http://www.flickr.com/photos/jurvetson/5227637637/

A tangible, testable representation of your idea

prototype: what?

prototype: what?

An attitude

prototype: fail early and often

cost of failure vs. project time

to gain empathy

to explore

to test

to inspire

get deeper understanding

build to think

learn and refine solutions

inspire with your prototype

prototype: why?

prototype: different types

prototype: looks like

prototype: works like

http://bleeplabs.com/nebulophone/

prototype: interacts like

prototype: interacts like

prototype: how?

prototype: identify a variable

http://www.flickr.com/photos/jackwoodman/5102074012/

prototype: start rough and rapid

prototype: create experiences

Embrace v 0.0

Embrace v 1.0

prototype: let go

prototype: demo

prototype: tools

www.factorydirectcraft.com

www.theofficedealer.com

www.dickblick.com

prototype: create experiences

prototype: create experiences

prototype rough and rapid

identify the variable

you want to explore

let go of yourprototypes

createexperiences

prototype: how?

prototype now!

45 minutes:

choose & build at least 2 ideas for testing with

REAL users

your users’ needs

your solution

client dinnersfocus groups

usability centers

surveysweb analytics

beta testing

pre-release

testing with users...

your testing mindset

use your prototypes as a probe to continue to gain empathy for your users

demo

demo

1. let the user experience the prototype

set the scene for the new world with

your prototype

give a short explanation to set

context

act like a guide (not a lead)

2. observe the experience

capture what worked, and what

didn’t work

see how people use and mis-use your

prototype

listen > talk to give users a chance to

interpret

3. engage the user

iterate on the fly to communicate

learnings

ask specific, open-ended questions

remember: the user is the expert

test: how?

1. let the user experience the prototype

2. observe the experience

3. engage the user

42

If culture = What we expect of each other

If culture = what we expect of each other

Cultural change = new stories

What’s storytelling?

why storytell?

it’s a human centered way to communicate

why storytell?

it’s a human centered way to communicate

it’s a problem detector

why storytell?

it’s a human centered way to communicate

it’s a problem detector

it rallies the team

Storytelling: How?

Storytelling: How?

Character driven

Storytelling: How?

Character driven

Show me, don’t just tell me

Storytelling: How?

Character driven

Show me, don’t just tell me

Dramatic Arc

story design

dramatic arc

action

conflict event

story design

action

conflict event

need

insight POV/solution

story design

character action

conflict

event

resolution

reaction

user

need

solution

what is the focus of your solution?

what is missing from their life?

who are they? what do they want?

sum it up. why is this the best direction?

character action

conflict

event

resolution

reaction

user

need

solution

what is the focus of your solution?

what is missing from their life? sum it up. why is this the best direction?

who are they? what do they want?

character action

conflict

event

resolution

reaction

user

need

solution

Why is your solution transformative?

who are they? what do they want?

sum it up. why is this the best direction?

what is missing from his/her life?

character action

conflict

event

resolution

reaction

user

need

solution

what is missing from their life?

who are they? what do they want?

sum it up. why is this the best direction?

why is your solution

transformative?

character action

conflict

event

resolution

reaction

user

need

solution

who are they? what do they want?

what is missing from their life?

Why is your solution transformative? what happened?

why should this solution be adopted?

use concrete details to show the need your team found, and how your solution will transform your

character’s experience

your mission:

the audience should be able to re-tell the story to a friend or colleague.

your goal:

teams will have 30 minutes to prepare.

teams will have 2 minutes to demo.audience will engage in feedback blitz for 2 minutes.

here’s your chance to inspire!

project demos

for sale: baby shoes, never worn.