hubspot summer 2010 var show & tell
TRANSCRIPT
HubSpot Summer 2010 Show & Tell
Brian Halligan
@bhalligan
Today’s Agenda
•Inbound Marketing Refresher
•Halligan’s HubSpot Update
•Live Demo
•Customer Reactions to New Features
•Partner Updates
•Where is the puck headed?
•Q&A
But first…
Thank You!!!!
Outbound Marketing
• Telemarketing
• Trade shows
• Direct mail
• Email blasts
• Print ads
• TV/radio ads
Inbound Marketing
• SEO / SEM
• Blogging
• Social Media
• RSS
• Free tools/trials
• Viral videos
You are Transforming Marketing
Which do you have more of?
HubSpot Works If You Work It
Using HubSpot = More Leads
Active Users
Limited Users
Emerging Standard
0
500
1000
1500
2000
2500
3000
Dec-0
6
Jan-0
7
Feb-0
7
Mar-
07
Apr-
07
May-
07
Jun-0
7
Jul-07
Aug-0
7
Sep-0
7
Oct-
07
Nov-0
7
Dec-0
7
Jan-0
8
Feb-0
8
Mar-
08
Apr-
08
May-
08
Jun-0
8
Jul-08
Aug-0
8
Sep-0
8
Oct-
08
Nov-0
8
Dec-0
8
Jan-0
9
Feb-0
9
Mar-
09
Apr-
09
May-
09
Jun-0
9
Jul-09
Aug-0
9
Sep-0
9
Oct-
09
Nov-0
9
Dec-0
9
Jan-1
0
Feb-1
0
Mar-
10
Apr-
10
May-
10
HubSpot Customer Growth
May 2010
2,800 Customers
R&D Spending
Blog SEOSocial MediaMonitoring
AnalyticsMarketing
AutomationIT Expertise
Radian6Wordpress Eloqua IT GuysMarketing
Sherpa
Complete Solution
Analytics
Web
Position
Gold
HubSpot’s Inbound Marketing System
GET FOUND
CONVERT
ANALYZE
QUALIFIED TRAFFIC
SALES
SEO, Blog, Social Media, Content Creation
Landing Pages, Lead Nurturing & Intelligence
Marketing Analytics
Get Found
Convert
Talk Is Cheap
Demo!!!
Social Media Monitoring
Social Media Reach
BETA: Social Lead Intelligence
Marketing Integration
BETA: Lead Segmentation
BETA: Email Marketing
Jared MostollerMarketerdocSTAR
"HubSpot's software continues to pleasantly surprise . . . we found the email marketing feature to be a quick & easy solution to reach out to our leads. It was tied into our existing leads application & just worked."
New: Lead Nurturing
Michelle WickumDirector of MarketingSteelMaster Buildings
"“We’ve … sent more than 10,000 emails to keep leads engaged. This used to be a manual process … but because HubSpot is easy to use and integrated with our lead capture, we’ve made nurturing a standard, saving time as we improve on rapid lead follow up.”
HubSpot Salesforce.com Integration
Leads API = Any CRM Integration
(…or your CRM of choice)
Daniel LyntonCEO
Lynton Web Solutions
“. . . this is going to connect the dots between marketing and sales efforts. We’ve implemented the beta API for three clients using Microsoft Dynamics CRM. It is working great … and gives visibility into marketing ROI.”
Analytics Help Max Out ROI
We hear you …
Faster Load Times
Lead Nurturing Status in Leads
What’s next?
Co
nve
rt
Platformization
CRM WEBSITE
Blogosphere
HubSpot
API
3rd Party Apps
HubSpot
What’s New for HubSpot Partners?
Formal Partner Training
Strengthen Network Online
Build Networks at First HUG
HUGOct 5 2010Cambridge, MA
•Partner Specific Meeting
•Partner Networking Event
Tell us what you want at the conference
via the ‘HubSpot Certified Partner’ Linkedin Group:
http://bit.ly/bk4kmJ
Mid-Funnel Proof of ROI
Client ROI
GET FOUND
CONVERT
ANALYZE
QUALIFIED TRAFFIC
SALES
New Service Opportunities
HubSpot VAR All Stars (Beta)
Are you the Next Case Study?
http://www.hubspot.com/customer-case-studies/bid/6059/Web-Solutions-
Company-LyntonWeb-Grows-Business-with-HubSpot-Partnership
What’s next for you?
Join HubSpot Certified Partners Forum on LinkedIn
@brianhalligan@pc4media
@kirstenpetra
Thank You