

    Manitoba's manufacturing sector is projected to continue to experience an increase in durable product industries, while the agricultural sector tries to rebound from the abysmal weather conditions of spring 2011.

    In Ontario, the housing sector is expected to stabilize. Also, as U.S. demand continues to strengthen, the RBC report expects growth in the provinces manufacturing sector to be sustained throughout 2012.

    2011's second half downward spiral in Quebec's private sector job market "casts doubt" for a stronger economic rebound "weighing heavily on consumer con dence" heading into 2012. One of two bright economic components to 2012 projections is the Quebec government's mandate to balance its budget by 2013; the other comes in the form of large sums of private sector capital spending in the aluminum industry.

    New Brunswick's energy sector will lead the way to an export increase in 2012, but decreased capital spending at the federal and provincial level will impact on the already sluggish job market.

    Nova Scotia's economy will get a signi cant boost in the second half of 2012 when the Deep Purple o shore natural gas

    projectgoes active. e $25 bil-lion, 30-year shipbuilding con-tract awarded by the Federal Government in October to Halifaxs Irving Shipyard is also expected to begin in 2012, initially with work on new structures required for the contract.

    For Prince Edward Island, 2011 wasn't such a good year. e report notes that wet weather and an uneven U.S. economy weighed negatively on the agriculture, shing, and tourism sectors in PEI this year. Better weather and an increase in tourism from the U.S. can help lead to more stable eco-nomic growth for PEI in 2012.

    In Newfoundland and Labrador, declining oil pro-duction in 2012 is projected to be o set by the economicboost from the start of production at the Iron Ore Company of Canada expansion and the Ming copper mine.

    Of course, the RBC report does hinge on Europe getting its act together and limiting the fall-out e ect on North America.

    TM

    dark & light garment printing fastest printer in its class industrial print head

    January/February 2012 News1 THE BLINGIFICATION OF DECORATED APPAREL CONTINUED ON PAGE 101 THE BUSINESS OF GROWING CONTINUED ON PAGE 14

    6 SUPPLIER NEWS12 2012 TRENDS16 GLOBAL ECONOMIC OUTLOOK34 BUSINESS PROFILE: CHAMPION PRINT STUDIO42 CANADIAN APPAREL INSIGHTS

    Money Matters

    8 WHY INCORPORATE?

    New Product Spotlights20 WEARABLES SHOWCASE

    36 AD SPECIALTY SHOWCASE

    38 SUPPLIES & EQUIPMENT SHOWCASE

    Imprint Canada is published six times per year by Tristan Communications Ltd. e contents of this publication may not be reproduced either in part or in whole without the con-sent of the copyright owner. e views expressed in this pub-lication are not necessarily those of the publisher. Request for missing issues are not accepted a er three months from the date of publication.

    TRISTAN COMMUNICATIONS LTD.Publications mail agreement no. 40025740Return undeliverable mail to: 190 Marycro Avenue, Unit 16, Woodbridge, Ontario, L4L 5Y2 Email: shows@imprintcanada.comISSN: 1480-1884 GST Registration #: RT892913294

    www.imprintcanada.com

    PUBLISHER Tony Muccilli : tony@imprintcanada.com

    PRODUCTION MANAGEMENTAdriano Aldini : news@imprintcanada.com

    CONTRIBUTING WRITERSMark L. Venit, Edward D. Hess, Pierre-Yves Wong

    MARKETING COORDINATORSteve Silva: feedbac