How to Build a Thriving Mobile Center of Excellence

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  • @propelics www.propelics.com

    BUILDING A THRIVINGMOBILE CENTER OF EXCELLENCEMAY 4, 2017

    WEBINAR:

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    PROPELICSBACKGROUNDABOUT US

    Propelics creates mobile strategiesand world-class Apps for the Enterprise. Deep Enterprise background Founded in 2011 Fortune 500 focus Global delivery experience 100% focused on digital & mobile

    for the Enterprise San Jose, Boston, Pittsburgh, Guadalajara

    -

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    TRUSTED BY COMPANIES LIKE YOURS:

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    WHAT WE DO

    Enterprise MobileStrategy ServicesEnterprise Mobile Roadmap

    App Scoping & Prototype

    Mobile UI/UX Refresh

    IT Strategy for Mobile

    Mobile Center of Excellence

    Testing Strategy for Mobile

    Emerging Technologies

    App Developmentand SupportApplication Architecture and Development

    Managed Mobile Center of Excellence

    Mobile App Testing as a Service

    Mobile App Tier 2 and 3 Support

    ResearchEmerging Technology Council

    Mobile ProductsAuditHere - Mobile Auditing for the Enterprise

    ExactMeeting - Conference Room Finding & Booking

    Lead2Capture - Enterprise Grade Event Lead Capture

  • We will give you the edge.

    Our Objective:Driving innovation and business value with mobile and other emerging technologies.

    Our executive guidance helps membersdeliver effective, high-impact intelligence and experiences to employees, partners and customers.

    ETC has no sales angle or vendor bias. Members benefit from insider access to real-world

    mobile experience. Members include: Ace Hardware, American

    Airlines, AmerisourceBergen, Bank of Montreal, Coca-Cola Bottling Co., Family Dollar, UPS and many more

    Research. Advisory. Community.

    EMERGING TECHNOLOGY COUNCIL

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    HOW TO BUILD A THRIVINGMOBILE CENTER OF EXCELLENCE

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    TODD CHUSID: MOBILE STRATEGIST

    Todd has a proven, 15-year track record of taking end-to-end ownership and delivering diverse technologies on web, mobile and ecommerce solutions.

    Todds mission at Propelics is to help clients reimagine, refine, and reinvigorate their business processes, systems, and data to enable more engaging and productive interactions with customers, partners, and employees through mobile devices.

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    AGENDA

    Background

    Roadblocks & Failures of Mobile COEs

    How to Combat and Thrive

    Propelics Approach to a Mobile COE

    Q&A

    Next Steps

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    STRATEGIC EMPHASIS AND BENEFITS OF MOBILITY

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    Question: What causes an MCOEto be ineffective?

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    #1: Its the Name Center of Excellence

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    #1: ITS THE NAME CENTER OF EXCELLENCE

    Definition:A center of excellence (CoE) is a team, a shared facility or an entity that provides leadership, best practices, research, support and/or training for a focus area.

    Stakeholder | Colleague Perception: Didnt work in the past Too much control Burdensome processes slow us down Gatekeeper with no added value Internal politics

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    #2: Applying Legacy Thinking to Mobile

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    #2: APPLYING LEGACY THINKING TO MOBILE

    Planning for one release in 6 months vs. designing and developing for 9 releases in 6 months.

    Ignoring Native guidelines. Applying the same user experience (images, fonts, navigation, calls to action, etc.) for web, tablet & smartphone.

    Using standard metrics and SLAs to track performance vs. modifying/adjusting for customer feedback, product maturity and social media integration.

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    #3: Forgetting Your Role

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    #3: FORGETTING YOUR ROLE

    Business stakeholders making mobile platform decisions.

    Internal procurement involved after software/license decisions have been made.

    Architecture review boards re-discussing silo solutions vs. repeatable and scalable solutions.

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    #4: Working Out of Order

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    #4: WORKING OUT OF ORDER

    Roadmap

    Profiles & Owners

    Standards & Processes

    What are we delivering,to which people,via what solutions,using what types of information

    Defining security profiles Aligning to user groups Determining device ownership

    Creating repeatability Defining dev standards,

    Security processes, Legal requirements, etc.

    Reducing cost of solution

    CLA

    RIT

    Y

    MOMENTUM & ABILITY TO EXECUTE

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    #5: Misalignment with Whats Required

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    #5: MISALIGNMENT WITH WHATS REQUIRED

    The organization may find itself unable to find adequate resources, in a timely manner, that meet the new skillset expectations.

    User requirements for data classes and device profiles do not match existing legal policies.

    When templates, provided by the MCOE, are too generic and broad to be of use on a specific mobile initiative but are still required in the mobile SDLC.

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    Question: Why bother with an MCOE?

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    WHY BOTHER WITH AN MCOE?

    Enables embracing mobile holistically which reduces the total cost of mobilefor an organization.

    Manages and synchronizes your Mobile tech ecosystem to optimize and reduce redundancy for each mobile solution.

    Fosters cross communication and collaboration across the Enterprise vs. making silo business unit decisions, thus accelerating new products and services to the marketplace.

    TRANSFORMSthe

    BUSINESS

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    HOW TO COMBAT AND THRIVE

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    HOW TO COMBAT AND THRIVE

    Show Business Value of the MCOE

    Follow User-Centric Design Principles

    Utilize a Mobile App Portfolio

    Determine your MCOE Organizational Model

    Be Aware and Be Prepared

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    #1. SHOW THE BUSINESS VALUE OF THE MCOE

    Drivers OF Strategic value

    EXISTING CUSTOMERS

    Competitive advantage

    NEW CUSTOMERS Omni-channel

    TOTAL COST OF

    OWNERSHIP

    PERFORMANCE IMPROVEMENT

    S

    Scalability & sustainability

    Data quality & data science

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    #2. FOLLOW USER-CENTRIC MOBILE DESIGN PRINCIPLES

    goal measurement

    improve credibility

    Increase exposure

    Improve performance

    Reduce resource burden

    Reduce # of User Errors Increase Ease of Use & Learning

    Increase Traffic/Size of Audience Increase Adoption

    Increase the Number of New Visitors Increase Number of Visits from Search

    Increase User Satisfaction Increase Trust of the App

    Reduce Development Time & Costs Reduce Maintenance Costs

    Reduce Design Costs Reduce Support Costs

    Reduce Training Needs Reduce Documentation Costs

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    #3. UTILIZE A MOBILE APP PORTFOLIO

    Scenario Grouping Type of use Commonality of function

    App Portfolio Prioritized App Candidates Business Value Innovation Readiness Ease of Implementation Buy vs. Build Alignment with existing

    initiatives

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    #4. DETERMINE YOUR MOBILE COE ORGANIZATIONAL MODEL

    The Repository Modeln A repository of mobile best practices and information on standards, tools, and

    templatesThe Coach Model

    n A competency center to provide mobile expertise and some oversight for the organization

    The Manager Modeln Concentrates on mobile governance responsibilities and may provide the direct

    management of mobile projects

    Repository Coach Manager Modeln An internal consultancy to advise on and govern mobile projects. Has authority

    to evaluate and monitor mobile projects acrossn Combination of the attributes associated with the repository, coach, and

    manager models

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    #5. BE AWARE AND BE PREPARED

    AUGMENTED REALITY

    DRONES

    WEARABLES AND IMPLANTS

    BLOCKCHAIN

    VIRTUAL REALITY

    BIO-CONNECTIVITY

    3D SOLUTIONS

    ACQUISIONS & CONSOLIDATIONSBIO SENSORSMACHINE-TO-MACHINE (M2M)

    SENSORS

    5G

    AR

    TIFI

    CA

    L IN

    TELL

    IGEN

    CE UNIVERSAL TRANSLATION

    IOT

    NEW BUSINESS PROCESSESAGE OF

    POPULATION

    REPLATFORM | RETIRING SYSTEMS

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    THE PROPELICS APPROACH TO A THRIVING MCOE?

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    MCOE: COMPONENTS

    Mobile COE

    Business Drivers

    Mobile architecture

    Mobile technology direction

    Mobile COE governance

    Scale

    Reusability

    Cost Optimization

    InnovationEfficiencyQuality

    Mobile sDLC

    Mobile budgetary guidance

    Mobile Security

    Mobile App Portfolio

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    MCOE: THE PROPELICS APPROACH

    Business Drivers

    Market Opportunity

    Innovation Strategy & Alignment

    Tactical Action Plan

    RecommendApp Roadmap

    Use case identification and PRIORTIZATION

    Technology Maturity Assessment

    Business & IT Roadmap

    Step I: Direction Setting

    Step II: Ideation, Assessment, Risk Analysis, Visualization

    Step III: Roadmap & Next Steps

    Mobile COE Definition

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    MCOE: THE PROPELICS ROADMAP

    Required

    Short Term

    Mid/Long Term

    Future

    Critical Path

    Value

    RankingH - HighM - MediumL - Low

    Organizational Readiness

    Complexity

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    FINAL THOUGHTS

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    FINAL THOUGHTS

    Mobilize existing lessons learned.

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    FINAL THOUGHTS

    Mobilize existing lessons learned.

    Start small and grow the capabilities.

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    FINAL THOUGHTS

    Mobilize existing lessons learned.

    Start small and grow the capabilities.

    Create reference architectures (RA) to reduce cost,improve scale and minimize complexity.

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    FINAL THOUGHTS

    Mobilize existing lessons learned.

    Start small and grow the capabilities.

    Create reference architectures (RA) to reduce cost,improve scale and minimize complexity.

    Focus on change management for a best-in-class MCOE.

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    FINAL THOUGHTS

    Mobilize existing lessons learned.

    Start small and grow the capabilities.

    Create reference architectures (RA) to reduce cost,improve scale and minimize complexity.

    Focus on change management for a best-in-class MCOE.

    Remember: Not One Size Fits All!

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    FINAL THOUGHTS

    Mobilize existing lessons learned.

    Start small and grow the capabilities.

    Create reference architectures (RA) to reduce cost,improve scale and minimize complexity.

    Focus on change management for a best-in-class MCOE.

    Remember: Not One Size Fits All!

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    Special Offer for Webinar Attendees

    20% discount on a Mobile Center of Excellence Kickstart contracted by June 30th.

    info@propelics.com

    PROPELICS KICKSTARTS

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    QUESTIONS AND ANSWERS

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    THANK YOU.