www.jennstrends.comwww.jennstrends.com/Instagram-training

Twitter & Instagram:@jenns_trends

HOW BUSINESSES CAN USE

www.jennstrends.comwww.jennstrends.com/Instagram-training

Twitter & Instagram:@jenns_trends

Why

Is SoImportant

INSTAGRAM STATISTICS• 200 MILLION monthly active users

Facebook1.98 B

YouTube1 B

Google+540 M

Twitter255 M

Instagram200 M

LinkedIn187 M

Pinterest70 M*

INSTAGRAM STATISTICS• Fastest growing social media site (behind G+)

Facebook - 5 Years

Twitter – 6.5 Years

Instagram – 3.5 Years

Google+ – 2 Years200 Million Active Users Milestone

INSTAGRAM STATISTICS•70% of users log in DAILY

•60 MILLION photos uploaded daily

•Generate 1.6 BILLION likes daily

INSTAGRAM STATISTICS• 65% of Instagram users are outside the USA

• 17% of all internet users use Instagram (Dec 2013)• 37% of 18-29 year olds use Instagram (Dec 2013)• 24% of 30-64 year olds use Instagram (Dec 2013)→ These numbers are very similar to Twitter and Pinterest

VISUAL MARKETING

INSTAGRAM RESULTS• Instagram photos generate better customer reactions across multiple media compared with traditional marketing images

• Instagram generates higher levels of engagement than any other social media site

• Instagram drives higher quality traffic than any other social media site

How toFormat Your

Profile

INSTAGRAM PROFILEFive Main Areas to Format

•Name and Username• Profile Photo• Bio Description•Website URL• Privacy Setting

INSTAGRAM PROFILE

Name and Username

• Your name or your business name• These are the ONLY searchable

criteria• Use keywords

INSTAGRAM PROFILE

Profile Photo

• Your photo or business logo• Use the same one from your other

social media accounts• It will be cropped to a circle

automatically

INSTAGRAM PROFILE

Bio Description

• Who you are and what you do• Keep fun and show your personality• Use bullet points and/or spacing to

make it easier to read

INSTAGRAM PROFILE

Website URL• The ONLY clickable link anywhere on

Instagram• This is the most important area to format if you want to drive traffic to

your website• Use any page or link you like

• Change it as often as you need

INSTAGRAM PROFILE

Privacy Settings• Your business Instagram account

needs to be set to PUBLIC, not private

The Types ofContent You

Should Share on

INSTAGRAM IMAGESUse Organic or Native Images

INSTAGRAM IMAGESUse Organic or Native Images

INSTAGRAM IMAGESHow to Use Text Overlays

INSTAGRAM IMAGESHow to Use Text Overlays

• Canva• PicMonkey• Recite This•WordSwag• Text Cutie

• Photoshop• Pixlr• PowerPoint

INSTAGRAM IMAGES• Products• Customers• Employees• Events•Work spaces•Milestones or celebrations• Behind-the-scenes•New launches or reveals

@gopro

INSTAGRAM IMAGES• Products• Customers• Employees• Events•Work spaces•Milestones or celebrations• Behind-the-scenes•New launches or reveals

@lululemon

INSTAGRAM IMAGES• Products• Customers• Employees• Events•Work spaces•Milestones or celebrations• Behind-the-scenes•New launches or reveals

@blurb_books

INSTAGRAM IMAGES• Products• Customers• Employees• Events•Work spaces•Milestones or celebrations• Behind-the-scenes•New launches or reveals

@michaelkors

INSTAGRAM IMAGES• Products• Customers• Employees• Events•Work spaces•Milestones or celebrations• Behind-the-scenes•New launches or reveals

@benandjerrys

INSTAGRAM VIDEOS• Products•How-To or FAQ• Tours• Behind-the-scenes•New launches or reveals•Greetings or messages

@gopro

EXCLUSIVE CONTENT• Promotions or discounts exclusive to Instagram• Regular series •Use teaser images on other sites to full gallery on Instagram•Give people a reason to follow you on Instagram!

How to Use

Effectively

CULTIVATE RELATIONSHIPS• It’s still SOCIAL media!• Engage with and respond to your followers•Make them feel like a part of your brand•Generate conversations• Be consistent and post regularly

HAVE A STRATEGY•What do you want from Instagram?•Why are you using Instagram?•Why are your customers & audience using Instagram?•How often will you post?•What will you post?

USE HASHTAGS EFFECTIVELY

•Hashtags significantly increase the reach of posts•Use RELEVANT hashtags•Use industry related hashtags•Don’t hashjack• 5-10 hashtags per post• Combine popular and less common hashtags

#smdaysd

#SmallBiz#ShopLocal

#business

#summer

#SanDiego#InstagramMarketing

#fun

USE CALLS-TO-ACTION•Use captions effectively•Use text overlays• Tell people what you want them to do – go to your website, call you, tag themselves, etc.

TRACK YOUR ANALYTICS• Know what works and doesn’t work•Use A/B testing•When to post for ideal post engagement• Know your audience demographic & behaviors

• IconoSquare and Nitrogram

HOW BUSINESSES CAN USE

www.jennstrends.comwww.jennstrends.com/Instagram-training

Twitter & Instagram:@jenns_trends