how to build a thriving mobile center of excellence

@propelics www.propelics.com

BUILDING A THRIVINGMOBILE CENTER OF EXCELLENCEMAY 4, 2017

WEBINAR:

@propelics www.propelics.com 2

PROPELICSBACKGROUNDABOUT US

Propelics creates mobile strategiesand world-class Apps for the Enterprise.• Deep Enterprise background• Founded in 2011• Fortune 500 focus• Global delivery experience• 100% focused on digital & mobile

for the Enterprise• San Jose, Boston, Pittsburgh, Guadalajara

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TRUSTED BY COMPANIES LIKE YOURS:

@propelics www.propelics.com 4@propelics www.propelics.com 4

WHAT WE DO

Enterprise MobileStrategy ServicesEnterprise Mobile Roadmap

App Scoping & Prototype

Mobile UI/UX Refresh

IT Strategy for Mobile

Mobile Center of Excellence

Testing Strategy for Mobile

Emerging Technologies

App Developmentand SupportApplication Architecture and Development

Managed Mobile Center of Excellence

Mobile App Testing as a Service

Mobile App Tier 2 and 3 Support

ResearchEmerging Technology Council

Mobile ProductsAuditHere - Mobile Auditing for the Enterprise

ExactMeeting - Conference Room Finding & Booking

Lead2Capture - Enterprise Grade Event Lead Capture

We will give you the edge.

Our Objective:Driving innovation and business value with mobile and other emerging technologies.

Our executive guidance helps membersdeliver effective, high-impact intelligence and experiences to employees, partners and customers.

ü ETC has no sales angle or vendor bias. ü Members benefit from insider access to real-world

mobile experience.ü Members include: Ace Hardware, American

Airlines, AmerisourceBergen, Bank of Montreal, Coca-Cola Bottling Co., Family Dollar, UPS and many more…

Research. Advisory. Community.

EMERGING TECHNOLOGY COUNCIL


HOW TO BUILD A THRIVINGMOBILE CENTER OF EXCELLENCE


TODD CHUSID: MOBILE STRATEGIST

Todd has a proven, 15-year track record of taking end-to-end ownership and delivering diverse technologies on web, mobile and ecommerce solutions.

Todd’s mission at Propelics is to help clients reimagine, refine, and reinvigorate their business processes, systems, and data to enable more engaging and productive interactions with customers, partners, and employees through mobile devices.


AGENDA

• Background

• Roadblocks & Failures of Mobile COEs

• How to Combat and Thrive

• Propelics Approach to a Mobile COE

• Q&A

• Next Steps


STRATEGIC EMPHASIS AND BENEFITS OF MOBILITY


Question: What causes an MCOEto be ineffective?


#1: It’s the Name – Center of Excellence


#1: IT’S THE NAME – CENTER OF EXCELLENCE

Definition:A center of excellence (CoE) is a team, a shared facility or an entity that provides leadership, best practices, research, support and/or training for a focus area.

Stakeholder | Colleague Perception:• Didn’t work in the past• Too much control• Burdensome processes slow us down• Gatekeeper with no added value• Internal politics


#2: Applying Legacy Thinking to Mobile


#2: APPLYING LEGACY THINKING TO MOBILE

• Planning for one release in 6 months vs. designing and developing for 9 releases in 6 months.

• Ignoring Native guidelines. Applying the same user experience (images, fonts, navigation, calls to action, etc.) for web, tablet & smartphone.

• Using standard metrics and SLA’s to track performance vs. modifying/adjusting for customer feedback, product maturity and social media integration.


#3: Forgetting Your Role


#3: FORGETTING YOUR ROLE

• Business stakeholders making mobile platform decisions.

• Internal procurement involved after software/license decisions have been made.

• Architecture review boards re-discussing silo solutions vs. repeatable and scalable solutions.


#4: Working Out of Order


#4: WORKING OUT OF ORDER

Roadmap

Profiles & Owners

Standards & Processes

• What are we delivering,to which people,via what solutions,using what types of information

• Defining security profiles• Aligning to user groups• Determining device ownership

• Creating repeatability• Defining dev standards,

Security processes, Legal requirements, etc.

• Reducing cost of solution

CLA

RIT

Y

MOMENTUM & ABILITY TO EXECUTE


#5: Misalignment with What’s Required


#5: MISALIGNMENT WITH WHAT’S REQUIRED

• The organization may find itself unable to find adequate resources, in a timely manner, that meet the new skillset expectations.

• User requirements for data classes and device profiles do not match existing legal policies.

• When templates, provided by the MCOE, are too generic and broad to be of use on a specific mobile initiative but are still required in the mobile SDLC.


Question: Why bother with an MCOE?


WHY BOTHER WITH AN MCOE?

• Enables embracing mobile holistically which reduces the total cost of mobilefor an organization.

• Manages and synchronizes your Mobile tech ecosystem to optimize and reduce redundancy for each mobile solution.

• Fosters cross communication and collaboration across the Enterprise vs. making silo business unit decisions, thus accelerating new products and services to the marketplace.

TRANSFORMSthe

BUSINESS


HOW TO COMBAT AND THRIVE


HOW TO COMBAT AND THRIVE

• Show Business Value of the MCOE

• Follow User-Centric Design Principles

•Utilize a Mobile App Portfolio

•Determine your MCOE Organizational Model

• Be Aware and Be Prepared


#1. SHOW THE BUSINESS VALUE OF THE MCOE

Drivers OF Strategic value

EXISTING CUSTOMERS

Competitive advantage

NEW CUSTOMERS Omni-channel

TOTAL COST OF

OWNERSHIP

PERFORMANCE IMPROVEMENT

S

Scalability & sustainability

Data quality & data science


#2. FOLLOW USER-CENTRIC MOBILE DESIGN PRINCIPLES

goal measurement

improve credibility

Increase exposure

Improve performance

Reduce resource burden

• Reduce # of User Errors• Increase Ease of Use & Learning

• Increase Traffic/Size of Audience• Increase Adoption

• Increase the Number of New Visitors• Increase Number of Visits from Search

• Increase User Satisfaction• Increase Trust of the App

• Reduce Development Time & Costs• Reduce Maintenance Costs

• Reduce Design Costs• Reduce Support Costs

• Reduce Training Needs• Reduce Documentation Costs


#3. UTILIZE A MOBILE APP PORTFOLIO

• Scenario Grouping• Type of use• Commonality of function

• App Portfolio• Prioritized App Candidates• Business Value• Innovation• Readiness• Ease of Implementation• Buy vs. Build• Alignment with existing

initiatives


#4. DETERMINE YOUR MOBILE COE ORGANIZATIONAL MODEL

The Repository Modeln A repository of mobile best practices and information on standards, tools, and

templatesThe Coach Model

n A competency center to provide mobile expertise and some oversight for the organization

The Manager Modeln Concentrates on mobile governance responsibilities and may provide the direct

management of mobile projects

Repository – Coach – Manager Modeln An internal consultancy to advise on and govern mobile projects. Has authority

to evaluate and monitor mobile projects acrossn Combination of the attributes associated with the repository, coach, and

manager models


#5. BE AWARE AND BE PREPARED

AUGMENTED REALITY

DRONES

WEARABLES AND IMPLANTS

BLOCKCHAIN

VIRTUAL REALITY

BIO-CONNECTIVITY

3D SOLUTIONS

ACQUISIONS & CONSOLIDATIONSBIO SENSORSMACHINE-TO-MACHINE (M2M)

SENSORS

5G

AR

TIFI

CA

L IN

TELL

IGEN

CE UNIVERSAL TRANSLATION

IOT

NEW BUSINESS PROCESSESAGE OF

POPULATION

REPLATFORM | RETIRING SYSTEMS


THE PROPELICS APPROACH TO A THRIVING MCOE?


MCOE: COMPONENTS

Mobile COE

Business Drivers

Mobile architecture

Mobile technology direction

Mobile COE governance

Scale

Reusability

Cost Optimization

InnovationEfficiencyQuality

Mobile sDLC

Mobile budgetary guidance

Mobile Security

Mobile App Portfolio


MCOE: THE PROPELICS APPROACH

Business Drivers

Market Opportunity

Innovation Strategy & Alignment

Tactical Action Plan

RecommendApp Roadmap

Use case identification and PRIORTIZATION

Technology Maturity Assessment

Business & IT Roadmap

Step I: Direction Setting

Step II: Ideation, Assessment, Risk Analysis, Visualization

Step III: Roadmap & Next Steps

Mobile COE Definition


MCOE: THE PROPELICS ROADMAP

Required

Short Term

Mid/Long Term

Future

Critical Path

Value

RankingH - HighM - MediumL - Low

Organizational Readiness

Complexity


FINAL THOUGHTS…


FINAL THOUGHTS

•Mobilize existing lessons learned.


FINAL THOUGHTS

• Mobilize existing lessons learned.

•Start small and grow the capabilities.


FINAL THOUGHTS


• Start small and grow the capabilities.

•Create reference architectures (RA) to reduce cost,improve scale and minimize complexity.


FINAL THOUGHTS



• Create reference architectures (RA) to reduce cost,improve scale and minimize complexity.

•Focus on change management for a best-in-class MCOE.


FINAL THOUGHTS




• Focus on change management for a best-in-class MCOE.

•Remember: Not One Size Fits All!


FINAL THOUGHTS




• Focus on change management for a best-in-class MCOE.

• Remember: Not One Size Fits All!

@propelics www.propelics.com 41@propelics www.propelics.com

Special Offer for Webinar Attendees

20% discount on a Mobile Center of Excellence Kickstart contracted by June 30th.

[email protected]

PROPELICS KICKSTARTS


QUESTIONS AND ANSWERS


THANK YOU.