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CORPORATE SOCIAL RESPONSIBILITY

Impact on Environment

Group 12 Section D

Arushi Joshi | 209

Gauri Chodankar | 215

Kirtana Gopikrishnan | 221

Mradul Sharma | 235Satya Prakash | 247

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Agenda

CSR: AN OVERVIEW

CSR IN INDIA

CSR: AN ASSESSMENT

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CSR: An Overview

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What is CSR ?

1920s-1970s

1980s 1990s21st

century

It is a process that meets the need of

various identified stakeholders who

are relevant to a firms operations

apart from the shareholders

The concept of CSR broadened to

encompass CSP, stakeholder-theory,

business ethics theory, and corporatecitizenship

To integrate social, environmental

and ethical concerns into

companys business process.

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Enlightenedself-interest

Socialinvestment

Transparency

and trust

Increased publicexpectations of

business

KEY DRIVERS

Long standing traditions of respect forfamily and social networks

High value placed onrelationships, social

stability

Diverse religions

and cultures

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Schools of Thought

The Trusteeship/Ethical Model

The StatistModel

TheStakeholder

Model

TheShareholderModel

M Friedman

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Relevance in Modern Times

Triple Bottom Line

Equity vs. sustainability vs. productivity

Socialcapital

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CSR in India

Case studies ITC ONGC

PEPSICO

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ITC

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Positive Impact

Local Community

- Self Sufficiency & Alleviation of poverty

Society

- Improves productivity of land resources

Environment

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Positive Impacts

Environment Reduction of 34 million tonnes of CO2

CDM project

Value ~ Rs.115 lacs per annum.

Hybrids as per soil type

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Apprehensions & Negatives

Eucalyptus is believed to require lots of water

Plantations put natural forests under risk

in case of poorly defined property rights

Effect on food production & Employment

Biodiversity & Wildlife

Equity: Widening the gap between the rich and the poor

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ONGC

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Water Crisis in India

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Project Saraswati

Result

Saraswati I near Jaisalmer town was drilled upto 500 meters and water reservoir located

PlanExploration of deep aquifers assumed to be left by mythical river Saraswati

MissionAims to solve the fresh water crisis in arid regions of country

InspirationInfluenced by Libyan project called Great Manmade River by an oil company to turn desert into

green habitat

Joint InitiativeONGC in collaboration with government agency Water and Power Consultancy Services

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Saraswati-I (Jaisalmer)

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Positive Impact

Prosperous local community

Growing social capital

Environment protection

Sustainable development

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Apprehensions & Negatives

Ground water scarcity

Ecological imbalance

Deterioration of quality of

water

Water - Public property

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PEPSICO

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PepsiCo in News

2006 Performance with purpose model adopted

Exploitation of water resources

Non recyclable toxic plastic waste generation

Pesticide content in beverages

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PepsiCo: Zero Waste Management

PepsiCo joined hands with Exnora for Solid WasteManagement Initiatives

Clean environment to more than 450000 in

Tamil Nadu, Andhra Pradesh & Haryana

Accolades:Golden Peacock

Award forInnovation in

2006

Recognized asa model

project byUNICEF in

2007

BSE NASSCOMSocial andCorporate

GovernanceAward 2008

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Positive Impact

PET (Poly Terephthalate) Bottle Recycling

Multilayer Film Lamination Wrappers

Recycling

Reduction ofwaste fallingunder landfill

Product innovation MicroenterprisesWaste towealth

Women SHGs

Socially deprived & physically challengedSocial inclusion

Corporate-NGO-Government relationship

Threedimension

relationship

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CSR in Policy

The Companies Bill 2011 proposes that

Every Company having

(a) A net worth of Rs.500 crore or more, or turnover of Rs.1000 crore

or more

(b) a net profit of Rs.5 crore or more during a year

mandatorily has to ensure that every year at least 2% of its

average net profits during the three immediately preceding

financial years shall be spent on CSR activities

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CRITIQUE

Greenwashing: environmentally conscientious actswith a greater, underlying purpose of profit increase

The concept is impossibly vague

CSR is not socially responsible its an operatingtax

CSR takes support of nonprofits out of the realm ofgood business and into the anti-business

Companies have a fiduciary responsibility tostockholders

Misused as a means of political influence

Focus on showcasing the CSR activities rather mainwork

-Cause Marketing :Link purchase of a product to charity (ITC)

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The Way Forward

Policy level changes Unambiguous scope and definition of CSR

Link different CSR programs for synergy

Collective action in sharing resources, knowledge and skills

Emphasize environmental sustainability in CSR activity

at the policy level

Promote equity in development of various regions

instead of clustered approach of development Collaboration among the various stakeholders involved

in CSR

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THE WHITE

TIGER

DYING

RIVERS :WILL

CHENNAIEVER GETBACK ITS

GLORYTHE COIRINDUSTRY

OFKERALA

EVERYBOD

Y LOVES AGOODDROUGHT

THE STORYOF THE

GOLDENFIBER

REVIVINGA RIVER

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BIOFUELS:QUEST

FOR ASUSTAINABLE

MODEL

SOCIALCAPITAL

ANDCOLLECTIVE ACTION

GENETICALLY

MODIFIEDCROPS

NATIONAL

RURALEMPLOYME

NTGUARANTE

E ACTCORPORAT

ESOCIAL

RESPONSIBILITY

MUMBAIFLOODS

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THANK YOU