1 elements & principles of design. 2  to identify elements and principles of design  to apply...

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  • Slide 1
  • 1 Elements & Principles Of Design
  • Slide 2
  • 2 To identify elements and principles of design To apply elements and principles of design to interiors To examine the impact of elements and principles of design on apparel decisions Objectives
  • Slide 3
  • 3 Elements Line Shape/Form Space Texture/Pattern ColorPrinciples Rhythm Emphasis Balance Proportion/Scal e Harmony Elements & Principles
  • Slide 4
  • 4 Elements of Design line shape--form space texture color
  • Slide 5
  • 5 Line A mark that is greater in length than in width Indicates direction Many different types of lines straight curved horizontal vertical diagonal Elements
  • Slide 6
  • 6 Vertical Dignity, discipline, strength Emphasize height in a room Make people appear more slender when used in apparelHorizontal Sense of rest, relaxation Counteract vertical lines Too many can make a room seem dull Can make a person appear heavier Elements Line
  • Slide 7
  • 7 Diagonal Break monotony of vertical and horizontal Help move eye around room More interesting More difficult to useCurved Portray grace, youth More relaxed and informal Livelier Elements Line
  • Slide 8
  • 8 Shape/Form Solid objects, opposite of space Free space does not exist Shape 2-dimensional (length, width) geometric organic (free flowing) Form 3-dimensional (length, width, depth) Elements
  • Slide 9
  • 9 Shape/Form Everyone has his or her own shape/form and should consider this when purchasing apparel rectangle-little difference in bust/chest, waist and hip measurements hourglass-balanced from top to bottom; bust/chest and hips about equal, waist smaller in measurement triangle-(pear shaped) bottom heavy, small bust/chest, narrow shoulders inverted triangle-broad shoulders, full bust/wide chest, narrow lower body Elements
  • Slide 10
  • 10 Shape/Form Elements What is your body shape? What types of clothing look best on your shape?
  • Slide 11
  • 11 Space Total area a person can see Large shapes and forms break up space Area around shape/form is called negative space Elements
  • Slide 12
  • 12 Texture Surface quality of textile or finish Can be apparent (visual) or tactile (touch) Kinds of texture rough smooth dull shiny soft Elements
  • Slide 13
  • 13 Color Light reflected off objects Can have strong emotional and psychological impact Main characteristics hue (name) value (how light or dark) intensity (how bright or dull) Elements
  • Slide 14
  • 14 Color WARM WARM colors: redorangeyellow active, exciting, aggressive COOL COOL colors: bluevioletgreen calming, restful, passive Elements
  • Slide 15
  • 15 Color Wheel Elements warm cool
  • Slide 16
  • 16 primary secondary intermediate Elements Color
  • Slide 17
  • 17 Principles of Design balance emphasis harmony rhythm proportionscale
  • Slide 18
  • 18 Balance Distribution of visual weight Creates a sense of rest and equilibrium Equality between opposite elements Two types symmetrical(formal balance) exactly same on both sides asymmetrical(informal balance) balanced, but each side is different Principles
  • Slide 19
  • 19 Rhythm Repetition of one or more design elements Creates a feeling of organized movement, sense of order Used to guide eye through design, provide direction Principles Example: collection of vases displayed on a shelf, row of buttons on garment or stripes
  • Slide 20
  • 20 Principles What type of balance does this room have? Where is the rhythm in this room?
  • Slide 21
  • 21 Emphasis Center of interest, focal point, catches the viewers attention Element that has been exaggerated or centralized to draw viewers eye Principles Example: fire place, vase of flowers, artwork piece of jewelry, scarf, hair clip
  • Slide 22
  • 22 Principles What area of this room is your eye drawn to? Why do you think this has become the focal point?
  • Slide 23
  • 23 Proportion/Scale Relationship of parts to each other and to design as a whole Size, amount, number relate well with each other Relationship between size and shape; shape and surroundings Principles
  • Slide 24
  • 24 Principles Is this area well-proportioned or disproportioned? Compare the size and scale of the objects in the room to one another
  • Slide 25
  • 25 Harmony/Unity Unity + Variety = Harmony Unity-everything works together Variety-design is not boring, several elements used to hold viewers attention Principles
  • Slide 26
  • 26 Harmony Principles Discuss the design of this room Are all of the elements harmonious? Why or why not?
  • Slide 27
  • 27 Discuss how texture and color can affect ones emotions or feelings about a room, garment or object. How do people express themselves through design? Principles
  • Slide 28
  • 28 1.Name the four types of lines. 2.Describe the difference in symmetrical and asymmetrical balance. 3.Emphasis refers only to a brighter color. Quiz A. TrueB. False
  • Slide 29
  • 29 4.Harmony = _________ + __________ 5.Give two examples of rhythm not discussed in the presentation. 6.Which of the following is not a correct definition of balance? Quiz A. distribution of visual weight B. creates a sense of rest and equilibrium C. equality between opposite elements D. ending figure in your checkbook
  • Slide 30
  • 30 The Curriculum Center for Family and Consumer Sciences Texas Tech University. hs.ttu.edu/ccfshs.ttu.edu/ccfs Color Matters - Design-Art. 2002. www.colormatters.com/colortheory.htmlwww.colormatters.com/colortheory.html Vogue Patterns. 2002. www.voguepatterns.com/vpm/figure/figurem.htmwww.voguepatterns.com/vpm/figure/figurem.htm Acknowledgements Production Coordinators Allison Mangold Production Manager Geoff Scott Executive Producer G.W. Davis MMIII, MMIV CEV Multimedia, Ltd.