December 2010Volume 3 – Issue 12

2024 N. Broadway, Suite 100, Santa Ana, CA 92706 - 714-836-4042

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Social Media For Small BusinessBy Lilian de la Torre-Jimenez

Over 60 people attended the NHBWA November luncheon where guest speaker Manal Richa, a consultant with the Orange County Small Business Development Center (OCSBDC), provided valuable information on having a presence online via social media.“If you do not have a profile on Facebook, please get one. Make sure you create a fan page for your business as well and stay connected with your readers,” Richa said. She answered questions from an engaged audience and provided suggestions as to what are the best social media platforms available to promote small businesses, like Twitter and others.“It’s hard to say exactly how much time you should devote to posting on social media, each business is different and has different needs, but make sure that what you write has value for your business, or for your followers”, added Richa. The expert pointed out the importance of following the competition on social media and be up to date on what they are doing. Tracking is also important, and Richa suggested using Google analytics to maintain real time statistics on who visits your social media and how much time visitors spend on it.“One of the goals of NHBWA is to provide our members with networking opportunities, educational seminars and our luncheon series where we have experts in various fields sharing their wealth of information,” said Yobany Banks-McKay, NHBWA president. “Richa has provided us with many options to promote our businesses on social media platforms,” she added.Small business owners, college representatives and members of the Board of Directors of NHBWA as well as Adalberto Quijada, SBA district director attended the educational luncheon that took place on November 4th at the Rancho Santiago Community College District (RSCCD) Board Room.

For more information or to schedule a consultation, you may contact the Orange County SBDC office at (714) 564-5200.

Manal Richa addressing luncheon attendants. Photo: Nancy Ramos

Luncheon attendees get a chance to introduce themselves and theirBusiness. Photo: Nancy Ramos

From left to right, Advisory Board members Olga Niebla and Rossina Gallegos, Honorary Board Member Cecilia Novella. Photo: Patty Homo

Upcoming Events

NHBWA News Brief Page 2

Event Location Date/Time

QuickBooks: Managing Cash Flow, Sales and Profit

www.ocsbdc.com

Rancho Santiago Community College District 2323 N. Broadway, Room 107

Santa Ana, CA 92706

December 1, 20106:00 p.m. – 8:30 p.m.

Essential Steps to Starting a Successful Businesswww.ocsbdc.com

Rancho Santiago Community College District 2323 N. Broadway, Room 107

Santa Ana, CA 92706

December 2, 20106:00 p.m. – 8:30 p.m.

California State University Fullerton – It’s Not a Glass Ceiling, It’s a Sticky Floor – Seminar

www.business.fullerton.edu

Radisson Hotel Newport Beach4545 MacArthur Blvd.

Newport Beach, CA 92660

December 7, 20107:30 a.m. – 9:30 a.m.

Santa Ana College FoundationEighth Annual Pageant of the Trees

www.sac.edu

First American Corporation 1 First American Way Santa Ana, CA 92707

December 7, 20106:00 p.m.

34th Annual Minority Business Opportunity Day (MBOD)

www.scmbdc.org

Pacific Palms Conference ResortOne Industry Hills Parkway

Industry, CA 91744

February 24, 20117:00 a.m.

Happy Holidays

To All Our Valued Sponsors and Supporters!

Did you know?

NHBWA News Brief Page 3

There are various online resources that can guide you on how to open and manage your own business. One of these online resources is Business.gov which also provides tips on how to do business with the U.S. Government. Check out the tips below on how to register a business.

For more information , visit www.Business.gov

"Never let what you cannot do stop you from doing what you CAN do!"— Stephen Pierce

Executive Board Monica Estrada-Nuñez Ruth Ko Norma ParrazYobany Banks-McKay Sylvia Lopez-Navarro Maria de Lourdes Sobrino Isabelle VillaseñorBelinda de la Libertad Sahara Navarro Ophelia McNeill Part-time/Seasonal StaffElizabeth Arteaga Diane Medina Francisco De AndaPatty Homo Honorary Board Members Sofía Negron-Linn Carmen CastroTeresa Mercado-Cota Marie Moreno Olga NieblaBoard of Directors Cecilia Novella Emma Ramirez-Hightower ConsultantVeronica Alva-Roman Advisory Board Teresa Saldivar Pat DanelErika De La Teja Rossina Gallegos Lydia Salvetta EditorLilian De La Torre-Jimenez Francisca Gonzales Baxa Adriana Spitzer Patty Homo

NHBWA News Brief Page 4

Always Making Time To Giving Back By Francisco De Anda

2010 Scholarship recipient, Jennifer Harrizon is currently attending California State University, Fullerton where she is majoring in Child and Adolescent Studies with a minorin Communicative Disorders and will ultimately pursue her Masters Degree in Education. Her career goal is to become an elementary school teacher and eventually work as a speech-language pathologist. Although she is doing extremely well in her studies, Jenniferadmits that it is very challenging at times to balance being a single mother attempting to make a better life for herself and her son, going to school full-time and juggling other obligations and responsibilities simultaneously. Despite the fact that she is very busy, she still finds the time to give back to her community. She is currently an active memberof the Parenting Association Committee at Santa Ana College. This particular group is made up of parents who are working together to promote education by visiting local high schools and homes throughout the community to provide a better understanding of how to get into college. In addition, Jennifer also works closely with KinderCaminata by instilling the importance of a college education into the minds of young children. Jennifer is also involved on her college campus with a group known as the Child and Adolescent Studies Student Association (CASSA) where she participates in various community service events that involve working with children and fundraising walk-a-thons for the Children’s Hospital of Orange County. Jennifer expresses her gratitude and appreciation for having received a scholarship from the NHBWA.

Elizabeth Arteaga By Teresa Mercado-Cota

As associate director, Elizabeth Arteaga manages the marketing, outreach, and training programs of the Orange County Small Business Development Center (SBDC). She develops and implements marketing strategies to promote the Center’s services; oversees the entrepreneurial training programs; and coordinates special projects associated with Orange County SBDC partnerships. Prior to joining Orange County SBDC in 2009, Elizabeth served as the Director of the National Hispanic Business Women Association (NHBWA) for two years where she was responsible for managing the day–to-day operations of the Association, securing and coordinating ongoing and growing opportunities for grants and sponsorships, maintaining accurate records for revenue and expense reports, supervising, training and evaluating staff, including consulting contracts. She also led the outreach and education programs of NHBWA to the business and general community, developed and distributed all marketing, promotional materials and publications, oversaw media relations, advertising and website postings, and coordinated business seminars, training sessions and annual events. Elizabeth began her career in Social Science Research Center at California State University, Fullerton (CSUF), where she was a Project Assistant Manager.

She joined Rancho Santiago Community College District in 2004 and served in multiple economic development programs of the district such as the Center for International Trade Development, Workplace Learning Resource Center, the Small Business Development Center and the Digital Media Center. Elizabeth holds a Bachelor of Arts degree in Business Administration and Spanish from CSUF, and her Master’s in Business Administration from the University of Redlands is in progress with graduationanticipated in 2011.

Member Corner

Scholarship Highlight