CORPORATE SOCIAL

RESPONSIBILITYIN JAPAN

CORPORATE SOCIAL RESPONSIBLILITY:“the way an organization addresses economic, environmental,

and social issues, while fulfilling its obligations to stakeholders.”

-United Nations Industrial Development Organization

“SHUCHU KIYAKU”

“SHONINDO”

MEIJI ERA

17th Century

18th century 19th

century

Present

Set of guiding principles on

conducting proper trade—expressing that it should not

only be carried out for one’s individual benefit but also for

the benefit of others

Merchant code of conduct

expresses that work needs to be disciplined,

honest and efficient in

serving society.

Modernization WesternizationUrbanization

CSR manifests itself in many

ways and across various

industries

BRIEF OVERVIEW OF EVOLUTION OF CSR IN JAPAN

ECONOMIC GROWTH

Pollution and irresponsible

business practices led to

widespread public distrust

MODERN CSR

HISTORICAL AND CULUTURAL INFLUENCES ON CSR IN JAPAN

COLLECTIVISM

CONFUCIANISM

GENDER ROLES

MASCULINITY

CURRENT CSR EFFORTS IN JAPAN

CURRENT CSR EFFORTS: ENVIRONMENTAL SUSTAINABILITY

LEGISLATION NIPPON STEEL TOYOTAJAPANESE

GOVERNMENTINDUSTRIAL

STEELAUTOMOTIV

EFollowing the devastation of 3/11 Prime Minister Abe

encouraged regulators to develop legislation that requires firms to report on emissions, building plans, and waste management

Through its Environmental Management

Committee, Nippon combats global

warming through decreased CO2

emissions, improved methods of waste

disposal and energy conservation

Consistently ranked as a top green global brand, sustainability is at the heart of the Toyota.

With innovative electric and fuel cell

technologies, Toyota has reduced CO2 emissions

by 43 million tons.

SUSTAINABILITY AND ECO-EFFICIENCY

GLOBAL ISSUES AND BUSINESS AID IN CRISIS

KIKKOMANFOOD COMPANY

TEPCOELECTRIC UTILITY

Kikkoman, through its Kikkoman Kares program active, is in food banks in Japan

and other parts of the globe. In 2014 Kikkoman donated 50 million yen in

product, had it been sold.

Owner of Daiichi Plant, played an active role in mitigation strategies surrounding the

meltdown. This included developing full scale cleanup plans and donating equipment to aid in the decommission process with the least hazard

to workers.

COMMUNITY RELATIONS AND EDUCATION

MEXTJAPANESE GOVERNMENT

2nd

In 2014 alone Ministry Of Education Culture Sports Science And

Technology (MEXT) invested over

14 billion yen into educational practices

2014 PEARSON STUDYRANK OF JAPAN

In a global study that compared nations on

cognitive skill and educational

attainment, Japan ranked as second most

educated society in the world

SONY

In a global effort to combat illiteracy, Sony

partnered with the South Africa Mobile Library Project and helped

provide children and teachers in Africa donate

over 125,000 books to the mobile library

CONGLOMERATE

THE WAY AHEAD: AREAS OF OPPORTUNITY FOR CSR IN JAPAN

KAROSHI

LABOR STANDARDS AND WORKING CONDITIONS

KAROJISATSU

ABOLISH ZEROACCIDENT GOAL

0Japan’s zero accident goal

is counterproductive because it

encourages workers to place the firm’s reputation

above their own needs which results in underreporting.

IMPROVE WORKING CONDITONS FOR VALUED STAKEHOLDER: THE EMPLOYEE

WORK-LIFE BALANCELong and often

uncompensated hours is impacting birth rates,

young worker mobility and loyalty. Japanese firms

would benefit from greater life/work balance

STOP WHALING TO IMPROVE GLOBAL REPUTATION

¥782

AVERAGE ANNUALSUBSIDIES IN MILLIONS

Because whaling research is very expensive and the revenues from the sales of meat do not cover the associated costs, it is a

highly subsidized industry

85%

1986

DO NOT OR RARELYEAT WHALE MEAT

In a 2014 Asahi Shimbun poll of 3,526 eligible

Japanese voters, 85% responded that they do

consume whale meat at all or do very rarely

YEAR OF IWCWHALING BAN

Japan is operating under a legal loophole, which

allows for lethal research and then sells the meat on

the commercial market

STOP WHALING TO IMPROVE GLOBAL REPUTATION

WHALE WATCHING

Because it is recognized that the Japanese have traditionally

regarded the whale with reverence and appreciation, whale watching would be a

sustainable and financially sound opportunity for the Japanese to

utilize and protect its whale population while still upholding

its global reputation.

SUSTATINABLE BILLION DOLLAR INDUSTRY

ADDRESS GENDER EQUALITY BY INCREASING WOMEN IN WORKPLACE

MASCULINITYGEERT HOFSTED MODEL

UMEYO FUYASEYO

With a score of 95/100,Japan is one of the most masculine societies in

the world.

JAPANESE SAYINGProduce more babies and

increase population

ADDRESS GENDER EQUALITY BY INCREASING WOMEN IN WORKPLACE

MITSUBISHIAUTOMOTIVE

“Respecting people- Increasing The Joy of Work’

MC has over 200 locations and 600 MC group companies

consisting of different nationalities and genders.

MITSUBISHI HEAVY INDUSTRIESEGINEERING, ELECTIRICAL, AND ELECTRONICS

In a 2014 JapanToday news release Mitsubishi Heavy

Industries announced its target to increase of the companies

female managers threefold from its current level by 2020.

INCREASING WOMEN IN WORKPLACE

“ABENOMICS”

• BETTER CHILD CARE PRIVISIONS• LESS INTENSE CORPORATE

CULTURES• WOMEN INVOLVEMENT IN HIGH

COROPOATE POSITIONS

GROWTH STRATEGY

UNIDO CULTURE

REPUTATION

ECO-EFFICIENCY

EQUAL OPPORITUNITY

GOODGOVERNANCE

COMMUNITYRELATIONS

SUMMARY OF FINDINGS

LABOR STANDARDS

NOW WE WOULD LIKE TO OPEN THE FLOOR TO QUESTIONS

Q A&

THANK YOU FOR LISTENING

ARIGATO