design elements and principles

Download Design elements and principles

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  1. 1. DESIGN Elements&Principles
  2. 2. OBJECTIVES o Knowing what are the elements of design o Knowing what are principles of design. o Knowing what are the qualities of great designer. o Knowing what is the process of design a logo.
  3. 3. DESIGN Realization of a concept or idea into a configuration, drawing, model, mould, pattern, plan or specification and which helps achieve the item's designated objective(s).
  4. 4. DESIGN "Simplicity is the ultimate sophistication."
  5. 5. DESIGN "Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works. - STEVE JOBS
  6. 6. DESIGN Elements: Are the ingriedents Principles: Are how they are mixed
  7. 7. Line: The linear marks made with a pen or brush or the edge created when two shapes meet. DESIGN ELEMENTS
  8. 8. Shape: A shape is a self contained defined area of geometric or organic form. DESIGN ELEMENTS
  9. 9. Color: The hue of the shapes, line ,,etc. Types: 1. Primary 2. Secondary 3. Tertiary DESIGN ELEMENTS
  10. 10. DESIGN ELEMENTS
  11. 11. Space: the area deep within the moment of designated design, the design will take place on. For a two-dimensional design, space concerns creating the illusion of a third dimension on a flat surface DESIGN ELEMENTS
  12. 12. Texture: the way a surface feels or is perceived to feel. DESIGN ELEMENTS
  13. 13. Form: may be described as any three-dimensional object. Form can be measured, from top to bottom (height), side to side (width), and from back to front (depth). DESIGN ELEMENTS
  14. 14. Unity/Harmony: all elements are in agreement, a design is considered unified. DESIGN PRINCIPLES
  15. 15. Balance: Making the two sides of the canvas of your design is balanced. Types: Asymmetrical symmetrical DESIGN PRINCIPLES
  16. 16. Emphasis: Dominance is created by contrasting size, positioning, color, style, or shape. The focal point should dominate the design with scale and contrast without sacrificing the unity of the whole. DESIGN PRINCIPLES
  17. 17. Contrast: The important elements should standout from the design thru contrast between two objects thru colors, tones and values. DESIGN PRINCIPLES
  18. 18. Rhythm: Rhythm in design is also called repetition. Rhythm allows your designs to develop an internal consistency that makes it easier for your customers to understand. Once the brain recognizes the pattern in the rhythm it can relax and understand the whole design. DESIGN PRINCIPLES
  19. 19. Pattern: is a combination of elements or shapes repeated in a recurring and regular arrangement. DESIGN PRINCIPLES
  20. 20. Proportion: Using the relative size of elements against each other can attract attention to a focal point. When elements are designed larger than life, scale is being used to show drama DESIGN PRINCIPLES
  21. 21. COLOR THEORY How are the colors affecting the emotions
  22. 22. BRNAD IDENTITY DESIGN The definition and the process
  23. 23. BRNAD IDENTITY DESIGN
  24. 24. WHAT MAKES A GREAT LOGO
  25. 25. WHAT MAKES A GREAT LOGO
  26. 26. WHAT MAKES A GREAT LOGO
  27. 27. WHAT MAKES A GREAT LOGO
  28. 28. WHAT MAKES A GREAT LOGO
  29. 29. WHAT MAKES A GREAT LOGO
  30. 30. WHAT MAKES A GREAT LOGO
  31. 31. WHAT MAKES A GREAT LOGO
  32. 32. WHAT MAKES A GREAT LOGO
  33. 33. WHAT MAKES A GREAT LOGO
  34. 34. THE PROCESS OF BRAND IDENTITY DESIGN THE DESIGN BRIEF THE RESEARCH AND BRAIN- STORMING SKETCHING RENDERING DIGITAL CONVERTED PRESENTING FINISHING AND DELIVERING
  35. 35. Top 10 Qualities of great graphic designer. ARTISTIC ABILITY CLIENT ORIENTED COMMUNICATION CREATIVITY MANAGES PRIORITIES KNOWS AUDIENCE OPEN TO CHANGE STRATEGY TEAMWORK TECHNOLOGY
  36. 36. THANKS