How Instagram

Can Be Used By

Businesses?

The rapid increase in the number of mobile phone users with smart phones has meant that there are

constantly evolving and new methods that can be used for

marketing.

The savvy company is keeping their eye on the trend of social

media and constant wireless access and taking their cue from the tech

companies that use the newest and most popular gadgets and

programs to get their business name more well known.

There are more blogs than ever before and one way that bloggers

are able to keep in touch with their followers is through the use of

photos that they can take and even edit on their smart phones.

The photos are enhanced with effects and captions can be added before they are remotely uploaded

from the phone, no matter the location.

It is likely that users of facebook and other social sites see these

photos posted daily if not multiple times per day. Instagram is the program that allows the mobile phone user to take a photo and

then add filters and borders, effects and text to it before sharing it with

followers and sending it to their social media page if they wish.

How To Use Instagram for Business?

The range of effects that can be achieved using the mobile phone app is

actually quite impressive. Things that could previously only be done on a

computer are now able to be achieved with just a few free or low cost

applications for the smart phone and the photos can be very artistic or even

surreal with some clever use of effects.

The use of these photos and the fact that they are being seen by a user’s

followers can be an element of social media marketing and many companies have already leveraged the many users

of this popular application for that very purpose.

It is an application that is in use by literally millions who have mobile

devices and the company who asks “what is instagram” is behind the

curve for this cutting edge avenue for advertising.

In order to use Instagram for business, it is wise to have artistic and young

staffers who are in charge of the images that are being sent to the

followers. The use of popular culture captures that can be enhanced by someone who is adept at image

manipulation will go a long way in getting more than just a few seconds

of eye gaze

The more interesting an image is, the more attention it garners, the better for the brand. The screen of a smart

phone is never going to be very large, so the images must be composed carefully with the inclusion of text

that is short and to the point,

something catchy, clever or funny will always leave an impression and

attention spans are notoriously short in this fast paced world of wireless

communication.

Using hash-tags is another way to get photos in front of consumers when using the photo sharing application

for marketing a business.

Tagging photos and using keywords that are relevant and interesting will

draw even more followers to the business who is photo sharing.