how to integrate salesforce & other crm systems into ... · 1 more data on this topic available...
TRANSCRIPT
-
1
More data on this topicavailable from::
How to Integrate Salesforce &Other CRM Systems into GoogleSearch Marketing
Todd Miechiels, Internet Marketing Stewardwww.miechiels.comMonday, October 29, 2007
More data on this topicavailable from::
2© 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
Search Marketer’s Challenges
• True value of a visit & lead?• Limited data• Poor & little feedback from sales• Long B2B sales cycles
-
2
More data on this topicavailable from::
3© 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
The Race to Superior Measurement
visits, click through rate, cost per click
conv. rate, # of leads, $ per lead
# of opportunities, cost per opportunity
Closed revenue / campaign cost
ad phrase offer engine
More data on this topicavailable from::
4© 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
Data is Great but We Need the WholePicture
-
3
More data on this topicavailable from::
5© 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
Data is Great but We Need the WholePicture
AdGroup Cost ROISales Training $2,603 113%Call Center $931 565%
Common and prudent action: shift dollars towards “call center”
More data on this topicavailable from::
6© 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
Data is Great but We Need the WholePicture
Common and prudent action: shift dollars towards “inside sales barriers”
-
4
More data on this topicavailable from::
7© 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
Data is Great but We Need the WholePicture
Common and prudent action: shift dollars towards “free trial”
More data on this topicavailable from::
8© 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
What Would be Ideal….
• Capture engine, phrase, text ad, campaign,etc.
• Feed it into the web form• Track it through the sales funnel• Give search marketer access to the data• Shift dollars to what’s truly working
-
5
More data on this topicavailable from::
9© 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
More data on this topicavailable from::
10© 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
You Create an Ad on Google
-
6
More data on this topicavailable from::
11© 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
People Click on Your Ad
More data on this topicavailable from::
12© 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
And End Up on Your Website
-
7
More data on this topicavailable from::
13© 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
You Capture Visitors’ Information
More data on this topicavailable from::
14© 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
Now You Have a Lead
-
8
More data on this topicavailable from::
15© 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
Your Sales Team Works ThoseLeads
More data on this topicavailable from::
16© 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
And Turns Them Into Customers
-
9
More data on this topicavailable from::
17© 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
Setting Up the SFGA System
More data on this topicavailable from::
18© 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
Setting Up the SFGA System
-
10
More data on this topicavailable from::
19© 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
Setting Up the SFGA System
More data on this topicavailable from::
20© 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
Setting Up the SFGA System
-
11
More data on this topicavailable from::
21© 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
Bam! You’ve Got a Lead in Salesforce.
More data on this topicavailable from::
22© 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
Track Pipeline Dollars Back toCampaigns
-
12
More data on this topicavailable from::
23© 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
Track Revenue Back to Text Ad (Cool!)
More data on this topicavailable from::
24© 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
Integrated Dashboard Widgets
• revenue• pipeline dollars• leads
• “stock” dashboard atgroup level
• fully customizable atprofessional and up
-
13
More data on this topicavailable from::
25© 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
Tying Google Data to Your CustomerData
More data on this topicavailable from::
26© 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
Increase Acquisitions Without SpendingMore
-
14
More data on this topicavailable from::
27© 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
Prove You are Lowering AcquisitionCosts
More data on this topicavailable from::
28© 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
SFGA in Closing
• easy to set-up• no real additional work required• free to all Salesforce users• use your imagination• don’t spend significant dollars without it• visit www.salesforce.com/google
-
15
More data on this topicavailable from::
29© 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
Credits/Thank YouAnne Holland at MarketingSherpaSean Whiteley at SalesforceDerek Vansant at Artifact Software
Contact Info:Todd [email protected]