csr 22 oct final
TRANSCRIPT
8/3/2019 Csr 22 Oct Final
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CORPORATE SOCIAL RESPONSIBILITY
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CSR IN EUROPE: OVERVIEW
The European Commission's definition of CSR is:
"A concept whereby companies integrate social andenvironmental concerns in their business operations andin their interaction with their stakeholders on a voluntary basis."
Corporate Social Responsibility is part of the Europe 2020strategy for smart, sustainable and inclusive growth.
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CSR IN EUROPE: BASIC PHILOSOPHY
ACCORDING TO A RESOLUTION PASSED BY EU IN 2010-
“ for Ordinary people throughout the
world, the expansion in internationaltrade is justified only if it contributes toeconomic development, to job creation
and to improved living standards.”
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CSR IN EUROPE: KEY IMPLICATIONS
● Companies would be required to publish CSR balance sheets intwo or three year intervals in order to reinforce transparency andreporting and encourage visible and credible CSR practices;
● Companies would be required to conduct due diligence in order to identify and prevent "violations of human and environmentalrights, corruption or tax evasion, including in their subsidiariesand supply chains";
● Companies would be required to commit to "free, open andinformed prior consultation" with local and independentstakeholders prior to commencing a project that impacts a localcommunity.
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CSR IN USA: OVERVIEW
US companies are not as heavily regulated as
those in other developed nations, and corporateresponsibility is not addressed as a regulatorycompliance issue but rather from a social and
moral choice perspective.
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CSR IN USA: OVERVIEW
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CSR IN USA: KEY ACTIVITIES
Noncompulsory corporate responsibility practices,
corporate activities encompassing corporate responsibilityin the US go beyond environmental, legal and workplaceissues to ones that best enhance a company’s externalreputation.
Philanthropy and employee engagement – akaemployee volunteerism – are key areas of a company’scorporate responsibility platform.
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CSR IN USA: KEY ACTIVITIES
For some companies corporate responsibility is defined
as philanthropic giving, while others include businessactivities ranging from raw material sourcing toemployment practices.
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CSR IN USA: CASE STUDIES
GE- GENERAL ELECTRIC
GE’s Health care and education initiative in Africa
The five-year, $20 million GE Africa project was launched in October 2004 to bringimproved healthcare provision and infrastructure to hospitals and clinics in Africa
Four GE businesses - GE Healthcare, GE Energy, GE Infrastructure and GEConsumer & Industrial - are donating healthcare and power generation equipment,water filtration systems, appliances and lighting to African clinics and hospitals.
In addition to the product donations and training, GE has engaged their AfricanAmerican Forum (AAF), a GE affinity network, to establish on-going relationshipsat the community level. Each site, once launched, is “adopted” by a GE business-based AAF chapter, which engages senior managers on site visits, initiates
benchmarking studies and tracks community health progress.
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CSR IN USA: CASE STUDIES
FUJI FILMS
FUJI RECYCLES ITS OWN CAMERAS
FUJI manufactures quick SNAP cameras.
These one time use cameras are sold worldwide and used cameras are collected formEurope, USA & Japan
The new Quick SNAP cameras are then made from a re cycling plant and almost the
entire amount collected is re- used in an advance recycling machine
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CSR IN USA: CASE STUDIES
FUJI FILMS
OTHER INITIATIVES AT FUJI
Enhancing quality of life for esophageal cancer patients in Kenya Providing digital cameras to organizations selected by company employees Giving support to the victims of domestic violence Donating to the “Plant a Billion Trees” Project Selling digital camera sets to raise breast cancer awareness Donating to the V Foundation Fund
Contributing to the Kibera Slum Photo Project in Nairobi, Kenya Offering free-of-charge printing service to KVC Behavioral Health Care, Inc. Participating in Lowell General Hospital’s Team Walk for Cancer Care Participating in Dartmouth Medical School’s The Prouty Race
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CSR IN JAPAN : OVERVIEW
Corporate social responsibility, CSR is
currently a fashion inJapanese business society.
Even though the CSR performanceof Japanese firms is
exceptional, compared to other Asiancountries ,
but it still has not met theexpectations of some scholars.
The CSR achievement of
Japanese firms has been limited tocertain areas such as
environmental responsibility andwork environment.
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Japanese paid attention to the exceptionalCSR performance across certain dimensions:
product quality, customer service & concernfor employee welfare
CSR IN JAPAN : basic philosophy
● An instrumental view
● Very little pressure from the local groups or society at large
● Harmonious government- industry relations ,. Hencevery little government intervention
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Japanese paid attention to the exceptionalCSR performance across certain dimensions:
product quality, customer service & concernfor employee welfare
CSR IN JAPAN : KEY TRENDS
● During the 1990s, much of the world was enticed with
Japanese innovative management practices such as Just inTime, Quality Circle, and Total Quality Management
● Participation of employees, life time employment, goodworking conditions and extensive benefit programs of
Japanese firms resulted in strong loyalty and high morale of employees
● Japanese firms had a strong reputation for their occupational safety and health, in extremely low worker injury and illness rates
CS
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Toyota : Seeking Harmony betweenPeople, Society and the Global
Environment, and SustainableDevelopment of Society throughManufacturing
CSR IN JAPAN : case 1
CSR IN JAPAN 2
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Sony first issued an environmental reportin 1994. in 2003, it enhanced its scope to
make it a full – fledged CSR report
CSR IN JAPAN : case 2
Sony’s CSR 6 include:
● corporate governance● product responsibility● employee● social contribution● environment & innovation
CSR IN ASIA
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CSR IN ASIA
CSR IN ASIA OVERVIEW
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CSR IN ASIA: OVERVIEWPRACTICES IN SOUTH EAST ASIA
● Strict labor laws, lax implementation, inadequate
observance
● CSR and serious problems such as HIV/AIDS
● Compliance with international standards in the
face of international competition
CSR IN ASIA OVERVIEW
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CSR IN ASIA: OVERVIEWPRACTICES IN KOREA
● Gender issues are promoted through hiring more women.Companies tend to align gender issue with low birth rate issue.Companies do not recognize that gender issues are part of a labor
shortage or woman’s right.
● Growing interest in work-life balance is found but relevant policyand systems are not prepared.
● Companies value dialogue with stakeholders as part of company’s
risk management But cannot quantify their efforts
● Companies view links in the supply chain as partners and try tostrike a win win situation
● Korean companies view corporate social responsibility (CSR) from
either a corporate philosophy perspective or from a businessstrategy perspective
CSR IN ASIA OVERVIEW
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CSR IN ASIA: OVERVIEWPRACTICES IN SINGAPORE
● Awareness levels are high (69%)● The following are most often quoted as benefits of CSR by executives in
singapore :improved customer loyalty (57%),improved organizational culture (53%), and attracting and retaining employees (35%)improved image and reputation (11%)
● CSR activities broadly include philanthropic activities such as“employee volunteerism,” “corporate donations,” and other charitableactivities”
● CSR decisions are usually centralised
● There is no benchmark for these corporations to evaluate their CSR
CSR IN ASIA OVERVIEW
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CSR PHILOSOPHY IN CHINA
CSR IN ASIA: OVERVIEW
Corporate social responsibility (CSR) is receiving more attentionin China, although it still plays only a marginal role for the
majority of Chinese companies, particularly private ones. Largestate-owned companies and companies that invest in China are
expected to increase their social involvement.
CSR receives little media coverage.After the Sichuan earthquake in the spring of 2008, however,
it was obvious that the efforts of domestic and foreigncompanies were recognized and appreciated.
CSR IN ASIA OVERVIEW
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KEY TRENDS IN CHINA
CSR IN ASIA: OVERVIEW
● The Chinese authorities viewed CSR as a means for foreigncompanies to pull ahead of their Chinese competitors
● But now, Chinese are focusing on economic incentives and thepositive effects of CSR on areas of social concern
● Both international organizations and intermediaries play a prominent
role in encouraging CSR
● Areas of activity are : poverty, health , education, disaster relief,political involvement, cultural engagement
● Method : philanthropy
CSR IN ASIA OVERVIEW
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CASE STUDY 1 : ST ENGINEERING,SINGAPORE
practices include health and safety, care for the environment,corporate governance and transparency, education, andsupport for the arts and sports
CSR IN ASIA: OVERVIEW
Areas Policy Objectives
Environment Ensure full compliance with all regulatory and environmental requirements.
Achieve OHSAS 18001 and ISO 14001 certification / accreditation in all of itsoperating companies.
Use energy, water and other resources efficiently.
Total Defence Fully support Singapore's National Service and National Defence initiatives.
Support and actively participate in Singapore's Ministry of Defence (MINDEF)activities (e.g. PRIDE Day, Exhibitions, Open Houses, etc.).
Support and participate in all National Programmes (e.g. the National DayParade, Quality & Productivity Programs, Business Excellence initiatives).
CSR IN ASIA FAILURES
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THE CHINA MILK AND TOYSCANDAL
CSR IN ASIA: FAILURES
● Four babies died & 60,000 sickened after they were fed the powder, made by theonce-prestigious Sanlu Group in 2008
● Officials in Shijiazhuang, where Sanlu is based, had covered up the extent of theproblem for more than a month while China was hosting the Olympic Games.In fact,local media had known that problems were being reported by parents of babiesacross China who had been fed Sanlu formula. However, the reporters were unableto publish their findings because of strict media controls imposed by the government
during the games.
● The milk, which had been laced with the industrial chemical melamine, used inplastics and glue, gave children kidney stones.
CSR IN ASIA FAILURES
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THE CHINA MILK AND TOYSCANDAL
CSR IN ASIA: FAILURES
● In 2004, the China Dairy Product Quality Inspection Report found that adulterationwas very widespread and found urea, soap powder and starch being added to milk.
It also found high levels of antibiotic residues in milk.
● Who is responsible? Milk processors such as Sanlu were in the spotlight for spiking the milk? Milk farmers? Government ? Regulatory bodies? Media?
CSR comparisons :
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CSR comparisons :Regional Characteristics
“THE British brand of corporate responsibility is seen as the gold standard”. But
according to Simon Zadek of AccountAbility, a think-tank that has been part of thecluster, this is also a repeat of a familiar British business story: superb innovation,poor implementation.
By contrast, when American firms get serious about CSR—Wal-Mart on
sustainability, for example—the execution is generally impressive
The Japanese, for their part, see the roots of CSR in the traditions of Japanesebusiness, such as shobaido (the way of doing business) and shonindo (the way of the merchant), and Japanese firms pay a lot of attention to the environment and torelations with local communities
International practices in CSR :
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International practices in CSR :Significant trends
●One-size-fits-all approach to corporateresponsibility may not work.
●What is right for Europe may not beappropriate for India.
●Communities and media have been
involved in an unprecedented manner
International practices in CSR :
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International practices in CSR :Significant trends
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Revisiting the pyramid
CSR comparisons :
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CSR comparisons :developed vs. developing nations
CSR tends to be less formalised or institutionalized in terms of the CSR
benchmarks commonly used in developed countries, i.e. CSR codes, standards,management systems and reports.
Where formal CSR is practiced, this is usually by large, high profilenational and multinational companies
Formal CSR codes, standards, and guidelines that are most applicable to
developing countries tend to be issue specific (e.g. fair trade, supply chain,
HIV/AIDS) or sector-led (e.g. agriculture, textiles, mining)
CSR comparisons :
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CSR comparisons :developed vs. developing nations
In developing countries, CSR is most commonly associated with philanthropy
or charity.
Many of the CSR issues in developing countries present themselves as
dilemmas or trade-offs, for example, development versus environment, job
creation versus higher labour standards, strategic philanthropy versus politicalgovernance
The spirit and practise of CSR is often strongly resonant withtraditionalcommunitarian values and religious concepts in developing countries,for example, African humanism (ubuntu) in South Africa and harmonious society(xiaokang) in China
CSR LESSONS :
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CSR LESSONS :
● THE CRISIS IS NOT ALWAYS NOT INTENDED ANDTHERE'S THE RISK
● THIS IS A WHOLE NEW LEVEL OF COMMUNITY PROTEST
● YOU CANNOT SILENCE THE SOCIAL MEDIA
● THE WHOLE SUPPLY CHAIN IS AFFECTED
THE BRAND OF THE ‘ NATION’ INVOLVED IS AFFFECTED