#instagram #tips for #businesses
TRANSCRIPT
9InstagramBusinessest ips for
Oct.‘10
<100
110 80
130
Dec.‘10 2011 2012 2013
Is one of thefastest
Instagramgrowing
social networks.
milmilmil
mil
130millionGaining
in two years.users
Photos are uploaded
Instantly via mobile devices
### #hashtags,
with����������� ������������������ the����������� ������������������ ability����������� ������������������ to����������� ������������������ add
geotags,
“& captions.
Other users can then view those photos and share, like, or
comment!
45 million photos uploaded a day,
With over
Instagram represents a
powerful network!
So how can you
tap intothis visual community?
story1. Tell a
The genesis of your business is a great place to start.
Reinforce your brand by posting relevant
photos.
Use this avenue to expose a more
intimate side.(to your company of course)
Showing
employeesand their
workplaceputs a...
face,and...
place,behind the name.
freshvariedand
2. Keep content
The same images get
BORING!
Keep a general theme, while still including
variation.
The occasional
randompost is also welcome.
qualityoriginal,3. Post
photos
this guyIt����������� ������������������ may����������� ������������������ be����������� ������������������ okay����������� ������������������ for����������� ������������������
to����������� ������������������ post����������� ������������������ grainy����������� ������������������ photos,
company.But����������� ������������������ you����������� ������������������ are����������� ������������������ a
Becriticalabout what you post.
lightingLike a seasoned photographer,
takes
compositioninto account.
and
aboutselling4. Instagram isnot
conversation.
communityInstagram is a
&
Sell your company’s
communitynot your products!
popularity5. Use existing
networks to draw
Make it known you are
activeon Instagram via your blog,
Facebook, Tumblr, etc.
Share photosto other networks to
popularize your Instagram.
Having the same user name across networks makes it easier for followers tofind you.
follow6. Connect with and
Observe what other companies do well and emulate what
works for you.
Don’t be afraid to comment or like
Their followers will see how active you are.
their posts.
hastags7. Utilize
exposure.hashtags to gainUse trending
#popularThe more
the tag,
The more views & likesyour post will receive.
brand specificIn addition, create
hashtags...
tag youin posts.
So users can...
UGC8. Emphasize
(User Generated Content)
contestsUse
to generate positive UGC.
#CaptureEuphoria Like Ben and Jerry’s
contest.
Not only did it generate a lot of
UGC...
They also showed their appreciation publishing local winners.by
stats9. Track your
Use third party apps to
monitoryour Instagram
activity.
FromFollowers,
Likes & Comments,to
Relationships.and even
Watch your business Grow!
1. Story 2. Fresh & Varied 3. Quality
Looking Back...
6. Follow4. Don’t Sell!
5. Use Networks
7. Hashtags 9. Stats8. UGC
Instagram!Can’t wait to see you on
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