writing killer blog posts

Download Writing Killer Blog Posts

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Writing Killer Blog Posts by Wade Kwon 2009 Birmingham Blogging Academy

TRANSCRIPT

  • Writing Killer Blog Posts By Wade Kwon
  • Someday, we're going to have a special prize The Nobel Prize for Blogging
  • Will you win it? Yes!
  • Why improve your writing?
    • You owe it to your readers
    • Only 2 kinds of writing get noticed ... good and bad
    • It's how you stand out among millions of blogs and bloggers
  • I. Better Writing
  • Goal review
    • What is the goal of your writing?
    • Of your blog?
  • Read good writing
    • Blogs
    • Magazines
    • Newspapers
    • Books (remember those?)
    • And save clips
  • Practice practice practice
    • Often, daily if possible
    • Helps with writer's block
    • Forces you to think about writing
    • Helps develop your writing style
  • Passion counts
    • If you're bored by your topic, your reader will be, too .
  • What does this mean to the reader?
    • Sum up in 1 sentence.
    • Sum up in 1 word.
  • Revise revise revise
    • Make first paragraph count
    • Get someone to read over it
    • Or put it down and read it later
  • Revise revise revise
    • Cut by a third
    • Spellcheck
    • Incorporate reader feedback
  • Tools
    • Q&A / FAQ
    • Opinion
      • Forces you to think critically
    • Lists
  • Tools
    • Surprise
      • Contrary opinion
      • Original thought
    • Humor
  • (Take 5 minutes.)
  • II. Better Blogging
  • Get organized
    • Important on a blog page
    • Include roadmap if needed
    • Pick a game plan:
      • Sections?
      • Lists?
      • Chronologically?
      • Q&A?
  • Write conversationally
    • Dont use click here
    • But incorporate links
      • With headlines
      • With title tags
  • Think visually
    • Bullets
    • Bold key points / sentences
    • Break up paragraphs
    • Subheds using tags
  • Think about time
    • Write long version, but add a short version at top
    • Add related posts at bottom
  • Think meta
    • Headline
      • Clever vs. SEO friendly
      • Short vs. long
      • Think CNN.com
  • Think meta
    • Sprinkle keywords throughout post
      • Tagcrowd.com
    • Use tags
  • OK, so you might not win the Nobel Prize, but instead ... Recognition Fans Satisfaction for a job well done