How to optimize blog posts for google

Download How to optimize blog posts for google

Post on 20-Aug-2015

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<ol><li> 1. How to Optimize YourBlog Posts for GoogleSeth Spears1 </li><li> 2. What You Need WordPress WordPress SEO plugin by Yoast Scribe plugin2 </li><li> 3. 3 </li><li> 4. Post Title Make it intriguing Keep it concise4 </li><li> 5. Permalink (URL) Descriptive of post title Remove filler words Keep it short &amp; sweet5 </li><li> 6. Categories &amp; Tags Only one category per post (with rare exception) Do not create tags on the fly (be strategic withthem)6 </li><li> 7. Post/Content Editor More is better Quality over quantity 600 words+ is working best (for now) Minimum for Google In Depth articles is 2000words+ (we think)7 </li><li> 8. Interlinking Link to other relevant content youve written on site(preferably in first paragraph) Link to off-site sources &amp; information (whenapplicable) Link to affiliate products (if applicable) Dont over do-it use rel=nofollow for non-cloaked affiliate links8 </li><li> 9. Post Formatting Use correct HTML markup &amp; formatting h2, h3, h4, , , etc. https://yoast.com/blog-headings-structure/9 </li><li> 10. Images Always use high quality, original pictures (that you havetaken or created) Give each picture a unique, descriptive title, i.e. healthy-meal.png Re-size &amp; optimize each image before uploading (https://imageoptim.com/) Use at least one graphic per post (with rare exception) Always give title and alt text to each image in mediagallery and inserted into post10 </li><li> 11. Scribe: Keyword &amp; LinkResearch Use Scribe to research what primary keyword/phrase to focus on in each post Use Scribe link building research tool to determinebest content to link to within post11 </li><li> 12. Using WordPress SEOto Optimize12 </li><li> 13. Focus Keyword Prior Scribe research should have told you what touse here Only use one focus keyword per post13 </li><li> 14. SEO Title Single most important on-page element for SEO It can be different than regular post title Use common search language How to., 10 Steps to, Benefits of, etc.14 </li><li> 15. Meta Description Does not effect SEO HUGELY effects click through rate &amp; conversions Should be a descriptive overview of post Should contain primary keyword/phrase15 </li><li> 16. Page Analysis Save post as draft so WP SEO can analyze content Follow recommendations to improve content Goal is to get all green buttons :)16 </li><li> 17. Advanced Settings Be VERY careful with these Best to use defaults unless specific reason tochange17 </li><li> 18. Social Settings Can help improve your social media conversions Enter unique title &amp; description for each network18 </li><li> 19. Using Scribe toOptimize19 </li><li> 20. Content Optimizer Analyze post after WP SEO is completed Will let you know what can be improved upon20 </li><li> 21. Keyword Analysis/Site Score Analyzes how relevant your focus keyword is toother content on site Goal is to score 10021 </li><li> 22. Page Analysis Analyzes how technically optimized post is Will give suggestions &amp; recommendations toimprove post Goal is to score 10022 </li><li> 23. Tags &amp; Help Dont create tags here, but use it to research goodones to use Help section is an excellent overview of SEO terms&amp; best practices When in doubt look here23 </li><li> 24. Social Media Sharing Share new post on each social media network Always create a unique description for each Dont automate this! Reach is greater when eachnetwork is shared to individually24 </li><li> 25. Thats All Folks!Seth Spears@SpearsMarketing25 </li></ol>