ethos pathos logos

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Ethos, Pathos, Logos The Rhetorical Triangle

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Page 1: Ethos pathos logos

Ethos, Pathos, Logos

The Rhetorical Triangle

Page 2: Ethos pathos logos

EthosCharacter or authority appeal

The speaker (or writer) is trustworthy, so you should listen to him or her.

Page 3: Ethos pathos logos

Elements of EthosThe background of the speaker/writer--profession, education, experience, reputation, expertise

Writing style--word choice, sentence complexity

The use of expert opinions--quotes, references

Page 4: Ethos pathos logos

Ethos in Internet memesWhat do you know about the creator of the meme?

Where was the meme posted?

Who is pictured in the meme?

Page 5: Ethos pathos logos

Pathosappeal to emotion

How does the argument make you feel?

Page 6: Ethos pathos logos

Elements of Pathos● Word choice● Examples/Anecdotes● Imagery● Music

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Logos

Appeal to logic

Does the appeal make sense? Is it logical?

Page 8: Ethos pathos logos

Elements of Logos● Facts/Statistics/Data● Examples● Logical progression of ideas

Page 9: Ethos pathos logos

Ethos, Pathos, Logos work together.They are effective only if the audience finds them persuasive.

If the speaker/writer can convince the audience that he or she is credible, then ethos is persuasive.

If the speaker/writer can incite emotion in the audience, then pathos is persuasive.

If the speaker/writer can convince the audience that the argument is logical (even if it is actually fallacious), then logos is persuasive.