Kevin Bates, WooThemes
Facebook Power Boosting March 2015 Webinar
@ThueLMadsen #KISSwebinar
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Today’s Presenter
Kevin Bates - WooThemes - @KevinB
Kevin Bates is the Technical Marketer at WooThemes. Since working at ClickTracks he’s been focused on building data driven marketing funnels that maximize the ROI of campaigns.
Thue Madsen - KISSmetrics - @ThueLMadsen
Thue is the KISSmetrics Webinar Wizard and Marketing Ops Specialist. Whenever Thue is not trying to automate everything around him, you can find him fishing and hiking in the Sierras.
@KevinB #KISSwebinar
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What To Expect
“Preeminence means being seen in your market as the most trusted advisor for life. You are there to make a profound and sustaining difference in their lives and you are there for them, whether they monetarily reward you or not.” — Jay Abraham
Why Boost Your Posts?
WATCH WEBINAR RECORDING NOW
Organic Reach Keeps Dropping Source: Ogilvy
0%
3%
6%
9%
12%
2013 2014 2015
Organic Reach
What Is Power Boosting?
The Power Editor
Regular Boosts
1. Limited Targeting 2. Limited Metrics
Power Boosts
1. Advanced Targeting 2. Detailed Metrics 3. Conversion Pixels
The Exact Process I Follow To Power Boost
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1 Part One: Targeting
2 Part Two: Campaign
3 Part Three: Measurement
You’re Going To Learn…
Targeting The Perfect Audience
For Your Content
1
1 Interest Targeting
2 Custom Audiences
3 Lookalike Audiences
Audience Types
Relationship Targeting Moving people through the funnel with the right content types.
Audience Types Content Types
KnowLook-a-Like Audience
Interest TargetingBlog Posts
Like Website Custom Audiences Opt-In Pages
Trust Email List Product Offers
Targeting
Interest Targeting What are your prospects interested in?
Targeting
Website Custom Audiences Create target audiences for your content based on behavior.
Targeting
Website Custom Audiences Use URL matching to create target audiences.
Targeting
Blog Categories URL Custom Audience
Food & Drink /food-and-drink/ Foodies
Politics /politics/ Politics
Real Estate /real-estate/ Real Estate
Custom Audiences Create target audiences for your content based on behavior.
Targeting
Lookalike Audiences Create target audiences for your content based on…
Targeting
Lookalike Audiences Create target audiences for your content based on…
Targeting
Campaign How To Setup Your
Boost Campaign
2
Boost Campaign Structure How to set up your campaign.
Campaign Setup
Campaign Ad Sets Ads
Boosts Interest Targeting
Blog Post
Website Custom Audience
Opt-In Page
Email List Custom Audience
Offer Page
Campaign
Campaign Setup
Ad Sets
Campaign Setup
Audience
Campaign Setup
Ads
Campaign Setup
Posts
Campaign Setup
Conversion Pixels
Campaign Setup
Measurement Key Metrics For Measuring
Campaign Performance
3
Custom Reports
Measurement
Custom Reports
Measurement
An Example
Example Customer Journey
• Boosted Blog Post About SEO
• Added To SEO Website Custom Audience
• Ad Offering A Free eBook About SEO
• Subscribe To Your List
• Clicked And Viewed A Product
• Product Interest Website Custom Audience
• Special Offer
• Buy
• Customer Custom Audience
• Up-Sell Offers & Retention
What To Do Now
1 A Post
2 An Audience
3 A Conversion Pixel
Ge"ing Started
2015 KISSmetrics Guide KISSmetrics Demo
h"p://kiss.ly/growth h"p://kiss.ly/demo
Questions?
Kevin Bates Technical Marketer
WooThemes @KevinB
Thue Madsen Marketing Operations
KISSmetrics @ThueLMadsen
THANK YOU
Kevin Bates WooThemes
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