FEASIBILITY STUDY OF

Introduction• “Soaked in Paint” is conceptualized to put together all the certain factors in creating new and fashionable clothing.

• The brand name is based on shirts soaked in paint which can create a majestic pattern of art and style that will suit the people’s everyday trend.

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Benefits for the Clients• Unique Theme and Concepts

• products are all original and designed individually and are hand-made.

• Comfortable Products• fashionable yet comfortable outfits

• Reasonable prices• affordable and fashionable products

• Design-Your-Own-Shirt• offers design-your-own-shirt to the clients for them to customize their desired style

Benefits for the Producers• Job Creation and Skills Improvement Opportunity• the business can generate job and help the employees to improve their skills on arts, designs, and recreation.

• Income Generation• can generate profit for the entrepreneurs as it operates.

Procedure in Undertaking the Activity • Identification of Prospective Clients

• teenagers, young adults, adults and online buyers worldwide• Location

• Makati and online (thru Facebook page)• Preparation of the labor force

• Five designers will work daily from 8am-5pm to design shirts in our factory outlet

• Four storekeepers which will shift from morning and afternoon.

• One manager will facilitate the orders online, do inventories, and other accounting business from 9am-6pm everyday

• Preparation of the needed materials • paint, spray paint, stencils, shirts, hangers, racks, tables, chairs, computer, business permit, and other necessary materials for decoration

Initial Project Cost• The estimated projected cost of this business has an average cost of P246,448

Maintaining the Operation• more advertisements will be used

Making it Succeed• the business must stay unique • Design-Your-Own-Shirt is one of the factors that can contribute to the business’ competitive edge over the others

Objectives of the Entrepreneurial Activity

•1. Bring a new approach to t-shirt designing in the Philippines.

•2. Showcase the talents of Filipino artists and designers.

•3. Sell quality, creative, and unique shirts at a low price.

•4. Show that Filipino minds are distinct, creative, and innovative.

•5. Endorse Filipino artists and designers that are not well known.

Organizational Plan • An establishment must designate a management role for the reason that they are the ones who will carry out most of the operations plan .

• The four storekeepers are responsible for all warehouse operations activities .

• The five designers must be a skilled designer and is responsible for creating design solutions that have a high visual impact.

Business Strategy • The company would depend more on advertisement as their main campaign strategy -Print ads -Info graphics and short audiovisual presentations-Online advertising (social media pages and websites)

•The store should also offer discounts and promos on their products.

Policies/provisions• Employees are given legal and usual incentives and benefits.

• Promotion and raise will depend on the employee’s work and performance.

• They must also undergo seminars and trainings to improve their work performance and ethics.