gastcollege seo avans hogeschool breda eduard blacquiere
DESCRIPTION
Gastcollege over SEO (zoekmachine-optimalisatie) op de Avans Hogeschool in Breda, door specialist Eduard Blacquière (OrangeValley).TRANSCRIPT
![Page 1: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/1.jpg)
22-‐04-‐15 © ORANGEVALLEY 1
Eduard Blacquière
SEO gastcollege
Eduard Blacquiere [email protected]
@edwords
Hoe wordt je gevonden door je doelgroep?
![Page 2: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/2.jpg)
AGENDA
1. Zoekmachine markeQng anno nu
2. Doelgroepanalyse
3. Bezoekanalyse
4. Stappenplan
![Page 3: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/3.jpg)
22-‐04-‐15 © ORANGEVALLEY 3
Anno 2015
Zoekmachine markeQng
![Page 4: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/4.jpg)
22-‐04-‐15 © ORANGEVALLEY 4
Organische vindbaarheid
![Page 5: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/5.jpg)
22-‐04-‐15 © ORANGEVALLEY 5
Betaalde vindbaarheid
![Page 6: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/6.jpg)
22-‐04-‐15 © ORANGEVALLEY 6
Betaalde vindbaarheid
![Page 7: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/7.jpg)
22-‐04-‐15 © ORANGEVALLEY 7
Een paar trends
![Page 8: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/8.jpg)
22-‐04-‐15 © ORANGEVALLEY 8
① Steeds meer (ruimte voor) Ads
② Steeds minder (betrouwbare) SEO data
③ Steeds meer mobiel
④ Steeds meer personalisa3e
⑤ Steeds meer Google als (eind)bestemming
Zoekmachine markeQng trends
![Page 9: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/9.jpg)
22-‐04-‐15 © ORANGEVALLEY 9
1. Ads
steeds meer (ruimte)
![Page 10: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/10.jpg)
22-‐04-‐15 © ORANGEVALLEY 10
Steeds meer (ruimte) Ads
![Page 11: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/11.jpg)
22-‐04-‐15 © ORANGEVALLEY 11
Steeds meer (ruimte) Ads
![Page 12: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/12.jpg)
22-‐04-‐15 © ORANGEVALLEY 12
Steeds meer Ads
![Page 13: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/13.jpg)
22-‐04-‐15 © ORANGEVALLEY 13
ANWB
![Page 14: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/14.jpg)
22-‐04-‐15 © ORANGEVALLEY 14
ANWB
![Page 15: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/15.jpg)
22-‐04-‐15 © ORANGEVALLEY 15
ANWB
![Page 16: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/16.jpg)
22-‐04-‐15 © ORANGEVALLEY 16
2. SEO data
steeds minder (betrouwbaar)
![Page 17: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/17.jpg)
22-‐04-‐15 © ORANGEVALLEY 17
Afname inzicht SEO resultaat
![Page 18: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/18.jpg)
22-‐04-‐15 © ORANGEVALLEY 18
Minder GEEN zoekwoord data!
![Page 19: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/19.jpg)
22-‐04-‐15 © ORANGEVALLEY 19
Minder GEEN zoekwoord data!
![Page 20: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/20.jpg)
22-‐04-‐15 © ORANGEVALLEY 20
Minder GEEN zoekwoord data!
![Page 21: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/21.jpg)
22-‐04-‐15 © ORANGEVALLEY 21
3. Mobiel
steeds meer
![Page 22: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/22.jpg)
22-‐04-‐15 © ORANGEVALLEY 22
“COMPUTER”
![Page 23: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/23.jpg)
22-‐04-‐15 © ORANGEVALLEY 23 22-‐04-‐15 © ORANGEVALLEY 23
ZOEKGEDRAG vs. TIJD
![Page 24: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/24.jpg)
22-‐04-‐15 © ORANGEVALLEY 24 22-‐04-‐15 © ORANGEVALLEY 24
MOBILE UPDATE GOOGLE
![Page 25: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/25.jpg)
22-‐04-‐15 © ORANGEVALLEY 25 22-‐04-‐15 © ORANGEVALLEY 25
Paniek
![Page 26: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/26.jpg)
22-‐04-‐15 © ORANGEVALLEY 26 22-‐04-‐15 © ORANGEVALLEY 26
“MOBILEGEDDON”
![Page 27: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/27.jpg)
22-‐04-‐15 © ORANGEVALLEY 27 22-‐04-‐15 © ORANGEVALLEY 27
Paniek => Onzin
![Page 28: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/28.jpg)
22-‐04-‐15 © ORANGEVALLEY 28 22-‐04-‐15 © ORANGEVALLEY 28
Keep calm
![Page 29: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/29.jpg)
22-‐04-‐15 © ORANGEVALLEY 29 22-‐04-‐15 © ORANGEVALLEY 29
MOBILE UPDATE GOOGLE
![Page 30: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/30.jpg)
22-‐04-‐15 © ORANGEVALLEY 30 22-‐04-‐15 © ORANGEVALLEY 30
MOBILE-‐FRIENDLY?
![Page 31: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/31.jpg)
22-‐04-‐15 © ORANGEVALLEY 31 22-‐04-‐15 © ORANGEVALLEY 31
MOBILE-‐FRIENDLY
![Page 32: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/32.jpg)
22-‐04-‐15 © ORANGEVALLEY 32
ANWB
![Page 33: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/33.jpg)
22-‐04-‐15 © ORANGEVALLEY 33
ANWB
![Page 34: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/34.jpg)
22-‐04-‐15 © ORANGEVALLEY 34 22-‐04-‐15 © ORANGEVALLEY 34
ZOEKGEDRAG LOKAAL + ACTIE
![Page 35: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/35.jpg)
22-‐04-‐15 © ORANGEVALLEY 35 22-‐04-‐15 © ORANGEVALLEY 35
ZOEKGEDRAG + ACTIE
![Page 36: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/36.jpg)
22-‐04-‐15 © ORANGEVALLEY 36
betaalde vindbaarheid
![Page 37: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/37.jpg)
22-‐04-‐15 © ORANGEVALLEY 37
MOBIEL
1. Zoekopdrachten zijn korter. (minder woorden ingetypt)
MOBIEL ZOEKGEDRAG -‐ 2
![Page 38: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/38.jpg)
22-‐04-‐15 © ORANGEVALLEY 38
MOBIEL
2. Zoekopdrachten worden langer. En “menselijker” (voice search)
MOBIEL ZOEKGEDRAG -‐ 2
![Page 39: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/39.jpg)
22-‐04-‐15 © ORANGEVALLEY 39
VOICE SEARCH
![Page 40: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/40.jpg)
22-‐04-‐15 © ORANGEVALLEY 40
VOICE SEARCH
![Page 41: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/41.jpg)
22-‐04-‐15 © ORANGEVALLEY 41
VOICE SEARCH
![Page 42: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/42.jpg)
22-‐04-‐15 © ORANGEVALLEY 42
COMPLEET NIEUW ALGORITME
![Page 43: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/43.jpg)
22-‐04-‐15 © ORANGEVALLEY 43
Google ‘begrijpt’ steeds beter
![Page 44: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/44.jpg)
22-‐04-‐15 © ORANGEVALLEY 44
Google ‘begrijpt’ steeds beter
![Page 45: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/45.jpg)
22-‐04-‐15 © ORANGEVALLEY 45
Quiz: Raad het woord!
Prins Bernhard
Italië
Sportauto
Rood
Maranello
![Page 46: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/46.jpg)
22-‐04-‐15 © ORANGEVALLEY 46
Keywords
steeds minder belangrijk
![Page 47: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/47.jpg)
22-‐04-‐15 © ORANGEVALLEY 47
‘Concepten’
steeds belangrijker
![Page 48: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/48.jpg)
22-‐04-‐15 © ORANGEVALLEY 48
KEYWORDS: ⟹ [ hoe stofzuiger repareren ] ⟹ [ hoe repareer je een stofzuiger ] ⟹ [ hoe maak ik mijn stofzuiger ]
‘CONCEPT’: ⟹ Uitleg hoe een stofzuiger te repareren is
CONCEPT vs. KEYWORDS
![Page 49: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/49.jpg)
22-‐04-‐15 © ORANGEVALLEY 49
De ‘oude’ manier
![Page 50: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/50.jpg)
22-‐04-‐15 © ORANGEVALLEY 50
De ‘oude’ manier … werkt niet meer
![Page 51: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/51.jpg)
22-‐04-‐15 © ORANGEVALLEY 51
4. PersonalisaQe
steeds meer
![Page 52: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/52.jpg)
22-‐04-‐15 © ORANGEVALLEY 52
Betaalde personalisaQe
![Page 53: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/53.jpg)
22-‐04-‐15 © ORANGEVALLEY 53
Betaalde personalisaQe (2007)
![Page 54: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/54.jpg)
22-‐04-‐15 © ORANGEVALLEY 54
RemarkeQng
![Page 55: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/55.jpg)
22-‐04-‐15 © ORANGEVALLEY 55
Betaalde personalisaQe (2013)
![Page 56: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/56.jpg)
22-‐04-‐15 © ORANGEVALLEY 56
Organische personalisaQe
![Page 57: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/57.jpg)
22-‐04-‐15 © ORANGEVALLEY 57
Organische personalisaQe
![Page 58: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/58.jpg)
22-‐04-‐15 © ORANGEVALLEY 58
Organische personalisaQe
![Page 59: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/59.jpg)
22-‐04-‐15 © ORANGEVALLEY 59
Google account
![Page 60: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/60.jpg)
22-‐04-‐15 © ORANGEVALLEY 60
ANWB
![Page 61: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/61.jpg)
22-‐04-‐15 © ORANGEVALLEY 61
5. Google
als eindbestemming
![Page 62: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/62.jpg)
22-‐04-‐15 © ORANGEVALLEY 62
GOOGLE ZEGT.. (2004)
Larry Page (2004): “Most portals show their own content above content elsewhere on the web. We feel that’s a conflict of interest, analogous to taking money for search results. Google conscien?ously tries to stay away from that. We want to get you out of Google and to the right place as fast as possible. It’s a very different model.”
![Page 63: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/63.jpg)
22-‐04-‐15 © ORANGEVALLEY 63
GOOGLE DOET…
![Page 64: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/64.jpg)
22-‐04-‐15 © ORANGEVALLEY 64
CUT OUT THE MIDDLE MAN
![Page 65: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/65.jpg)
22-‐04-‐15 © ORANGEVALLEY 65
CUT OUT THE MIDDLE MAN
![Page 66: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/66.jpg)
22-‐04-‐15 © ORANGEVALLEY 66
CUT OUT THE MIDDLE MAN
![Page 67: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/67.jpg)
22-‐04-‐15 © ORANGEVALLEY 67
CUT OUT THE MIDDLE MAN
![Page 68: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/68.jpg)
22-‐04-‐15 © ORANGEVALLEY 68
“HUMMINGBIRD”
![Page 69: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/69.jpg)
22-‐04-‐15 © ORANGEVALLEY 69
ANTWOORDEN BINNEN GOOGLE
![Page 70: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/70.jpg)
22-‐04-‐15 © ORANGEVALLEY 70
ANTWOORDEN BINNEN GOOGLE
![Page 71: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/71.jpg)
22-‐04-‐15 © ORANGEVALLEY 71
ANTWOORDEN BINNEN GOOGLE
![Page 72: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/72.jpg)
22-‐04-‐15 © ORANGEVALLEY 72
ANWB
![Page 73: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/73.jpg)
AGENDA
1. Zoekmachine markeQng anno nu
2. Doelgroepanalyse
3. Bezoekanalyse
4. Stappenplan
![Page 74: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/74.jpg)
22-‐04-‐15 © ORANGEVALLEY 74
Bezoek & Doelgroep
Doelgroep
Bezoekers
Doelgroep
Bezoekers
![Page 75: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/75.jpg)
22-‐04-‐15 © ORANGEVALLEY 75
Keywords
gebruiken we allemaal wel
![Page 76: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/76.jpg)
22-‐04-‐15 © ORANGEVALLEY 76
ZOEKTERMEN
![Page 77: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/77.jpg)
22-‐04-‐15 © ORANGEVALLEY 77
Seizoensinvloeden
![Page 78: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/78.jpg)
22-‐04-‐15 © ORANGEVALLEY 78
Regionale interesse
![Page 79: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/79.jpg)
22-‐04-‐15 © ORANGEVALLEY 79
Invloed van offline
![Page 80: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/80.jpg)
22-‐04-‐15 © ORANGEVALLEY 80
Invloed van offline
![Page 81: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/81.jpg)
22-‐04-‐15 © ORANGEVALLEY 81
Welke woorden gebruik ik?
……………………. …………………….
![Page 82: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/82.jpg)
22-‐04-‐15 © ORANGEVALLEY 82
Te snel
gebruiken we de keyword tool
![Page 83: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/83.jpg)
22-‐04-‐15 © ORANGEVALLEY 83
KEYWORD PLANNER h{p://adwords.google.com/keywordplanner
![Page 84: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/84.jpg)
22-‐04-‐15 © ORANGEVALLEY 84
Beste tool
draag je elke dag bij je J
![Page 85: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/85.jpg)
22-‐04-‐15 © ORANGEVALLEY 85
De beste tool
![Page 86: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/86.jpg)
22-‐04-‐15 © ORANGEVALLEY 86
Maar…
denk je ook hier aan?
![Page 87: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/87.jpg)
22-‐04-‐15 © ORANGEVALLEY 87 22-‐04-‐15 © ORANGEVALLEY 87
Ø Doelgroep definiQe (persona’s)
Ø Marktonderzoek
Ø Call center medewerkers
Ø Collega’s, klanten en leveranciers
PRAKTIJK: TEKSTSCHRIJVEN VOOR ZOEKMACHINES > Andere bronnen
Bronnen binnen organisaQe
![Page 88: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/88.jpg)
22-‐04-‐15 © ORANGEVALLEY 88 22-‐04-‐15 © ORANGEVALLEY 88
Ø Familie en vrienden Ø Zoekresultaten in Google
Ø Fora, blogs & social media
Ø Websites van concurrenten
PRAKTIJK: TEKSTSCHRIJVEN VOOR ZOEKMACHINES > Andere bronnen
Bronnen buiten organisaQe
![Page 89: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/89.jpg)
22-‐04-‐15 © ORANGEVALLEY 89
Dan pas
de keyword tool gebruiken
![Page 90: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/90.jpg)
22-‐04-‐15 © ORANGEVALLEY 90
KEYWORD PLANNER h{p://adwords.google.com/keywordplanner
![Page 91: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/91.jpg)
22-‐04-‐15 © ORANGEVALLEY 91
Doelgroep
gaat veel verder dan keywords
![Page 92: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/92.jpg)
DOELGROEP DEFINITIE
![Page 93: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/93.jpg)
22-‐04-‐15 © ORANGEVALLEY 93
PERSONA’S
![Page 94: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/94.jpg)
22-‐04-‐15 © ORANGEVALLEY 94
PERSONA’S
![Page 95: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/95.jpg)
SUCCESFACTOR = DATA !!
![Page 96: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/96.jpg)
AGENDA
1. Zoekmachine markeQng anno nu
2. Doelgroepanalyse
3. Bezoekanalyse
4. Stappenplan
![Page 97: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/97.jpg)
22-‐04-‐15 © ORANGEVALLEY 97
METEN
![Page 98: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/98.jpg)
22-‐04-‐15 © ORANGEVALLEY 98
METEN -‐ ADWORDS
![Page 99: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/99.jpg)
22-‐04-‐15 © ORANGEVALLEY 99
METEN -‐ SEO
![Page 100: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/100.jpg)
22-‐04-‐15 © ORANGEVALLEY 100
BONUS TIPS
![Page 101: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/101.jpg)
22-‐04-‐15 © ORANGEVALLEY 101
1. Google Webmaster Tools
![Page 102: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/102.jpg)
22-‐04-‐15 © ORANGEVALLEY 102
2. Rapporteer over landingspagina’s
![Page 103: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/103.jpg)
22-‐04-‐15 © ORANGEVALLEY 103
① Google Webmaster Tools • Getallen worden afgerond, verhouding behoorlijk betrouwbaar • Ook beschikbaar in Google AnalyQcs & AdWords • Tot 90 365 dagen terug
② Rapporteer over landingspagina’s
• Grofweg: Homepage = branded zoektermen • Grofweg: SEO traffic – homepage traffic = non-‐brand SEO traffic • Combineer met Webmaster Tools + Ranking data
OPLOSSINGEN (NOT PROVIDED)
![Page 104: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/104.jpg)
22-‐04-‐15 © ORANGEVALLEY 104
METEN – ADWORDS + SEO
![Page 105: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/105.jpg)
22-‐04-‐15 © ORANGEVALLEY 105
Leuk hoor.
die keywords & getallen
![Page 106: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/106.jpg)
22-‐04-‐15 © ORANGEVALLEY 106
DOELGROEP BEREIKT?
![Page 107: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/107.jpg)
SUCCESFACTOR = DATA !!
![Page 108: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/108.jpg)
22-‐04-‐15 © ORANGEVALLEY 108
![Page 109: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/109.jpg)
22-‐04-‐15 © ORANGEVALLEY 109
FACEBOOK -‐ BASIC
![Page 110: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/110.jpg)
KWALITATIEF + KWANTITATIEF!
![Page 111: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/111.jpg)
AGENDA
1. Zoekmachine markeQng anno nu
2. Doelgroepanalyse
3. Bezoekanalyse
4. Stappenplan
![Page 112: Gastcollege SEO Avans Hogeschool Breda Eduard Blacquiere](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558a3802d8b42aa51d8b45b5/html5/thumbnails/112.jpg)
22-‐04-‐15 © ORANGEVALLEY 112 22-‐04-‐15 © ORANGEVALLEY 112
Ø Doelgroep definiQe (persona’s, segmenten, etc.) Ø Marktonderzoek (enquêtes, interviews, etc.) Ø Data verzamelen (kwanQtaQef + kwalitaQef!) Ø Gedrag doelgroepen analyseren (rapportages aanpassen) Ø Zoekmachine markeQng tacQek bijsturen
PRAKTIJK: TEKSTSCHRIJVEN VOOR ZOEKMACHINES > Andere bronnen
Stappenplan