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y o u r c o m p a ny & c o r p o ra t e s o c i a l r e s p o n s i b i l i t y

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More closely aligning a brand with a good cause, creatingone, or making change as it relates to sustainabledevelopment is a higher priority today.

The thinking goes: Doing good is good for business. But witheveryone joining the fray, how can brands differentiate andbest create awareness for their eco- and social-cause efforts?Bottom line:

What works? What doesn't?

(strategy magazine)

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But what we learned from past mistakes is to take the time to

do it right the first time, and make sure it's embedded withinthe business.

VP communications, Loblaw

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The brand that have the most positive influence on peoples lives

Making it easier for people to reach their purpose

Technology & telecom. means nothing if it doesnt makes peoples lives easier

Our Aim

Our role

Our Belief

Help people realize the infinite possibilities that the future of communications hold

Our Vision

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The brand that have the most positive influence on peoples lives

Our Aim

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Think Home Depot, which has introduced an Eco Optionslabel to help customers identify 2,500 environmentally friendlyproducts, from front-load 4 washing machines, natural insect

repellents and cellulose insulation to programmablethermostats, compact fluorescent light bulbs and certifiedwood. Ron Jarvis, the retailers vice president of environmentalinnovation, describes Eco Options as a further testament toHome Depots commitment to sustainability and to helping itscustomers choose ways to have less of an impact on theenvironmentin a recent DMN Newswirearticle.

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What does it all mean?

LeadershipActive

Relevance

Transparency

Effect

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Passive Active

Relevant +

Relevant -

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Passive Active

Relevant +

Relevant -

Al barakah

Bil shabab

Zein

Ramadan

CITC Abdul latif

Jameel

your

company

your

company

education

broadcast

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Passive Active

Relevant +

Relevant -

Immediate

Intermediate

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Where do we go from here?1. Immediate: create awareness on our current CSR

2. Intermediate: play a bigger role in CSR

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1.i m m e d i a t e

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We already have our CSR activities that we need to

bring to peoples awareness

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First problem:

We are facing cynical audience

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: :( :

:

)

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2. intermediate

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)

))274)

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( : (

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The idea:What if your company can lead society into serving itself. A campaign

where people can all come together to do good for society in waysthey have done before and ways they never thought of before.