Corporate Social Responsibility

Charity or Strategy?

Presented byWayne Dunn

President & Founder, CSR Training InstituteFormer Prof. of Practice in CSR (McGill University)

wayne@csrtraininginstitute.com

CSR Strategy & Implementation PanelCanadian Business Council of Dubai

Swiss Business Council of DubaiOct 24

Dubai, UAE

Who/What is

• Canadian based with global delivery (focus on Gulf Region and Africa)

• Global faculty team of 45+ professionals and experts

• Trained hundreds of executives, leaders and practitioners in CSR Strategy and Practice

• Focus on CSR strategy, Value Creation and Impact

• Public programs and customized corporate and organizational programs

• Consulting and strategic assignments• Partnership with Canadian University of

Dubai• Upcoming programs in Dubai and

globally• Newsletter & Updates

http://bit.ly/CSR-SignUp

Wayne Dunn• Founder & President of CSR Training Institute• Master of Science in Management, Stanford Business

School• Former Professor of Practice in CSR, McGill University• Chairman of Ta’atheer 2016, MENA CSR & Social

Impact Summit• 25+ years of practical CSR experience (40+ countries,

every continent, public and private sector• 10+ years of CSR training• Extensive writings on CSR• Frequent speaker at events worldwide• Numerous awards (1st private sector winner of World

Bank Development Innovation Award, Stanford Case Study, etc.)

• Advisor to corporations, governments, NGOs and international organizations

• Consulted across industries, geographies and sectors on CSR, sustainability, strategy and operations

• CSR Awards Jury duty throughout MENA & Africa

Overview

• CSR & Value• Some quick examples• SDGs – framework for

aligning environmental stewardship, societal and business value

• Simple analysis framework

Social value imperativeapplies across industry, sector & geography

Responding to society’s expectations

Framework

Plan

?Results?

System

CSR as CharityZero Sum CSR• Charitable &

philanthropic approach

• Inconsistent connection to business value

BusinessValue

Creation

CSR ActivitiesSocial Value

EnvironmentalShareholder

Value

CSR = Value for shareholders and society

CSR is more than charity and philanthropyIt is NOT simply about business giving to societyCorporate Social Responsibility is about creating business value AND social value. About aligning and balancing shareholder, societal and environmental interests.Effective CSR balances the interests of shareholders, society and the planet, making stronger and more sustainable

The CSR Value Case

• Value to business is mandatory• Plus value to society and/or

value to environment

• No exceptions

• Every CSR Project should have a value-case analysis• Value to the business• Value to society• Value to environment

Social/Env. Value• Carbon impact/climate

change• Model new environmental

living technologies and systems

• Socially engaging and environmentally benign living

• Environmentally efficient economic growth

Business Value• Unique market

positioning• Appeals to growing

market segment• Optimization of

operating, environment and capital costs

Program & Social/Env Value• Financial literacy/household

economics (household economic sustainability)

• Advocating for people with disabilities (Inclusive society)

• Volunteer programs & philanthropic support (environment, community, etc.)

Business Value• Informed customers

make better choices & more satisfied customers

• Segment positioning• Brand value and

recognition• Employee engagement

Program & Social/Env Value• Green Energy (climate change,

renewable energy)• Community engagement

(Charities, health, education)• Industry leadership (Greening,

Sustainability Report, other sports – UEFA, etc.)

• Player engagement (PK Subban, $10mm to Hospital)

Business Value• Reduced energy

costs• Community

engagement drives ticket sales

• Brand/team loyalty

Program & Social/Env Value• Ethical Sourcing (local economic

development, gender, education)• Responsible Growing

(environmentally responsible agriculture, etc.)

• Employee training, medical, etc. (health families, healthy societies)

• Volunteer programs & philanthropic support (environment, community, etc.)

Business Value• Market positioning• Brand value and

recognition• Employee

recruitment and retention

Sustainable Development GoalsA framework for aligning social value & shareholder value

SDGs & CSR

Global development framework• Education• Health• Poverty alleviation• Gender • Environment• Partnerships• Equity & justice

Social value investments of business • Education• Health• Poverty alleviation• Gender • Environment• Partnerships• Equity & justice

Analyzing/Reporting on SDG impact

Activity 1 Activity 2 Activity 3 Activity 4

1. Poverty

2. Hunger

3. Health &Wellbeing

4. Education

5. Gender

6. WaterSanitation

7. Affordable, clean Energy

8. Economic growth

9. Industry, innovation, infrastructure

• Simple matrix analysis• Will help understand alignment &

synergy• Align and optimize societal and

business value• Effective internal and external

communications• Framework for public private

partnerships

Summary

• CSR & Value• Some quick examples• SDGs – framework for

aligning environmental stewardship, societal and business value

• Simple analysis framework

1 + 1 = 3

info@csrtraininginstitute.com for more information

Wayne DunnPresident & Founder, CSR Training InstituteFormer Professor of Practice in CSR, McGill Universitywayne@csrtraininginstitute.comwww.csrtraininginstitute.comWhatsApp +1.250.701.6088

Thank you for listeningQuestions & Follow-up