gastcollege hva - hogeschool van amsterdam
DESCRIPTION
Gastcollege over hoe online marketing in de praktijk wordt toegepast. De besproken onderdelen zijn SEO, Adwords en websites maken in Wordpress.TRANSCRIPT
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Online marketing working environment
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About me@MirandaGahrmann
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Servicesby SEO Search
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Acquisitionnew customer
1. Website2. On-site SEO3. Adwords4. On- & off-site SEO
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1. Discuss workflow 2. Wish list3. Customer sends content4. Proposal templates5. Installation 6. Content at the website
Website creationWordPress
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1. Keyword analysis 2. Content optimisation3. Technical SEO aspects4. Add relevant pages
On-site SEOSEO workflow
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AdwordsSearch
1. Keyword analysis 2. Account structure3. Adwords Editor4. Exact vs Phrase5. Optimisation
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Off-site SEO
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Conflicts
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Guidelinesto prevent stress
1. No tight deadlines2. Be realistic3. Do work you like