UTILIZING

ONLINE VIDEOSTO OPTIMIZE

SOCIAL MEDIA POSTS

When it comes to a smart and powerful social media strategy, one cannot simply underestimate the then-snubbed value of videos. Your brand’s online marketing efforts that branch out to various social media platforms can greatly benefit from engaging and relevant online videos. After all, social media posts are not just blandly limited to written contents.

Forrester Research’s Dr. James McQuiveysuggests that a one-minute video is worth 1.8 million words. Imagine – 1.8 million words which are tantamount to 3,600 average web pages! That’s quite a lot. Although it’s not rational to keep a black-and-white thinking while sternly choosing between content marketing and video marketing, needless to say, both create better value when used hand-in-hand by increasing traffic and conversion.

So how can you optimize your social media posts through videos?

1. PRODUCT FEATURES

Showcasing your product or service, along with its purposes and features through videos, is a great way to optimize a promotional social media post. What better way to launch and promote your brand’s products than through fun, informative videos? Use a theme that resonates with your audience. If you want a fun and laid-back mood, you can use light, humorous animated videos in featuring what your product does. You can post these promotional videos on your website and share it on your social media channels to drive website traffic and increase conversion.

2. FUN TUTORIALS AND DEMOS

Since social posts are more engaging when they are useful and informative, skip the dull and dry lectures. Increase brand awareness in an amusing way by putting together a fun how-to video about the benefits and uses of your products and services. These videos are not directly intended to sell, rather they are meant to educate and inform your target audience. Choose topics that are of great interest to a vast number of consumers. Answer common questions, solve practical problems, and introduce to them a skill or two – this way you are creating a valuable and engaging content to your audience.

3. CREDIBLE, HONEST FEEDBACKS

Increase the value of your product by creating credible and honest testimonials from loyal consumers. Don’t do all the talking and selling. By featuring people’s genuine reviews about how your brand has greatly helped them, you are establishing a solid name and reputation in the market.

4. ENTERTAINING COMMERCIALS!

Create viral posts by posting mini-clips or fun infomercials about a particular product or about your brand in general. Since videos are an ideal online ad medium, you can expect for greater traffic surge and responses from your audience.

Till next time peeps!-

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