Developments in Marketing Science: Proceedings of the Academy of Marketing Science

More information about this series at http://www.springer.com/series/13409

Shuang Wu • Felipe Pantoja • Nina KreyEditors

Marketing Opportunities and Challenges in a Changing Global MarketplaceProceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference

ISSN 2363-6165 ISSN 2363-6173 (electronic)Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceISBN 978-3-030-39164-5 ISBN 978-3-030-39165-2 (eBook)https://doi.org/10.1007/978-3-030-39165-2

© The Academy of Marketing Science 2020All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed.The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use.The publisher, the authors, and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

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EditorsShuang WuRohrer College of BusinessRowan UniversityGlassboro, NJ, USA

Nina KreyRohrer College of BusinessRowan UniversityGlassboro, NJ, USA

Felipe PantojaIÉSEG School of ManagementParis, France

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2019 Academy of Marketing Science® Annual Conference

Marketing Opportunities andChallenges in a

Changing Global Marketplace

May 29–31, 2019

Fairmont Hotel VancouverVancouver, Canada

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PresidentO.C. Ferrell, Auburn University, USA

Executive Vice President/DirectorHarold W. Berkman, University of Miami, USA

President-ElectJulie Guidry Moulard, Louisiana Tech University, USA

Immediate Past-PresidentAdilson Borges, Carrefour & NEOMA Business School, France

Vice President for PublicationsJames S. Boles, University of North Carolina at Greensboro, USA

Vice President for ProgramsBrad D. Carlson, St. Louis University, USA

Vice President for Membership-North AmericaMark Peterson, University of Wyoming, USA

Vice President for Membership-InternationalPatricia Rossi, IÉSEG School of Management, France

Vice President for DevelopmentJanna Parker, James Madison University, USA

Secretary/TreasurerNina Krey, Rowan University, USA

Co-Chair, Board of GovernorsBarry J. Babin, Louisiana Tech University, USAJoseph F. Hair, Jr., University of South Alabama, USA

Co-Director of International ProgramsJay D. Lindquist, Western Michigan University, USABarry J. Babin, Louisiana Tech University, USAJohn B. Ford, Old Dominion University, USA

AMS Officers (2018–2020)

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AMS Board of Governors

Barry J. BabinLouisiana Tech University, USACo-Chair (2016–2022)

Joseph F. Hair, Jr.University of South Alabama, USACo-Chair (2018–2024)

Adel El-AnsaryUniversity of North Florida, USA (2014–2020)

Linda FerrellAuburn University, USA (2018–2024)

Linda GoldenUniversity of Texas, USA (2018–2024)

Jean-Luc HerrmannUniversity of Lorraine, France (2016–2022)

Eli JonesTexas A&M University, USA (2014–2020)

David J. OrtinauUniversity of South Florida, USA (2016–2022)

Nicholas PaparoidamisLeonard De Vinci Business School, France (2018–2024)

Leyland PittSimon Fraser University, Canada (2016–2022)

Linda PriceUniversity of Arizona, USA (2014–2020)

Bodo SchlegelmilchVienna University of Economics and Business Administration, Austria (2014–2020)

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2019 AMS Annual Conference Co-Chairs

Altaf Merchant, University of Washington Tacoma, USA Jeannette A. Mena, University of South Florida, USA

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Advertising & IMCDouglas West, King’s College London, UKGerard Prendergast, Hong Kong Baptist University, Hong Kong

B2B Marketing & Supply Chain ManagementJennifer A. Espinosa, Rowan University, USARobert E. Hooker, University of South Florida, USAIana Lukina, University of South Florida, USA

Big Data and Marketing AnalyticsProkriti Mukherji, King’s College London, UKSergio Davalos, University of Washington, Tacoma, USA

Brand ManagementCleopatra Veloutsou, University of Glasgow, UKFabien Pecot, University of York, UK

Consumer BehaviorJean-Luc Herrmann, University of Lorraine, FranceClaas Christian Germelmann, University of Bayreuth, Germany

Digital Marketing & Social MediaJanna Parker, James Madison University, USADebra Zahay, St. Edward’s University, USAKirk Plangger, King’s College London, UK

Ethics, Sustainability, & Corporate Social ResponsibilityPinar Kekec, University of Nebraska Lincoln, USAYanhui Zhao, University of Nebraska Omaha, USA

Innovation & New Product DevelopmentNarongsak (Tek) Thongpapanl, Brock University, CanadaAdam Mills, Loyola University New Orleans, USA

2019 AMS Annual Conference Tracks and Track Chairs

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International MarketingTarek Mady, University of Prince Edward Island, CanadaArne Baruca, Texas A&M San Antonio, USA

Marketing Pedagogy & EducationVarsha Jain, MICA, IndiaSubhadip Roy, Indian Institute of Management Ahmedabad, India

Marketing StrategyH. Erkan Ozkaya, California State Polytechnic University Pomona, USAMartin Heinberg, University of Leeds, UK

Non-Profit Marketing & Public PolicyChristopher Hopkins, Auburn University, USAKaren Hopkins, Auburn University, USA

Personal Selling & Sales ManagementBlake A. Runnalls, University of Nebraska Lincoln, USAWyatt Schrock, Michigan State University, USA

Research MethodsM. Billur Akdeniz, University of New Hampshire, USAAshwin Malshe, University of Texas San Antonio, USA

Retailing & PricingK. Sivakumar, Lehigh University, USAS.P. Raj, Syracuse University, USA

Sensory MarketingNina Krey, Rowan University, USALauren M. Brewer, University of Texas Arlington, USA

Services MarketingNicholas Paparoidamis, Leonard De Vinci Business School, FranceAchilleas Boukis, University of Sussex, UK

Sports and Entertainment MarketingGregory Rose, University of Washington, Tacoma, USAVassilis Dalakas, California State University San Marcos, USA

Wine and Tourism MarketingDrew Martin, University of South Carolina, USAUlrich Orth, Kiel University, Germany

Doctoral ColloquiumJohn B. Ford, Old Dominion University, USAMathieu Kacha, University of Lorraine, France

Mary Kay Inc. Doctoral Dissertation CompetitionRajshekar Agnihotri, Iowa State University, USARitesh Saini, University of Texas Arlington, USA

2019 AMS Annual Conference: Tracks and Track Chairs

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Special Session SubmissionsAltaf Merchant, University of Washington Tacoma, USAJeannette A. Mena, University of South Florida, USA

Proceedings EditorsShuang Wu, Rowan University, USAFelipe Pantoja, IÉSEG School of Management, FranceNina Krey, Rowan University, USA

2019 AMS Annual Conference: Tracks and Track Chairs

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2019 AMS Annual Conference Reviewers

Thank you to all those who reviewed papers for the 2019 AMS Annual Conference. These people include:

Zahid Abdul Joshua Beck Victor ChernetskyAnnika Abell Jonathan Beck Yoon-Na ChoClaire-Lise Ackermann Colleen Bee Raeesah ChohanRavi Agarwal Gerald-Alexander Beese Tilottama ChowdhuryPraveen Aggarwal Lydie Belaud Gonzalez ChristineCarl-Philip Ahlbom Ilgim Dara Benoit Anis ChtourouFaheem Ahmed Margo Bergman Xing-Yu (Marcos) ChuAndreas Aigner Laurent Bertrandias Maggie ChuDamon Aiken Jannick Bettels Chih-Ning ChuMohamed Akli Achabou Nora Bezaz John CicalaPia A. Albinsson Pelin Bicen Samuel ClarkeThomas Allard Martin Bieler Joe CobbsSuzanne Amaro Dipayan Biswas Corine CohenMohammad Amin Hulda Black Anatoli ColicevPaolo Antonetti Charles Blankson Benedetta CrisafulliChiraz Aouina-Mejri Willy Bolander Ryan CruzAaisha Arbab Khan Laura Boman Charles CuiAnahit Armenakyan Raghu Bommaraju Peggy CunnninghamAaron Arndt Phil Boutin Steve DahlquistS Arunachalam Branko Bozic Steven DahlquistSamreen Ashraf S Brasel Abhinita DaiyaSalim Azar John Bredican Hannes DattaChristian Baccarella Joël Brée Gwarlann de KervilerHajer Bachouche Mathilde Briffa Anouk de RegtTodd Bacile Terrence Brown Dawn Deeter-SchmelzShilpa Bagdare Mario Burghausen Yashar DehdashtiRamin Bagherzadeh Marine Cambefort Sihem DekhiliTom Baker Fanny Cambier Marjorie DelbaereMarat Bakpayev Sonia Capelli Deborah DeLong

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Laurie Balbo Jeffrey Carlson Catherine DemangeotSnehasish Banerjee Albert Caruana Qian Claire DengKevin Bao Mark Case Timothy DewhirstChristian Barney Nawar Chaker Mbaye DialloRobert Barnwell Eugene Chan Christian DianouxPaul Barretta Elisa Chan Mohamed Didi AlaouiDebra Basil Kimmy Chan Larissa DiekmannMichael Basil Joseph W. Chang Cassie DittSofia Batsila Ian Chaplin Andrea DixonBrittney Bauer Danli Chen Souad DjelassiCarlos Bauer Mei-Fang Chen Sara DommerEnrique Becerra Rocky Peng Chen Xinyu DongMeichen Dong Ashley Goreczny Nouman Inamullah KhanBeibei Dong Phillip Grant Mathew IsaacOlivier Droulers Richard Gretz Muhammad Ishtiaq IshaqShuili Du David Griffith Chiharu IshidaSherese Duncan Maximilian Groh Daisuke IshidaLea Dunn Lin Guo Omar ItaniSujay Dutta Aditya Gupta Mazen JaberJackie Eastman Patricia Gurviez Varsha JainCeren Ekebas-Turedi Young Ha A.K. JaiswalDhouha El Amri Nick Hajli Kevin JamesLeila El Kamel Zach Hall Melissa JamesYasmine El-Alami Linda Hamdi-Kidar Narayanan JanakiramanTheresa Eriksson Kyuhong Han Maria Susana Jaramillo EcheverriCarol Esmark-Jones Tyler Hancock Jonathan JensenAlice Falchi Sara Hanson Vincent JeseoXi Fang Carissa Harris Yuwei JiangJillian Farquhar Nathaniel Hartmann Jinfeng JiaoMana Farshid Courtney Hatch Clark JohnsonFernando Fastoso Xin He Katy JohnsonIvan Fedorenko Heping He Jeff JohnsonCong Feng Jayne Heaford Joseph JonesCaitlin Ferreira Kerstin Heilgenberg Julien JounyMalte Fiedler Sasawan Heingraj Elodie Jouny-RivierMarc Filser Raficka Hellal-Guendouzi Andrew KaikatiNathalie Fleck Aurélie Hemonnet-Goujot Daniel KaimannJason Flores Cathy Hessick Prateek KaliaAndrew Flostrand Ali Heydari Ashish KalraJohn Ford Anna-Laura Himmelreich Kostas KaminakisRenaud Frazer Chris Hinsch Harish KapoorRyan Freling Benedikt Hirschfelder Evmorfia KarampourniotiScott Friend Candy Ho Ilke KardesNobuyuki Fukawa Arvid Hoffmann Diego Alvarado KarsteColin Gabler Earl Honeycutt Saim KashmiriDinesh Gauri David Houghton Rajiv Kashyap

2019 AMS Annual Conference Reviewers

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Susi Geiger Chuck Howard Iliana KatsaridouSonja Gensler Ming-Hsiung Hsiao Eva KatsikeaTilo Ghosh Richard Huaman-Ramirez Brett KazandjianAlex Gillett Rong Huang Astrid KeelApostolos Giovanis Jian Huang Aurelie KessousJohn Gironda Marius Huber Mansur KhamitovDelphine Godefroit-Winkel Gary Hunter Muhammad Ali KhanBruno Godey Elodie Huré Moein KhanlariClaudia Gonzalez Jiyoung Hwang Adwait KhareEva María González Antonio Hyder Jan KietzmannHector Gonzalez-Jimenez Marco Ieva Mark KilgourSunah Kim Subin Im Adam MillsTaewan Kim Niko Lipiäinen Tajvidi MinaMinjeong Kim Luke Liska Chieko MinamiSaejoon Kim Jennifer Locander Aditya MishraJungkeun Kim Carmen Lopez Alexander MitchellKyeongheui Kim Nadina Luca Natalie MitchellJesse King Marcel Lukas Robert MittelmanEva Kipnis Renaud Lunardo Satheesh MonashTheresa Kirchner Donald Lund Sonia MongaKirsi Kokkonen Minghui Ma Matteo MontecchiTara Konya Han Ma Zachary MooreMelika Kordrostami Nada Maaninou Gerardo MoreiraElika Kordrostami Peter Maas Oscar MorenoIoannis Kostopoulos Sreedhar Madhavaram Todd MorganAlena Kostyk Bob Madrigal Prokriti MukherjiPrabakar Kothandaraman Sarah Mady Shantanu MullickNevena Koukova Fanny Magnoni Ryan MullinsJoy Kozar Solon Magrizos Pauline MuntenNina Krey Lukas Maier Feisal MurshedAnjala Krishen Moutusi Maity Lubna NafeesKirk Kristofferson Keven Malkewitz Zhaleh Najafi-TavaniMarc Kuhn Suresh Malodia Kelly NaletelichMonika Kukar-Kinney Stephanie Mangus Aidin NaminAtul Kumar Sudha Mani Jean-Philippe NauDr.Poonam Kumar Racat Margot Chris NelsonAmogh Kumbargeri Viola Marquardt Magda Nenycz-ThielZhou Kun Hannah Marriott Raine NgHo Yan Kwan José Marti Thi Le Huyen NguyenOhjin Kwon Noemí Martínez-Caraballo Bridget NicholsSophie Lacoste-Badie Nikita Matta Cameron NicolCandy Lai Frank May Xiaodong NieMatt Lastner Boris Maynadier Marzena NierodaJustin Lawrence Mieszko Mazur Charles NobleThomas Leclercq Ian McCarthy Edward NowlinJu-Yeon Lee Shannon McCarthy Michael Obal

2019 AMS Annual Conference Reviewers

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Ada Lee Jane McKay-Nesbitt Obinna ObiloHyeryeon Lee Zanele Mdlekeza Christina O’ConnorChris Lee Joanna Melancon Jessica OgilvieSheena Leek Choukri Menidjel Hannah OhKevin Lehnert Katrin Merfeld Benjamin ÖsterleJean-François Lemoine Sayma Messelmani Sergio OsunaJames Leonhardt Melisa Mete Carmen Otero-NeiraConnie Li Nina Michaelidou Yi-Chun OuXingbo Li Geraldine Michel Elif OzkayaHsin-Yi Liao Jan Andre Millemann Carmen Padin FabeiroMarcel Lichters Karen Miller Margherita PaganiNikolaos Panagopoulos Paul Mills Kim SheehanSwati Panda Karen Robson Fanjuan ShiJyoti Pandey Paula Rodrigues Hyunju ShinGaelle Pantin-Sohier Clarinda Rodrigues Hamid ShirdastianFelipe Pantoja Rocio Rodriguez Herrera Ream ShoreibahJimi Park Claire Roederer Béatrice Siadou-MartinUlrich Paschen Jose I. Rojas-Mendez Nikoletta-Theofania SiamagkaJeannette Paschen Gregory Rose Rafay SiddiquiMunten Pauline Spencer Ross Debika SihiMichael Peasley Patricia Rossi Cláudia SimõesFabien Pecot Lori Rothenberg Françoise SimonMark Peterson Don Roy Bonnie SimpsonMaria Petrescu Carla Ruiz Mafe Ramendra SinghDan Petrovici Claudia-Roxana Rusu Tanya SinghLuca Petruzzellis Jose Saavedra Priyanka SinghBruce Pfeiffer William Sabadie Rakesh SinghHeather Philip Ouidade Sabri Romain SohierMegan Phillips Aarti Saini Stefanie SohnKarine Picot-Coupey Ritesh Saini Hyunsang SonRico Piehler Sajeesh Sajeesh Juan Carlos Sosa VarelaDeepa Pillai Tina Saksida Robin SosterValentina Pitardi Nestor U. Salcedo Rajesh SrivastavaKirk Plangger Roberto Saldivar Marla StaffordDaria Plotkina Mohammad Amin Saleh Kristin StewartNadia Pomirleanu Leila Samii Jennifer StonerIngrid Poncin Doreen Sams Qiuli SuVeronika Ponomarenko Minita Sanghvi Sijie SunLucia Porcu Shamindra Sanyal Gokhan SurmeliClaudio Pousa Panagiotis Sarantopoulos Shanu SushmitaPaolo Prado Soumya Sarkar Goran SvenssonKaterina Pramatari Sudipto Sarkar Holly SyrdalTeresa Preston Marko Sarstedt Courtney SzocsAmanda Pruski-Yamim Huma Sarwar Takumi TagashiraMargot Racat Sarah Schaefer Berk TalayMohammad Rahman Tobias Schaefers Felix Tang

2019 AMS Annual Conference Reviewers

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Vahid Rahmani Angeline Scheinbaum Chuanyi TangAnanya Rajagopal Kristen Schiele Yang TangRajagopal Rajagopal Steffen Schmidt Jennifer TataraPraneet Randhawa Monika Schuhmacher David TaylorAdam Rapp Christopher Schumacher Serdar TemizCata Ratiu Noel Scott Shawn ThelenMonika Rawal Samuel Sekar Robert ThomasMignon Reyneke Asim Shabir Meredith ThomasAlyssa Reynolds G Shainesh Anastasia ThyroffParichehr Riahi Pour Hamid Shaker Sebastian TimmerArnaud Rivière Kevin Shanahan Kenneth C. C. YangCarri Tolmie Jyoti Sharma Jun YeAlastair Tombs Björn Walliser Frederick Hong-Kit YimGiulio Toscani Hao Wang Shjin YooJean-François Toti Kai-Yu Wang Chebli YounessMagali Trelohan Dian Wang Zhihao YuSanjeev Tripathi Sabinah Wanjugu Debra Zahay-BlatzJulien Troiville Alison Watkins Zoila ZambranoAlex Tsang Renee Watson Cesar ZamudioAybars Tuncdogan Ruiqi Wei Jim ZbojaCeren Turedi Klaus-Peter Wiedmann Xiaohua ZengSerdar Turedi Ria Wild Luna ZhangDavid Tyler J’Den Williams Junzhou ZhangZeeshan Ullah David Woisetschlaeger Haisu ZhangEbru Ulusoy Jiajun Wu Xiaoyun ZhengCyrielle Vellera Shuang Wu Xia ZhuNanda Viswanathan Jessica Wyllie Weiling ZhuangKai-Ingo Voigt Lan Xia Peter ZubcsekSergej von Janda Yazhen XiaoJessica Vredenburg Ge XiaoTravis Walkowiak Hangjun Xu

Norah Xu

2019 AMS Annual Conference Reviewers

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Preface

The Academy of Marketing Science was founded in 1971, held its first Annual Conference in 1977, and has grown and prospered ever since. The relevancy of the Academy’s mission and activities to our chosen target market of the marketing pro-fessoriate has been a key factor in attracting the discipline’s best and brightest from all over the world.

The revised Articles of Association of the Academy, approved by the Board of Governors in the spring of 1984 and by the general membership in the fall of that year, define the mission of the Academy as follows:

1. Provide leadership in exploring the normative boundaries of marketing, while simultaneously seeking new ways of bringing theory and practice into practi-cable conjunction.

2. Further the science of marketing throughout the world by promoting the con-duct of research and the dissemination of research results.

3. Provide a forum for the study and improvement of marketing as an economic, ethical, social, and political force and process.

4. Furnish, as appropriate and available, material and other resources for the solu-tion of marketing problems, which confront particular firms and industries, on the one hand, and society at large on the other.

5. Provide publishing media and facilities for fellows of the Academy and reviewer assistance on the fellow’s scholarly activities.

6. Sponsor one or more annual conferences to enable the fellows of the Academy to present research results; to learn by listening to other presentations and through interaction with other fellows and guests; to avail themselves of the placements process; to conduct discussion with book editors; and to exchange other relevant information.

7. Assist fellows in the better utilization of their professional marketing talents through redirection, reassignment, and relocation.

8. Provide educator fellows with insights and suck resources as may be available to aid them in the development of improved teaching methods, materials, devices, and directions.

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9. Seek means for establishing student scholarships and professional university chairs in the field of marketing.

10. Offer fellows of the Academy status to business and institutional executives and organizations.

11. Modify the Academy’s purpose and direction as the influence of time and appropriate constructive forces may dictate.

Glassboro, NJ Shuang Wu Paris, France Felipe Pantoja Glassboro, NJ Nina Krey

Preface

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Acknowledgments

This book contains the full proceedings of the 2019 Academy of Marketing Science Annual Conference held in Vancouver, Canada. Appreciation and gratitude are extended to the organization committee for completing and handling a variety of tasks associated with an event of this scale particularly well.

Under the theme “Marketing Opportunities and Challenges in a Changing Global Marketplace,” this volume provides insights into topics related to today’s global marketplace that is truly fast changing. Research from marketing scholars from around the world covers opportunities and challenges including the rising middle class in emerging markets, disruptive technological breakthroughs, new real-time consumer insights facilitated by big data analytics, changing consumer habits and preferences, growth in the international commerce, the relevant concerns over national trade policies, renewed ethical concerns about consumer privacy, and the tools through which companies operate, market, connect with, and build relation-ships with their customers. In addition, the rate of change drives companies to con-tinually evaluate and adapt their marketing strategies and structures to remain competitive. Taking into account these current affairs, this conference focuses on exploring the marketing opportunities and challenges that exist in this fast-changing landscape.

The Academy of Marketing Science would like to acknowledge the individuals who have made the conference a success. Special recognition goes to the conference co-chairs, Altaf Merchant and Jeannette Mena. An incredible commitment is neces-sary to coordinate and organize a conference of this measure. Further, track chairs were essential in encouraging submissions, managing the review process, and orga-nizing session details. Gratitude is also extended to the AMS home office as well as all the volunteers who diligently worked behind the scenes to ensure the success of the event.

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Lastly, the Academy of Marketing Science extends sincere appreciation to all authors who submitted and presented their research, contributed as reviewers and discussion leaders, and all others who volunteered to ensure the success of the meet-ing. Thank you to all attendees from around the world who made this conference another special AMS event. The 2019 Academy of Marketing Science Annual Conference would not have been possible without the support of all of these individuals.

Glassboro, USA Shuang WuParis, France Felipe PantojaGlassboro, USA Nina Krey

Acknowledgments

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Contents

Exploring Customer Engagement and Sharing Behavior in Social Media Brand Communities: Curvilinear Effects and the Moderating Roles of Perceived Innovativeness and Perceived Interactivity: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1Jamie Carlson, Yi-Chuan Liao, and Mohammad M. Rahman

Between a Banker and a Barbie: The Illusions of Social Media: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Samreen Ashraf

A Longitudinal Review of Models in Marketing Research: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Mark Bender, Veronika Ponomarenko, Hao Wang, Khalia Jenkins, and Donna Davis

What would we Hear if we Really Listened? Using I-poems in Qualitative Marketing Research: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Julie Robson and Caroline Burr

Effects of Environmental and Social Sustainability Perceptions on Willingness to Co-Create from Consumer Perspective: An Abstract . . 9Gözde Erdogan

Decision-Making and Interruptions: An Abstract . . . . . . . . . . . . . . . . . . . . 11Regina Schreder

Buying Authentic Luxury Products or Counterfeits: The Role of Benign and Malicious Envy: An Abstract . . . . . . . . . . . . . . . . 13Murong Miao

Excitement or Fear? The Effect of a Personalized In-Store Experience on Consumers: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15Anne-Sophie Riegger

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All Hands on Deck Special Session: Cultivating Socially Responsible Consumers and Corporations: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . 17Elisa Chan, Felix Tang, and Maggie Y. Chu

All Hands on Deck Special Session: Motivating or De-motivating Responsible Consumption? The Divergent Influences of Moral Emotions: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19Maggie Y. Chu and Lisa C. Wan

All Hands on Deck Special Session: Personifying Socially Responsible Corporations: Scale Development and Validation: An Abstract . . . . . . . . 21Vane I. Tian, Felix Tang, and Alan C. B. Tse

All Hands on Deck Special Session: How CSR and Servant Leadership Climate Affect Employee Cynicism and Work Meaning? An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23Elisa Chan and Frederick Yim

Non-Compliance Is a Double-Edged Sword: An Abstract . . . . . . . . . . . . . 25Amanda Yamim and Adilson Borges

A Critical Review of Institutional Theory in Marketing: An Abstract . . . 27Jeannette A. Mena and Veronika Ponomarenko

Does the Environmentally Friendliness of a Service Invite Customer Loyalty? The Role of Positive Emotions: An Abstract . . . . . . . . 29Birgit Leisen Pollack

Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31Chiharu Ishida, Nat Pope, and Peter Kaufman

Special Session: “The World Needs Storytellers”: New Research Avenues for Storytelling in Marketing: An Abstract . . . . . . . . . . . . . . . . . . 33Edward L. Nowlin, Claas Christian Germelmann, Sahar Karimi, Nawar N. Chaker, David M. Houghton, Doug Walker, and Klaus-Peter Wiedmann

Special Session: Measuring Salesperson Storytelling: An Abstract . . . . . . 35Edward L. Nowlin, Nawar N. Chaker, David M. Houghton, and Doug Walker

How do International Co-branding Alliances Affect Host Country Consumers’ Purchase Intention? An Abstract . . . . . . . . . . . . . . . . . . . . . . . 37Murong Miao

Does Model Ethnicity Matter in International Advertising? A Literature Review on Model Ethnicity and Related Topics: An Abstract . . . . . . . . . . 39Kristina Harrison

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Product Innovation Determinants and Export Performance in French and Ukrainian SMEs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41Oksana Kantaruk Pierre

Special Session: The (Co-)creation of Brand Heritage: An Abstract . . . . . 53Fabien Pecot, Mario Burghausen, Joshua Butcher, Bradford Hudson, and George Wyner

Special Session: Dehumanization of Robotic Assistants and Subsequent Unethical and Abusive Customer Behavior in Frontline Encounters: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55Yu-Shan (Sandy) Huang and Nobuyuki Fukawa

Special Session: Rise of the Service Robots: Exploring Consumer Acceptance: An Abstract . . . . . . . . . . . . . . . . . . . . . . 57Stefanie Paluch, Thorsten Gruber, Werner Kunz, Jochen Wirtz, Vinh Nhat Lu, Paul Patterson, and Antje Martins

Exploration of the Role of Packaging Design for Multi-tier Private Brands: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . 59Jiyoung Hwang

Understanding Risk Statements Within Drug Injury Advertising: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61Jesse King and Elizabeth Tippett

The Effect of Social Distance on Donations to Care Versus Cure: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63Laura Boman and Xin He

Customer Reactions to Voluntary Use of Automated Service Interactions: An Abstract . . . . . . . . . . . . . . . . . . . . . 65Hyunju Shin and Bo Dai

Challenges in Usage of Unstructured Data in Marketing Decision Making: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . 67Valeriia Chernikova and Johanna Frösén

An Investigation of the Effect of Retargeting on Willingness-to-Pay in Online Environments: An Abstract . . . . . . . . . . . 69Hamid Shaker and Sylvain Sénécal

Influence of Web Design Features on Attitudes and Intentions in Travel Decision Making . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71Zahra Pourabedin and Vahid Biglari

Virtual Reality (VR) Content Is the New Reality for Destination Marketing Organizations: Investigating the Role of VR as a Destination Branding Tactic: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83Kerry T. Manis

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Explaining Sustainable Consumption: A Theoretical and Empirical Analysis: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85Naz Onel

Special Session: Digital Data, Security, and Platform Design: Is Marketing the Problem or Solution? An Abstract . . . . . . . . . . . . . . . . . . 87Martin Key, Debra Zahay, Rich Hanna, Jan Kietzmann, and Kirk Plangger

It Looks Good so Let’s Show it off: A Psychoraphic Segmentation of Instagrammers: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89Takumi Tagashira, Victoria Andrade, and Shintaro Okazaki

I Hate This Brand! A Classification of Brand Haters Based on their Motivations and Reactions: An Abstract . . . . . . . . . . . . . . . . . . . . 91Oula Bayarassou, Imène Becheur, and Pierre Valette-Florence

Competitive Teamwork: Developing a Team-Based Selling Competition in an Undergraduate Professional Selling Class: An Abstract . . . . . . . . . . 93William H. Bergman and Jeffrey R. Carlson

Special Session on Research Opportunities in Direct Selling: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95Robert A. Peterson, O. C. Ferrell, Linda Ferrell, Victoria Crittenden, and Linda L. Golden

Special Session: An International Perspective of Overcoming Difficulties and Challenges in Doctoral and Early Career Years: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97Nina Krey, Shuang Wu, and Sabinah Wanjugu

Does Training Teachers in Financial Education Improve Students’ Financial Well-Being? An Abstract . . . . . . . . . . . . . . . . . . . . . . . 99Tina Harrison, Caroline Marchant, Jake Ansell, and Robyn Vernon-Harcourt

The Logo Life Cycle: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101Keven Malkewitz and Nicholas Ketcham

Beyond Hedonic Consumption: The Role of Eudaimonic Value in Consumer–Brand Relationships: An Abstract . . . . 103Khaled Aboulnasr and Gina Tran

Disentangling the Meanings of Brand Authenticity: An Abstract . . . . . . . 105Julie Guidry Moulard, Randle D. Raggio, and Judith Anne Garretson Folse

Exploring Facets of Spokesperson Effectiveness in B2B Advertising: What Works and What doesn’t? An Abstract . . . . . . . . . . . . . . . . . . . . . . . 107Subhadip Roy, Soumya Sarkar, and Prashant Mishra

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Return on Investment of Effective Complaint Management: Synthesis and Research Directions: An Abstract . . . . . . . . . . . . . . . . . . . . . 109Christine Armstrong, Jamie Carlson, Tania Sourdin, and Martin Watts

Distance is Worth! Impacts of Spatial Distance Between Model and Product on Product Evaluation: An Abstract . . . . . . . . . . . . . . . . . . . . 111Xing-Yu (Marcos) Chu, Chun-Tuan Chang, and Dickson Tok

The Study of Different Factors Affecting Salesperson Deviance: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113Douglas Amyx, Bruce Alford, Louis J. Zmich, Jennifer Amyx, Breanne Mertz, and Cameron Sumlin

Why Narcissists Prefer Genuine to High- Quality Counterfeit Luxury: The Role of Authentic and Hubristic Pride: An Abstract . . . . . . . . . . . . . . 115Fernando Fastoso, Boris Bartikowski, and Siqi Froehlich-Wang

Time-Based Deals: How Non-Monetary Discounts Can Reduce the Post- Promotion Dip: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117Myungjin Chung and Ritesh Saini

From Psychological Myopia to Food Myopia: A Consumer Perspective: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119Asim Qazi and Véronique Cova

Co-creators Endorsing their Winning Product Idea in Ads: Dealing with Brand Audiences’ Skepticism: An Abstract . . . . . . . 121Fanny Cambier and Ingrid Poncin

Right Digit Effect and Subjective Relative Income: An Abstract . . . . . . . . 123Mazen Jaber and Kylie Jaber

Big Data Analytics, New Product Ideas, and Decision Making: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125Matteo Montecchi, Kirk Plangger, Colin Campbell, and Jessica Graves

Salesperson Intrinsic and Extrinsic Motivation Revisited: A Combinatory Perspective: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . 127Rushana Khusainova, Ad de Jong, Nick Lee, Greg W. Marshall, and John M. Rudd

Non-conscious Effect of Moral Identity Prime on Perceived Reasonableness and Affective Account on Customer Satisfaction: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 129Nobuyuki Fukawa and David W. Stewart

A Winning Formula for Maximizing Sales Performance through Multi- Dimensional Effort: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . 131Michael Peasley, Willy Bolander, and Riley Dugan

Digital Advocacy Among Industrial Employees: An Abstract . . . . . . . . . . 133Mana Farshid, Albert Caruana, and Esmail Salehi-Sangari

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When my Brand does Something Morally Wrong: An Abstract . . . . . . . . 135Hua Chang and Lingling Zhang

The Evolution of Influencer–Follower Relationships: A Life-Cycle Approach: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 137Sören Köcher, Sarah Köcher, and Linda Alkire (née Nasr)

How and When does Functional Diversity Impact Sales Team Effectiveness: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 139Edward L. Nowlin, Doug Walker, Dawn Deeter-Schmelz, and Nawar N. Chaker

Love Consumption at the Digital Age: Online Consumer Review and Romantic Gift Giving: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . 141Lilly Ye, Lili Gai, Eyad Youssef, and Tao Jiang

Outcomes of Dialogic Communication of Corporate Social Responsibility (CSR): Strengthening Brand Loyalty Through Online Brand Community Engagement, Brand Trust and CSR Authenticity: An Abstract . . . . . . . . . 143Joon Soo Lim and Hua Jiang

Digital Customer Empowerment Tools for Marketers: An Abstract . . . . . 145Mujde Yuksel, George R. Milne, and Lauren I. Labrecque

A Longitudinal Study of Sustainability Attitudes, Intentions, and Behaviors: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 147Galen Trail and Brian McCullough

The Impact of Culture on Humorous Ads: An Abstract . . . . . . . . . . . . . . . 149Dragana Medic and Jean-Marc Decaudin

RELQUAL-determinants on Satisfaction in Buyer–Supplier Relationship of Puerto Rican SMEs: An Abstract . . . . . . . . . . . . . . . . . . . . 151Juan Carlos Sosa Varela, Enid Miranda Ramírez, and Göran Svensson

Customer Experience of Value: Some Insights into the Satisfaction–Loyalty Link and Customer Loyalty Retention: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153Shu-Ching Chen

Special Session: How the Desire for Unique Products Strengthens the Link between Luxury Attitudes and Sustainability Behaviors: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 155Sihem Dekhili, Jacqueline K. Eastman, and Rajesh Iyer

Understanding Information Bias: The Perspective of Online Review Component: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157Qiong Jia, Yue Guo, and Stuart Barnes

Factors Affecting Consumer Responses to Brand Advertising on Social Media: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159Nina Michaelidou, Milena Micevski, and Georgios Halkias

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How Many Likes are Good Enough? An Evaluation of Social Media Performance: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161Caitlin C. Ferreira and Jeandri Robertson

To Kneel or Not to Kneel? Just Do It! Assessing Consumer Responses to Organizational Engagement in Political Discourse: An Abstract . . . . . 163Jason Flores, Marisa Flores, Roberto Saldivar, and Arne Baruca

Inferences about Target Marketing from Languages on Website and its Implications: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 165Kristina Harrison, Mahesh Gopinath, and Myron Glassman

Consumer Response to Sport Sponsor’s Message Articulation and Activation on Twitter: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167Abhishek Mishra and Kapil Kaushik

Exploring Usage Motives for Corporate Multimodal Mobility Services: A Hierarchical Means-End Chain Analysis: An Abstract . . . . . . . . . . . . . . 169Sebastian Timmer, Katrin Merfeld, and Sven Henkel

The Effect of Emoji Incongruency in Social Media: An Abstract . . . . . . . 171Laura Boman, Ganga Urumutta Hewage, and Jonathan Hasford

Me, Myself and my Smartphone: Antecedents of Smartphone Attachment: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173Stefanie Sohn, Evmorfia Karampournioti, Klaus-Peter Wiedmann, and Wolfgang Fritz

Do Death Thoughts Influence the Choice of Brand Loyalty Program? A Case of Lebanon: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 175Rayan Fawaz and Shintaro Okazaki

Involvement and Brand Engagement Outcomes in Facebook Brand Posts: A Gender Twist: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 177Ryan E. Cruz, James M. Leonhardt, and Nina Krey

Implications of the Developments in Metaphors Research for Marketing Communications: A Review and Research Agenda: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 179Sreedhar Madhavaram, Dorcia Bolton, and Vishag Badrinarayanan

The Joint Impact of Goal Type and Goal Completion Magnitude on Consumer’ Post-Goal-Completion Behavior: An Abstract . . . . . . . . . . 181Junzhou Zhang and Yuping Liu-Thompkins

A Moment of Influence: Understanding the Customer Experience after Receiving a Penalty: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 183Mary P. Harrison and Sharon Beatty

Strategic Tripod in Internet-Enabled Market: Consumer Self-Construal Level, Consumer Involvement, and Firm Resources: An Abstract . . . . . . 185Yunmei Kuang

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Preliminary Tests of the Consumer Normalcy Scale: An Abstract . . . . . . 187Alex H. Cohen, Jorge E. Fresneda, and Rolph E. Anderson

The Impact of Advertising Appeals on Consumers’ Perception of an Advertisement for a Technical Product and the Moderating Roles of Endorser Type and Endorser Age . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189Karina Skupin, Ardion Beldad, and Mark Tempelman

Online Versus Face-to-Face: How Customer-to-Customer Interactions Impact Customer Experience Behaviors: An Abstract . . . . . . . . . . . . . . . . 201Hulda G. Black and Matt Lastner

The Effect of Fear, Threat, and Trust Among Voters in the 2016 U.S. Presidential Election: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . 203Boonghee Yoo, Shawn T. Thelen, and Jessica Feinstein

Towards a Model of Inclusive Ethnic Advertising: An Abstract . . . . . . . . 205Tana Cristina Licsandru and Charles Chi Cui

Customer Engagement with Augmented Reality Mobile Apps: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 207Graeme McLean and Alan Wilson

How Organizations can Capitalize on Customer-Caused Failures: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 209Vincent Jeseo, Matthew M. Lastner, Patrick Fennell, and Judith Anne Garretson Folse

Self-Gift, Luxury Consumption, and Materialism: The Way to Happiness! An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 211Chiraz Aouina-Mejri, Judith Partouche, and Tingting Mo

Why do Consumers Procrastinate and What Happens Next? An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 213Shabnam Zanjani, George Milne, and Deepa Pillai

Food Acculturation of Professional Expatriates: A Cross-Cultural Study: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 215Raficka Hellal-Guendouzi and Sihem Dekhili

Terroir and its Evocation: What a Wine Terroir of Origin Evokes? An Exploratory Qualitative Study of the Meaning of Terroir Product Consumption . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 217Julien Couder and Pierre Valette-Florence

Social Media Sentiment, Customer Satisfaction, and Stock Returns: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 231Amanda Strydom, Dimitri Kapelianis, and Itayi Mutsonziwa

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Either Bandwagon Effect or Need for Uniqueness? Motivational Factors Driving Young Adult Consumers’ Luxury Brand Purchases: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 233Eunjoo Cho, Ui-Jeen Yu, and Jihyun Kim

Pleasure versus Healthiness in Multi-Ingredient Sustainable Foods: How Centrality Influences Performance: An Abstract . . . . . . . . . . . . . . . . 235G. Balaji and Anandakuttan B. Unnithan

The Impact of Sonic Logos on Brand Perceptions: An Abstract . . . . . . . . 237Shawn P. Scott, Daniel Sheinin, and Lauren I. Labrecque

Gifting Practices: Is it Really the Thought that Counts? An Abstract . . . 239Pia A. Albinsson and Bidisha Burman

Special Session: How does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight: An Abstract . . . . . . . . . . . . . . 241Martin Key, Terry Clark, O. C. Ferrell, Mark Peterson, Leyland Pitt, and David Stewart

Social Listening: Adapting Customer and Competitive Intelligence to the Digital Era: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 243Erik Mehl and Joël Le Bon

Qualitative Insights into Organic Food: Perceptions of Indian and U.S. Consumers: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . 245Lubna Nafees, Neel Das, Eva Hyatt, and Lawrence Garber Jr

How Women Respond to Female Empowerment Songs: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 247Melika Kordrostami and Elika Kordrostami

Why I Will Not Use You for My Campaign: The Relationship Between Brand Managers and Sportswomen: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 249Emmanuel Mogaji, Foluké Abi Badejo, Simon Charles, and Jacqueline Millisits

Candidates as Experiential Brands in U.S. Presidential Elections: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 251Eric Van Steenburg and Francisco Guzman

Effects of Mindset on International Marketing Decisions: The Moderating Role of Psychic Distance: An Abstract . . . . . . . . . . . . . . . 253Christina Papadopoulou, Magnus Hultman, and Aristeidis Theotokis

An Exploratory Study of Globalizing Consumers’ Materialism Tendencies in a Multicultural “Global” Marketplace: An Abstract . . . . . 255Tarek Mady and Sarah Mady

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Numerical Framing and Emotional Arousal as Moderators of Review Valence and Consumer Choices: An Abstract . . . . . . . . . . . . . . 257Anh Dang

Men and the Food Leftovers of Attractive Others: An Abstract . . . . . . . . 259Larissa Diekmann, Claas Christian Germelmann, and Jannika Ehrenfried

Does Technological Self-Efficacy Decrease New Salesperson Job Insecurity: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 261John Cicala and Zhoufan Zhang

Special Session: Marketing and Consumer Wellbeing in Digital Environment: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 263Shintaro Okazaki, Ko de Ruyter, Prokriti Mukherji, Chieko Minami, Kenichi Nishioka, and Liu Boyi

Modelling for Mobile: Developing the mUTAUT Model: An Abstract . . . 265Hannah Marriott and Graeme McLean

Opening the Innovation Process: The Interrelationship of Firm Reputation and Strategic Innovation Change . . . . . . . . . . . . . . . . . . . . . . . 267Todd Morgan, Michael Obal, and Robert D. Jewell

Value Destruction in Multichannel Services: An Abstract . . . . . . . . . . . . . 281Ilaria Dalla Pozza, Julie Robson, and Jillian Farquhar

Women Leaders and Firm Performance: Unpacking the Effect of Gender and Trust: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 283Carri Reisdorf Tolmie, Kevin Lehnert, and Carol M. Sánchez

Online Sensory Marketing: The Crossmodal Effect of Background Music and the Look and Feel of a Webshop on Consumer Reactions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 285Carmen Adams and Lieve Doucé

Do Salespeople Trust their Customers? Toward an Understanding of Trust in B2B Relationships under Uncertainty: An Abstract . . . . . . . . . 297Maria Rouziou, Itzhak Gilboa, Dominique Rouziès, and Riley Dugan

Proposing a Framework of Observe–Hypothesize–Challenge–Resolve (OHCR) Teaching Moves for Knowledge Construction in Marketing Pedagogy: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 299R. Ranjit Raj and Ashutosh Dutt

The Effect of the User Experience Cycle on the Adoption of Smart Technologies for Innovative Consumers: The Case of Mass-fashion and Luxury Wearables: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 301Marzena Nieroda, Mona Mrad, Michael Solomon, and Charles Cui

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Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior: An Abstract . . . . . . . . . 303Christian V. Baccarella, Lukas Maier, Anna-Laura Himmelreich, and Kai-Ingo Voigt

An Abstract on Evaluating the Use of Curated Digital Magazines in Marketing Courses: A Comparative Analysis . . . . . . . . . . . . . . . . . . . . . 305Cuauhtemoc Luna-Nevarez and Enda McGovern

Special Session: Looking for a New Research Partner: Find your Perfect “Researcher Match”: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 307Janna Parker and Hyunju Shin

Revising the Concept and Effectiveness of the Customer Orientation of Salespeople: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 309Desirée Jost and Alexander Haas

Value from Experiences and Customer Happiness: Implications for Customer Experience Management: An Abstract . . . . . . . . . . . . . . . . . 311J. Joško Brakus, Yi-Chun Ou, and Lia Zarantonello

How do Customers Respond to the Use of Self-Service Technologies? An Empirical Study from China: An Abstract . . . . . . . . . . . . . . . . . . . . . . . 313Qian Xiao, Weiling Zhuang, and Zhongpeng Cao

The Brand Identity of a Football Manager: The Case of Arsène Wenger: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 315Adele Berndt

Virtual Trade Show (VTS): A Systematic Literature Review: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 317Mohammad Osman Gani, Yoshi Takahashi, and Anisur R. Faroque

Confronting the Customer–Engagement Paradox in Sales–Leader Succession: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . 319Russell Lemken and Jason Rowe

Consumers’ Non-Participation in Creative Crowdsourcing: Exploration Through the Lenses of Meaning of Work: An Abstract . . . . . 321Souad Djelassi, Fanny Cambier, and Ingrid Poncin

Exploring the Role of Authentic Assessment on the Development of Future Marketers: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 323Christina O’Connor, Gillian Moran, and Denise Luethge

How Cultural and Institutional Dimensions Shape Consumer–Brand Relationships’ Effects on Brand Loyalty: An Abstract . . . . . . . . . . . . . . . . 325Mansur Khamitov, Matthew Thomson, and Xin (Shane) Wang

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Synthesizing Negative Critical Incidents: Integration of Service Failure–Recovery and Brand Transgression Streams: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 327Mansur Khamitov, Yany Grégoire, and Anshu Suri

Bandwagon Consumption among the Black Middle Class . . . . . . . . . . . . . 329Zanele Mdlekeza and Mignon Reyneke

The Issues and Impacts of Programmatic Advertising in the Financial Sector: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 343Weilan Tang and Renato Hubner Barcelos

Marketing When Insiders are Locked in: An Abstract . . . . . . . . . . . . . . . . 345Minghui Ma and Jian Huang

Variability of Brands: Perspectives of Perceived Entitativity: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 347Joseph W. Chang, Kai-Yu Wang, and Yung-Chien Lou

An Affinity for Variety: Umbrella Brands and Buyer Behavior: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 349Claudia-Roxana Rusu, Jean-François Trinquecoste, and Dale F. Duhan

Think versus Feel: Two Dimensions of Brand Anthropomorphism: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 351Xinyue Zhou, Siyuan Guo, Rong Huang, and Weiling Ye

Does Brand Origin Really Matter in the Luxury Sector? The Impact of Consumer Origin and Consumer Ethnocentrism on Consumers’ Responses: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 353Marie-Cécile Cervellon

The Paradigm of Sharing: A Unifying Conceptualization: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 355Beibei Dong and K. Sivakumar

From Third Place to Third Space: How Social Networking Sites Shape the Perception of our Social Spaces: An Abstract . . . . . . . . . . . . . . 357Jan H. Kietzmann, Kerstin Heilgenberg, Jeannette Paschen, and Maryam Ficociello

The Interaction of Consumer, Endorser, and Brand Personality in Social Influencer Marketing: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . 359Klaus-Peter Wiedmann and Walter von Mettenheim

Avenues to Optimize Strategic Decision Making to Drive Firm Performance and Market Success: An Abstract . . . . . . . . . 361Theresa Eriksson

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How can Targeted Price Promotion Create Value for Firms in B2C Relationships? A Systematic Review and Research Agenda: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 363Sreedhar Madhavaram and Dorcia Bolton

Knowledge is Power: The Moderating Effect of Product Knowledge: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 365James J. Zboja, Susan Brudvig, and Mary Dana Laird

Overcorrection in Mixed Racial Purchasing: An Abstract . . . . . . . . . . . . . 367Katharina Dinhof, Janet Kleber, Bodo Schlegelmilch, and Nilüfer Aydin

The Effects of Person-Team Fit on Learning Goal Orientation and Salesperson Performance: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . 369Yuerong Liu, Wyatt Schrock, and Yanhui Zhao

When Crowdsourcing Proposition Rejection Reinforces Brand Relationship: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 371Cyrielle Vellera, Elodie Jouny-Rivier, and Mathilde Briffa

Co-creation for Customer Engagement Management: When do they Want to Talk? An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . 373Linda Hamdi-Kidar and Tomoko Kawakami

What Frugal Products are and Why they Matter: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 375Sergej von Janda, Sabine Kuester, Monika C. Schuhmacher, and G. Shainesh

Monetary and Nonmonetary Cost Factors in the Cycle of Unhealth . . . . . 377Alyssa J. Reynolds-Pearson

In-Game Advertising and Gamers’ Behavior in App Environment: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 387Naser Valaei, Gregory Bressolles, S. R. Nikhashemi, and Hina Khan

Predicting the Future of Advertising Creative Research: An Abstract . . . 389Douglas C. West

Investigating the Effect of Mobile In-store Promotions on Purchase Intention: Is WhatsApp More Effective? An Abstract . . . . . 391Valentina Pitardi, Giulia Miniero, and Francesco Ricotta

Influential Language, Imagery, and Claims in Print Advertising: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 393David Gilliam, Justin Munoz, Fernando R. Jiménez, and Christopher Kyle

Sustainable Promises? The Evolution of Business Models Founded on the Promise of Corporate Social Responsibility: An Abstract . . . . . . . . 395Marjorie Delbaere, Vince Bruni-Bossio, and Adam Slobodzian

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Point of Sale Donations from a Managerial Perspective: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 397Debra Z. Basil, Bola Fowosere, Jared Hubbard, and Viktor Kashirin

When Extremely Good is not Enough for Sustainability Disclosures: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 399Yoon-Na Cho and Christopher Berry

Determining Factors of the Sustainability Orientation: An Examination from the Past to the Present: An Abstract . . . . . . . . . . . . 401Rocio Rodríguez, Göran Svensson, David Eriksson, and Carmen Padin

A Proposed Moderated Mediation Model of Customer Loyalty Outcomes: An Abstract . . . . . . . . . . . . . . . . . . . . . . . 403J. Joseph Cronin Jr, Brian Bourdeau, Duane M. Nagel, and Christopher Hopkins

Patron Sentiment of Employee–Customer Interaction: Exploring Hotel Customer Reviews through Machine Learning: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 405Stuart J. Barnes, Richard Rutter, Jan Mattsson, and Flemming Sørensen

The Effectiveness of Sponsor-Linked Marketing within a Rivalry Context: The Effect of Team Sponsorship on Implicit and Explicit Brand Associations: An Abstract . . . . . . . . . . . . . . . . . . . . . . . 407Matthias Limbach, Steffen Schmidt, Philipp Reiter, and Sascha Langner

Exposing Underage Consumers to Alcohol Branding in Sport Sponsorship: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 409Angeline Close Scheinbaum, Hyunsang Son, Yongwoog Jeon, Gary Wilcox, and Seung Chul Yoo

When does Creativity Matter? The Impact of Consumption Motive and Claim Set- Size: An Abstract . . . . . . . . . . . . . 411Ilgım Dara Benoit and Elizabeth G. Miller

An Investigation of Slacktivism in Online Donation Campaigns: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 413Yashar Dehdashti, Lawrence B. Chonko, Aidin Namin, and Brian T. Ratchford

An Abstract on the Effects of Psychological Distance on Nostalgic Cultural Brands and Consumers’ Purchase Intentions: A Construal Level Theory Perspective . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 415Gerardo J. Moreira and Cuauhtemoc Luna-Nevarez

Utilitarian versus Hedonic Brands: Cognitive and Affective Country Image Components: An Abstract . . . . . . . . . . . . . . 417Carmen Lopez and George Balabanis

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Consumer Acculturation as a Process: A Propensity to Acculturate Index and an Adapted Acculturation Scale: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 419Kristina Harrison and John B. Ford

Investigating the Effect of Social Comparison on Helping Behavior: The Moderating Role of Self-Construal Level and the Mediating Role of Emotion: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 421Kun Zhou and Jun Ye

How does Providing Financial Information Impact Retirement Intentions? An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 423Arvid O. I. Hoffmann and Daria Plotkina

The Power of Collective Brand Defending in Mitigating Negative eWOM: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 425Koblarp Chandrasapth, Natalia Yannopoulou, Klaus Schoefer, and Darren Kelsey

The Usefulness of Brand Polarization to Various Parties: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 427Sergio Andrés Osuna Ramírez, Cleopatra Veloutsou, and Anna Morgan-Thomas

The Picture of Luxury: Millennials’ Relationship with Luxury Brands: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 429Jacqueline K. Eastman, Hyunju Shin, and Kristen Ruhland

The Influence of Brand Acquisition on Perceived Authenticity: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 431Sabinah Wanjugu, Juliann Allen, and Julie Guidry Moulard

A Comparison of the Determinants of Online Shopping Cart Usage in the US and China: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 433Jeffrey R. Carlson, Monika Kukar-Kinney, and Heping He

An Empirical Study on the Relationship between Cross-Channel Integration and Offline Store Patronage Behavior: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 435Takumi Tagashira and Chieko Minami

From the Store to the Kitchen: The Effects of an Ambient Situated Health Food Scent on Healthy Food Choices: An Abstract . . . . . . . . . . . . . 437Megan Phillips, Sommer Kapitan, and Elaine Rush

Use of Surveytainment Elements in Knowledge-Assessment Tests: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 439Alena Kostyk, Wenkai Zhou, and Michael R. Hyman

Soft Skills as an Assessed Course Component: An Abstract . . . . . . . . . . . . 441Hulda G. Black, Rebecca Dingus, and Alex Milovic

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The Need for Franchising Curriculum to Deliver Value to Underrepresented Groups: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . 443Rebecca Rast, Aaron Gleiberman, and Juliana White

I Pay, therefore I Am (An A): Co-Creation of Value in Higher Education: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 445Ebru Ulusoy and Arne Baruca

The Future of Terroir: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 447Guy Leedon, Patrick L’Espoir Decosta, Gary Buttriss, and Vinh N. Lu

Residents’ Support for Sustainable Tourism Development: The Mediating Role of Life Satisfaction: An Abstract . . . . . . . . . . . . . . . . 449Lanlung Chiang and Thi Le Huyen Nguyen

A Study of Camino de Santiago Hikers: An Abstract . . . . . . . . . . . . . . . . . 451Michael D. Basil

The Effect of Big Data on Small Firm Marketing Capabilities: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 453Grace Carson, Christina O’Connor, and Geoff Simmons

Frontiers of Internal Marketing: How Cultures of Procrastination and Improvisation Drive Project Performance: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 455Chris Hinsch, Anton Fenik, and Kevin Lehnert

The Empirical Link Between Export Diversification and Export Performance: Strategic and Resource Contingencies: An Abstract . . . . . . 457João S. Oliveira and John W. Cadogan

Learning Orientation and Market Orientation: The Mediating Role of Employees’ Absorptive Capabilities: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 459Zeeshan Ullah, Fahad Mushtaq, Vesa Puhakka, and Naveed Iqbal

The Effect of Fake News on the Relationship between Brand Equity and Consumer Responses to Premium Brands: An Abstract . . . . . . . . . . . 461Oluwafunmilayo Bankole and Mignon Reyneke

Fake News and the Top High-Tech Brands: A Delphi Study of Familiarity, Vulnerability and Effectiveness: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . 463Andrew Flostrand, Åsa Wallstrom, Esmail Salehi-Sangari, Leyland Pitt, and Jan Kietzmann

The Dominant and Underexamined Role of Brand’s Moral Character in Determining Brand Perception and Evaluation: An Abstract . . . . . . . . 465Mansur Khamitov and Rod Duclos

Do U.S. Consumers Want More Power over their Personal Data? A Preliminary Study on Consumer Data Right Preferences: An Abstract . . 467Brooke Willis and Tunmin (Catherine) Jai

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A Review and Weight Analysis of Factors Affecting Helpfulness of Electronic Word- of- Mouth Communications . . . . . . . . . . . . . . . . . . . . . 469Elvira Ismagilova, Nripendra Rana, Emma Slade, and Yogesh Dwivedi

Leadership Effectiveness and Marketing Successful Stories in Latin America: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 481Luis E. Torres and Carlos Ruiz

A Cross-Cultural Comparison of Gender Choice of Celebrities Endorsing Beauty Brands: An Abstract . . . . . . . . . . . . . . . . 483Shuang Wu and Li (Jenny) Ji

Should I Care for the Environment or Myself? Ads for Green Products: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 485Ceren Ekebas-Turedi, Elika Kordrostami, and Ilgim Dara Benoit

Examination of the Preference of French Consumers in the Fashion Sector: How Important is Ethical Attribute? An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 487Mohamed Akli Achabou

The Marketing of International Humanitarian Aid in a Changing Global Marketplace: An Abstract . . . . . . . . . . . . . . . . . . . . 489Robert Mittelman and José I. Rojas-Méndez

The Value of Psychological Capital for Customer Participation Management: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . 491Sara Leroi-Werelds and Sandra Streukens

An Abstract: Burdens of Health Service Access: Examining Prospective Customers Perceptions of Clinical Help-Seeking . . . . . . . . . . . . . . . . . . . . . 493Jessica Wyllie, Jamie Carlson, and Mohammad M. Rahman

Demystifying Perceived Psychological Proximity for Hedonic Product Choices: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 495Faheem Ahmed and Pierre Valette-Florence

Short or Long? The Right Combination of Time Duration, Cause Type, and Product Type in Cause-Related Marketing: An Abstract . . . . . . . . . . 497Chun-Tuan Chang, Xing-Yu (Marcos) Chu, I-Ting Tsai, and Ming- Tsung Kung

Virtual Reality Branding Campaigns, Impact and Public Perception: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 499Anouk de Regt, Stuart J. Barnes, and Kirk Plangger

Consumer Response to Product Safety Recall: An Empirical Research from China: An Abstract . . . . . . . . . . . . . . . . . . . . 501Weiling Zhuang, Yinping Mu, and Barry J. Babin

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When the Star Beckons: Celebrity- Branded Products and Retailer Resonance: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 503Vishag Badrinarayanan and Enrique Becerra

Consumers’ Quality Perception of Food Shape Abnormality: Effects on Customer Perceived Value and Consumer Behavior: An Abstract . . . . . . 505Klaus-Peter Wiedmann, Levke Albertsen, and Evmorfia Karampournioti

Examining Primacy and Recency Effects in Hypocritical CSR News: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 507Michael Peasley, Parker Woodroof, and Joshua T. Coleman

High Growth Private Companies: Values-Led and Profitable: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 509Peggy H. Cunningham

Chinese Consumers’ Attitudes of Chinese Versus Western Fashion Brands: An Exploration of Possible Predictor Variables Related to Individual and Cultural Values: An Abstract . . . . . . . . . . . . . . . . . . . . . 511Joy M. Kozar

Using the Online Search Volume to Predict Performance: An Abstract . . 513Ran Liu

Reappraising Effects of Word-of-Mouth Communication on the Innovation Diffusion Process: An Abstract . . . . . . . . . . . . . . . . . . . . . . 515Ran Liu

Special Session: New Directions in B2B Sales and Marketing Research AMS 2019 Annual Conference, Vancouver: An Abstract . . . . . . 517Carolyn F. Curasi, James S. Boles, Rob Mayberry, Nwamaka A. Anaza, and Avinash Malshe

Special Session: Brand Heritage: Cross Cultural Perceptions: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 519Fabien Pecot, Sunmee Choi, Varsha Jain, Gregory Rose, and Mei Rose

Effective Pricing Strategies: Investigating the Contrast Between Theory and Practice: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 521Vahid Rahmani, Elika Kordrostami, and John B. Ford

Price Priming Effects in Online Display Ads: An Abstract . . . . . . . . . . . . . 523Hamid Shaker, Sylvain Sénécal, Sihem Taboubi, and Yany Grégoire

Examining Country Image in Expert Electronic Word-of-Mouth: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 525Zixuan (Mia) Cheng, Chatdanai Pongpatipat, Kirk Plangger, and Leyland Pitt

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A Value-Based Model of Consumer Smartphone Usage for Online Transactions: The Role of Consumer Characteristics and Purchasing Situation: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 527Stefanie Sohn, Malte Fiedler, and Wolfgang Fritz

Effects of Double Language Labeling in the Context of FMCG-Products: A Mixed-Methods Approach: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . 529Sabrina Heix and Hartmut Holzmüller

What Makes the Difference? Employee Social Media Brand Engagement: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 531Sherese Y. Duncan, Christine Pitt, Sarah Lord Ferguson, and Phillip Grant

Why the Shortened ADAPTS Scale Should Not Be Used for Sales Students: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 533Aaron D. Arndt

White Coats, Mild Manners, and Good Doctors? When Red Decreases Perception of Dominance: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 535Bruna Jochims and Adilson Borges

Value Co-Creation and Behavioral Consequences: Evidence from Brazilian Consumers: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . 537Eduardo Roque Mangini, Cláudia Simões, and André Torres Urdan

Subjective Financial Deprivation and Budget Allocation Preferences: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 539Laurent Bertrandias and Alexandre Lapeyre

Is There a Self Beyond Identity: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . 541Nanda K. Viswanathan

How Common or Scientific Name Works? The Influence of Food Type and Regulatory Focus on the Choice of Ingredient Name: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 543Dickson Tok and Chun-Tuan Chang

The Spill-Over Effect of the Emotional Reaction to the Use of Internet on the Intention to Use Internet of Things (IoT) Services: An Abstract . . 545Yang Lu, Savvas Papagiannidis, and Eleftherios Alamanos

Online Environment–Product Congruence: The Role of Experience and Product Consumption Type on Product Liking: An Abstract . . . . . . . 547Luke Liska

How Peer-to-Peer Sharing Promotes Product Purchase: An Abstract . . . 549Jan F. Klein, Mark-Philipp Wilhelms, Katrin Merfeld, Sven Henkel, and Tomas Falk

Catalog and Online Retailing: Effects of Signals of Quality and Need for Cognition: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 551Joseph Jones

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Perceptions of Power in the Digital Era: An Investigation of Idea Crowdsourcing versus Crowdvoting: An Abstract . . . . . . . . . . . . . . . . . . . 553Matthew Wilson, Obinna Obilo, and Karen Robson

Gamification Research in View of Bibliometrics: A Literature Trend, Bibliographic Coupling, and Co-citation Analysis: An Abstract . . . . . . . . 555Gunwoo Yoon

The Conceptualization and Measurement of Perceived Value in Social Media: The Case of Facebook Brand Pages . . . . . . . . . . . . . . . . . 557Georgios Tsimonis and Sergios Dimitriadis

Interacting and Learning through Cross- Functional Product Development Teams: Driving New Product Creativity, Design Value, and Product Advantage: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 569Subin Im, Charles H. Noble, Daisuke Ishida, and Naoto Onzo

Product’s Digital Transformation Effect on Perceived Luxury Level and Brand Authenticity: The Watch Industry Case: An Abstract . . 571Sayma Messelmani and Virginie de Barnier

New Product Advantage Infused by Marketing and Technical Resources: Does Modularity Design Matter? An Abstract . . . . . . . . . . . . . 573Yazhen Xiao and Haisu Zhang

Responses to Female Sexual Power Portrayals in Ads: An Abstract . . . . . 575Melika Kordrostami and Russell N. Laczniak

Psychological Effects of Social Exclusion on Stereotyping and Consumer Behavior: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 577Felipe Pantoja, Patricia Rossi, Marat Bakpayev, and Sukki Yoon

Authentic Ethnic Advertisements Perception: An Abstract . . . . . . . . . . . . 579Nora Alomar, Natalia Yannopoulou, and Klaus Schoefer

Personalized Online Recommendations and the Effect of Trust and Valence: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 581Mazen Jaber and Chatdanai Pongpatipat

The Influence of Luxury Brands’ Firm Engagement on Customer Engagement on Social Media: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . 583Xia Liu, Hyunju Shin, and Alvin C. Burns

Supply Chain Resilience on Business Continuity Programs: The Role of Anticipated, Inherent, and Adaptive Resilience: An Abstract . . . . . . . . 585Samuel Sekar and Robert Hooker

Corporate Social Responsibility Beyond Borders: US Consumer Boycotts of a Global Company over Sweatshop Issues in Supplier Factories Overseas: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . 587Joon Soo Lim and KyuJin Shim

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Every Coin has Two Sides: The Negative Effects of Brand Social Power, the Dual Character of Face, and Counterfeit Luxury Consumption: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 589Jiang Ling and Shan Juan

Assessing Strategic Customer Behavior under Bounded Rationality: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 591Jihoon Cho, Anocha Aribarg, and Puneet Manchanda

Role of Task Difficulty in Brand Image Measurements: An Abstract . . . . 593Melisa Mete and Gary Davies

“What-are-you-looking-at?”: Implicit Behavioural Measurement Indicating Technology Acceptance in the Field of Automated Driving . . . 595Marc Kuhn and Viola Marquardt

The Effect of Consumers’ Asset Specificity Sensitivity on Mobile Payment Service Adoption: The Role of Switching Cost and Product Compatibility: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 607Jyh-Shen Chiou, Chiayang Chang, and Chih-Wei Lin

Personalization Perceptions in Retail Technology Adoption: The Mediating Role of Dependency and Intrusiveness: An Abstract . . . . 609Tyler Hancock, Brett Kazandjian, Christian Barney, and Kavitha Nambisan

Comparing Product Policy’s Effectiveness for E-Commerce Companies: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 611Maximilian Groh and Cláudia Simões

Top Management Emphasis and Silo- Spanning Communication for Marketing Knowledge Integration: An Empirical Examination: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 613Sreedhar Madhavaram, Vishag Badrinarayanan, and Robert E. McDonald

Brand Architecture Challenges in the Digital Age in the Context of a Broad Brand: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 615Claudia Gonzalez, Frank Alpert, and Josephine Previte

Are All Customer Empowerment Strategies Equally Beneficial? A Relative Efficacy and Issue of the Campaign Accounts: An Abstract . . 617Hajer Bachouche and Ouidade Sabri

Leveraging User-Generated Content for Demand-Side Strategy: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 619Terrence E. Brown and Mana Farshid

Sense and Sensibility: What are Customers Looking for in Online Product Reviews? An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 621Fang Wang and Sahar Karimi

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Police Brutality and Running Shoes: Authentic Brand Activism or Woke Washing: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 623Jessica Vredenburg, Sommer Kapitan, Amanda Spry, and Joya Kemper

The Lazarus Touch of Heritage: Place Branding, a Multi Stakeholder Study: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . 625Varsha Jain, Preeti Shroff, Altaf Merchant, and Subhalakshmi Bezbaruah

The Influence of Retail Return Policies on Brand Image: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 627Jennifer A. Espinosa and Lisa Monahan

Bridging Islands: Boundary Resources in Solution Networks: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 629Ruiqi Wei, Susi Geiger, and Róisín Vize

Value Proposition with the Relevant Business Ecosystem: The Moderating Role of Customer’s Business Change . . . . . . . . . . . . . . . . 631Niko Lipiäinen and Kirsi Kokkonen

How can Supervisors Help Frontline Employees Deal with Customer Mistreatment? An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 645Achilleas Boukis, Christos Koritos, Kate Daunt, and Avraam Papastathopoulos

Wearing Expertise on your Sleeve: Increasing Customer Service Expectations through Employee Apparel: An Abstract . . . . . . . . . 647Christian Barney, Carol Esmark-Jones, Adam Farmer, and Haley Hardman

Integrating Social and Activity Utilities to Explain Consumption: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 649José-Domingo Mora

Does Sampling Order Moderate the Effect of Autotelic Need for Touch on Product Evaluation: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 651Nino Ruusunen and Tommi Laukkanen

Shopping Mall Values, Customer Satisfaction, and Loyalty: The Moderation of Education Level in Morocco: An Abstract . . . . . . . . . 653Delphine Godefroit-Winkel, Mbaye Fall Diallo, and Souad Djelassi

Usability of Automated Driving Functions: A User Experience Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 655Sarah Selinka, Benjamin Österle, and Marc Kuhn

Social Media Usage, Status Consumption, and Online Public Consumption: An Abstract. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 665Ali Heydari and Michel Laroche

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CSR: The Best of Both Worlds: Driving Returns to the Business and its Employees: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 667Sarah Desirée Schaefer, Peggy Cunningham, Sandra Diehl, and Ralf Terlutter

The Public Healthcare System as a Service Network: An Assessment through the Time: An Abstract . . . . . . . . . . . . . . . . . . . . . . 669Rocio Rodríguez, Göran Svensson, Carmen Otero-Neira, and Carmen Padin

Relative Effectiveness of Direct and Indirect Comparative Advertising: The Role of Message Framing and Gender on Believability and Attitude Certainty: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 671Dan Petrovici, Linda L. Golden, and Dariya Orazbek

Special Session: Blockchain Technology and How It Will Change Marketing: An Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 673Haya Ajjan, Dana E. Harrison, Joe Green, Nikilesh Subramoniapillai Ajeetha, and Harry Wang

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