What kind of media institution might distribute your media product and

why?

AS Media EvaluationLyric Magazine Molly Masters

What is a media institution?

Defined as:Businesses that produce, regulate and structure media products

“

”An example of a media institution is Bauer Media, who I have previously

featured on my blog as part of my research and planning.

Bauer Media is a multinational media company which operates in 16 countries worldwide and comprise 300 magazines, including ‘Q’ and

‘Kerrang!’

Which institution is best to distribute my media product?

Bauer Media Wenner Media IPC Mediao Comprises 300

magazines, as well as TV and radio stations

o Trades as H Bauer Publishing, and Bauer Consumer Media

o H Bauer Publishing includes women’s weekly magazines, TV listings

o Bauer Media Brands focus on a musical genre

o It’s a US based magazine company

o Owns music magazine ‘Rolling Stone’

o Started off by passion, and was ran heavily on volunteer labour before developing from Straight Arrow Publishers to Wenner Media

o Logo designed by poster artist Rick Griffin

o Operates websites for its magazines

o Owns a range of music magazines such as NME

o UK's leading magazine producer

o A Times Warner Companyo Umbrellas content of print,

online, mobile, tablets and events

o Engage actively with 26m UK adults

o Websites reach over 25 million users globally every month

o Three publishing divisions: IPC Connect, IPC Inspire (music magazines) and IPC Southbank

IPC MEDIA

I choose IPC Media as the kind of media institution I would like to distribute my media product ‘Lyric Magazine’.

Why?

It is a successful UK-operating publisher, and this is where I would like my magazine to be

sold

It has existing experience in music magazine publishing, with publications in similar

genre to ‘Lyric’

They have knowledge of how to target this audience of genre They already have methods of

expansion, such as highly popular websites

Front Cover Comparisons

Here are some examples of IPC Media’s music magazine covers.

IPC Media Front Covers – NME IPC Media’s front covers for NME music magazine are not that dissimilar to my own. The magazine cover on the right hand side shares a similar close up shot to my own as well as the same colour scheme, however, the one on the left is noticeably different in shot types, colour scheme and layout. This proves to me that the IPC Media share the same ‘values’ as well as having knowledge of how to market a music magazine in the same genre as my own.

Key Features: - bold title header of ‘NME’ - multiple images - clear colour schemes - bold colours and fonts

Front Cover Comparisons

Here is the front cover I have constructed for Lyric magazine.

My Front Cover – Lyric Magazine

It is similar to that of the IPC Media’s front

covers in the way that it includes a coherent colour

scheme throughout as well as bold fonts which stand out to

the readers and make it clearer to see.

It is dissimilar also in the way that it only uses one image which draws more

attention to Emmie herself, as opposed to a busy background taking the focus away from her.

It also has a colour scheme which is the same as that of the double page spread, creating a link and

familiarity between the two.

Contents Page Comparisons

Below is an example of an IPC Media magazine’s contents page.

IPC Media’s contents page contains the majority of its information in one column to the right of the main feature picture. Underneath this image there is slightly, larger information on a specific (presumably double page feature) on the Arctic Monkeys.

Contents Page Comparisons

Here is a copy of my contents page for Lyric magazine.

My Contents Page– Lyric Magazine

It is similar to that of the IPC Media’s

contents page in the way that it includes

multiple images (if not more to draw more

interest for the readers). Also, it uses a major image at the top

to draw the most interest to the double page spread feature.

It is dissimilar, though, in the way that it has a two

column structure to separate the

information and make it more clear to the

audience.

I can see a similarity between the NME contents page and my own

in that it uses the colours from the pictures to match a colour

scheme. For example, the red of the band member’s top on the

NME publication is reminiscent of how my colour scheme of blue

matches the blue of the light on the mix desk and the blue of

Emmie’s eyes.

Double Page Spread Comparisons

Here is an example of one of IPC Media’s double page spread features.

In some ways, this double page spread by Bauer Media’s NME magazine is not all that dissimilar to my own. For example, it includes a picture which has direct eye contact with the audience to connote confidence or challenge, as well as this image running onto the second page of the double spread in order for the two pages to be sufficiently linked.

However, the NME double page spread does not use a header on the first page to link the two pages.

Double Page Spread Comparisons

In comparison, here is my double page spread feature for Lyric magazine.

My Double Page Spread – Lyric Magazine My double

page spread

uses a title on the left

page to make a

connection to the right

page, which the

IPC Media’s double page

spread does not

do.

My double page spread encompasses

an image which runs

over onto the second page, drawing the reader’s eye

to the text, as is achieved in the IPC Media double page spread. In addition to

this, there is direct eye

contact used by both to

address the audience.