copper brewing project rationale
TRANSCRIPT
Copper Brewing Project Rationale
Summary of Operations
Copper Brewing Company is a beer production business with an on‐site taproom/patio and
manufacturing facility at #102‐1851 Kirschner Rd. All beer sold on site will be produced on site with a
10 hL brewing system, accompanied by 10 hL fermenter tanks and brite tanks. The beer that will be
produced will be high quality, approachable beer styles that will have a focus on drinkability. The market
focus will be beer drinkers looking to make their way in to the craft beer market in search of a more
approachable product that is brewed local and fresh. The brewery will provide 5‐6 core styles of beer
that will be sold in the taproom and for wholesale. The taproom will also provide multiple other styles
on a rotating basis. Local ciders, kombucha and a few local rotating wines on tap will be offered to those
who wish to come to the brewery but prefer to not have beer.
Food will be provided in the tap room to satisfy liquor laws but will not be the focus of business. To
provide better food service to customers, food trucks and catering services will be brought in to
supplement food service. This allows for a rotating menu and provides customers with better choice and
a chance to try local food services.
In house food offerings are expected to be: popcorn, local peperoni and cured meats, warm pretzel
served with in house mustard, seasonal fruits and veggie platters, locally baked sausage rolls and meat
pies.
The hours of operation for the taproom are anticipated to be:
12pm – 9pm Wednesday & Thursday
12pm – 11pm Friday
3pm – 11pm Saturday
3pm – 8pm Sunday
Monday and Tuesday, the taproom is anticipated to be closed.
The manufacturing side of the business will operate outside of the above hours, however, no liquor
service to the public will fall outside of these hours. The hours of operation may change with seasonal
demands and slowdowns.
The taproom will offer board games and card games for patrons to play. These games will be kept in an
easily accessible area, so people can choose to play what they wish. The games will be by donation (as
much as possible), and any person is more than welcome to bring in their own game.
Beer in the taproom will be offered in 16oz (473ml) sleeves, 4‐4oz (473ml) flights, 64oz pitchers (1.89L)
and 5oz (147ml) wine glasses for on site consumption. For take home or off‐site consumption the
brewery will offer 64oz (1.89L) growlers and 4 packs of 16oz cans (1.89L). Growler bottles will be
available for purchase and growler fills be charged upon request.
Beer for wholesale to local vendors will be provided in 4 packs of 16oz cans (1.89L).
Community Impact
Copper Brewing is a family and pet friendly brewery. The intent is to provide a comfortable space for
social gathering with a focus on community involvement and inclusion. The beer provided will be highly
approachable, high quality, moderate alcohol beers brewed true to style. The brewery will be a place
that everyone, no matter what experience or knowledge of the craft beer industry, will feel welcome to
come in, enjoy a glass of their favorite beer and feel comfortable trying something new. The brewery
will have an inviting and inclusive atmosphere. No one should feel out of place. The brewery will focus
on local economy as much as possible sourcing ingredients from the Okanagan and British Columbia. To
provide an educational experience, all staff will be required to know everything about the beer they are
serving. What malts, hops, yeast and fermenting temperatures were employed to make the beer along
with a knowledge of the history of the style of beer the customer is consuming. The goal is to have
people leave the brewery knowing more about beer than when they came in, no matter what level of
knowledge they have.
The location at 1851 Kirschner Rd. is in a mixed used commercial area and the brewery plans to grow
with the changing community as the Capri Landmark urban centre plan unfolds. The area is in need of a
positive social gathering hub and as more residential units unfold in the area, the brewery will provide a
space to fill this void.
The brewery will make donations to local veterinarians based on a percentage of sales. These donations
will go into a fund that will be used to supplement vet charges to lower income families that do not have
the money to pursue certain treatments. There are too many families that must make the difficult
decision of putting their family pets down for financial reasons, especially when the problem can be
avoided with treatment. Copper Brewing is pet friendly and understands the impact pets have on
families. This is our way of giving back to the community.
It is the full intention of the brewery to offer a space for peaceful enjoyment. There are no residential
buildings within the immediate vicinity of the brewery, however, if noise at all becomes an issue, it will
be dealt with immediately and protocols will be implemented to eliminate future nuisances. Copper
Brewing wants everybody to be able to enjoy genuinely good beer in a respectable environment.