corporate social responsibility

Present by:

Plan•CSR: Definition•Stakeholder:•Which are the main pillars of the Corporate

social responsibility?•What is socially responsible investment?•CSR source of value creation

What is Corporate Social Responsibility?

CommunityInvestment

TripleBottom

Line

Sustainability

BusinessEthics

CorporateCitizenshi

p

EnvironmentalResponsibility

Definition:

•The corporate social responsibility ( CSR) is about’’ how companies manage the business processes to produce an overall positive impact on society.’’

•This first definition of CSR means that Business has an obligation to society which extends beyond economic and legal duties

•It is the extent to which an organization acts to correct the negative effects and to maximize the positive effects associated with its production processes

Stakeholder:

•A stakeholder is every internal or external actor to a company and concerned by its smooth running from the point of view of the corporate social responsibility.

•Intern Stakholders : Employees, shareholders….

•Extern stakholders: Supliers, customers,banks,insurance companies,environment,NGOs, socity…..

Which are the main pillars of the social responsibility of companies?

What is socially responsible investment (SRI)?

SRI is a financing process that considers the social, environmental and ethical consequences of investments and loans, both positive and negative.

Primary functions and aims of SRI1. Traditional ‘ethical’ investment (religious roots) driven essentially by ethics, regardless of financial risks and returns.2. SRI motivated by desire to maximise shareholder value by addressing misbehaviour of corporate managers.3. SRI to address market failures, where there is no or incomplete state regulation or social sanctions.

•How can a CSR process create a value?

CSR source of value creationThe CSR as management tool helps companies

in:

•Differ in a saturated market,• Increase the level of recruitment of the

employees, Develop the number of customers and the brand loyalty,

•Facilitate good relations with communities, •Reduce the costs, the risks, • to Attract the investors, Create some value for the shareholder.

CSR, Governance, and value creationAny link?

Shareholder value Value

partnership

To sum up:

• The approach RSE can allow to implement(operate), among others, new regulations and a better governance of company, than the company is big, average or small, in the developed said countries, as in developing countries. His(her,its) advantage will live(lie) in the institution of better one " contextualisation " of the economic activities of companies, a better structuralization of the relations with the stakeholders, and in theory a better governance of company. Every company adapts this step(initiative) at its pace and according to its culture