• “If you wait until there is another case study in your industry, you will be too late.”

• -- Seth Godin

Starting In a Few Minutes

What gets us into trouble is not what we don't know it's what we know for sure that just ain't so?

• -- Mark Twain

Starting In 1 Minute

HubSpot Summer 2010 Show & Tell

Brian Halligan

@bhalligan

Today’s Agenda

•Remind me, what is inbound marketing?

•Who & What is HubSpot?

•Talk Is Cheap – Demo!

•Customer Reactions to New Features

•Where is the puck headed?

•Q&A

Traditional Marketing

Traditional Marketing Is Dead

800-555-1234

Annoying

Salesperson

The Market Is Here Now

Outbound Marketing

• Telemarketing

• Trade shows

• Direct mail

• Email blasts

• Print ads

• TV/radio ads

Inbound Marketing

• SEO / SEM

• Blogging

• Social Media

• RSS

• Free tools/trials

• Viral videos

Transformation

Build a moat around your business

Get Found

Convert

So What’s HubSpot?

HubSpot’s Inbound Marketing System

GET FOUND

CONVERT

ANALYZE

QUALIFIED TRAFFIC

SALES

SEO, Blog, Social Media, Content Creation

Landing Pages, Lead Nurturing &Intelligence

Marketing Analytics

Get Found

Convert

Blog SEOSocial MediaMonitoring

AnalyticsMarketing

AutomationIT Expertise

Radian6Wordpress Eloqua IT GuysMarketing

Sherpa

Complete Solution

Google

Analytics

Web

Position

Gold

Emerging Standard

0

500

1000

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3000

Dec-0

6

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7

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7

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07

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07

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7

Jul-07

Aug-0

7

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7

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07

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7

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7

Jan-0

8

Feb-0

8

Mar-

08

Apr-

08

May-

08

Jun-0

8

Jul-08

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8

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08

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Jan-1

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10

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10

HubSpot Customer Growth

May 2010

2,800 Customers

Thought Leadership

Using HubSpot = More Leads

Talk Is Cheap

Demo!!!

Social Media Monitoring

Social Media Reach

BETA: Social Lead Intelligence

Marketing Integration

New: Lead Nurturing

Michelle WickumDirector of MarketingSteelMaster Buildings

"“We’ve … sent more than 10,000 emails to keep leads engaged. This used to be a manual process … but because HubSpot is easy to use and integrated with our lead capture, we’ve made nurturing a standard, saving time as we improve on rapid lead follow up.”

BETA: Lead Segmentation

BETA: Email Marketing

Jared MostollerMarketerdocSTAR

"HubSpot's software continues to pleasantly surprise . . . we found the email marketing feature to be a quick & easy solution to reach out to our leads. It was tied into our existing leads application & just worked."

HubSpot Salesforce.com Integration

Leads API = Any CRM Integration

(…or your CRM of choice)

Daniel LyntonCEO

Lynton Web Solutions

“. . . this is going to connect the dots between marketing and sales efforts. We’ve implemented the beta API for three clients using Microsoft Dynamics CRM. It is working great … and gives visibility into marketing ROI.”

Analytics Help Max Out ROI

Does HubSpot help customers do all this?

HUGOct 5 2010Cambridge, MA

What’s next?

Co

nv

er

t

Platformization

CRM WEBSITE

Blogosphere

HubSpot

Proprietary API

3rd Party Apps

COPCA

@bhalligan@kirstenpetra

Thank You

See it for yourself @ www.hubspot.com/free-trial