February 2011Volume 4 – Issue 2

2024 N. Broadway, Suite 100, Santa Ana, CA 92706 - 714-836-4042

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Sponsor’s Appreciation Event With a Touch of Culture By Lilian de la Torre-Jimenez

The National Hispanic Business Women Association held its annual sponsor’s appreciation event on January 6, Three Kings Day, with board members and representatives of companies and organizations that support NHBWA’s events and mission.

“We are very excited as we prepare for our annual awards and scholarship event coming up this May,” said Yobany Banks-McKay, NHBWA President and representative of valued sponsor of the organization, UPS.“We want to thank our sponsors for the help they provide our organization year-round which in turn has helped us reach out to women entrepreneurs and offer them workshops and networking opportunities,” added Banks-McKay.“We, at The Principal Financial Group, are very pleased to support a leading women business organization here in Orange County,” said Jeff Golan, the Regional Manager Director. The Principal Financial Group was the main sponsor of various major NHBWA events held in 2010, including Congresswoman Loretta Sanchez’s annual Latina empowerment luncheon. Jeff will also be our keynote speaker at our February 10th luncheon at the Mesa Verde Country Club in Costa Mesa. Other major sponsors such as Chevron, Southern California Edison, Union Bank, State Farm, and Wells Fargo were also thanked at the event for their monetary contributions that make possible numerous business events and services. In the case of UPS, an online shipping discount system has been set up for NHBWA members to take advantage of this benefit at their places of business as well as UPS stores.At the gathering, Belinda de la Libertad, Vice President of NHBWA was congratulated for the new and improved NHBWA website www.nationalhbwa.com. The redesigned website allows for easy download of information such as the 2011 scholarship application and guidelines for students, sponsorship opportunities, membership sign-up and renewal as well as RSVP options to events with convenient PayPal payment options for sponsors, members and friends.To commemorate Three Kings Day, NHBWA had the traditional “Rosca de Reyes” (pastry) and delicious tamales as well as the “champurrado” beverage.Many of the organization’s board members were present at the annual celebration.

From left to right: Board members Pat Danel, Yobany Banks-McKay, The Principal Financial Groups’ Jeff Golan and Vilma Gonzalez.

From left to right: Board members Lydia Salvetta,

Yobany Banks-McKay and Teresa Mercado-Cota.

Board members Sahara Navarro (standing) and Elizabeth Arteaga.

Traditional Three Kings Day pastry “Rosca de Reyes”.

Upcoming Events

NHBWA News Brief Page 2

Event Location Date/Time

Social Media Marketing Strategies for Small Business

www.ocsbdc.com

Rancho Santiago Community College District 2323 N. Broadway, Room 107

Santa Ana, CA 92706

February 9, 20116:00 p.m. – 8:30 p.m.

Navigating the Seas of Investment in 2011www.nationalhbwa.com

Mesa Verde Country Club3000 Club House RoadCosta Mesa, CA 92626

February 10, 201111:30 a.m. – 1:30 p.m.

Federal/State Basic Payroll Tax Seminarwww.ocsbdc.com

Rancho Santiago Community College District 2323 N. Broadway, Room 107

Santa Ana, CA 92706

February 24, 20119:00 a.m. – 3:30 p.m.

Essential Steps to Starting a Successful Businesswww.ocsbdc.com

Rancho Santiago Community College District 2323 N. Broadway, Room 107

Santa Ana, CA 92706

February 24, 20116 p.m. – 8:30 p.m.

11th Annual Awards and Scholarship Galawww.nationalhbwa.com

Doubletree Hotel201 East MacArthur Blvd.

Santa Ana, CA 92707

May 19, 20116:00 p.m. – 8:00 p.m.

Our Valued Sponsors and Supporters!

NHBWA News Brief Page 3

Did you know?

The Orange County Hispanic Educational Endowment Fund (HEEF) serves students who live in Orange County (OC), California only. HEEF provides a limited number of competitive academic scholarships for OC high school and community college transfers who enroll at a four year college or university. HEEF also awards scholarships and tuition grants for OC high school graduates to attend community college. The OC Hispanic Bar Association awards several scholarships for OC students to attend Law School. See the HBA tab under “Scholarships Available” at www.heef.org

HEEF On-Line Scholarship Application for 2011-12 is available on the HEEF website at www.heef.org.

After opening www.heef.org, proceed to Scholarship Information, to the tab “Requirements” in order to access the hotlink to the HEEF On-Line application.

What is the deadline for the online application?

Friday, March 4, 2011

You are cordially invited to NHBWA's February 10th business luncheon.

Hosted by The Principal Financial Group

“Navigating the Seas of Investment in 2011”

Jeff Golan - Regional Manager Director The Principal Financial Group

Join us as we take a look at how the new tax laws will affect your business and personal investments.What every business owner should know.

Come and join us at theMesa Verde Country Club

Enjoy a relaxed and friendly atmosphere, with great food and an opportunity to network.

Members $10.00 Non-members: $20.00 Students: No charge with Student ID

Spaces are limited so reserve your seat now!

Register Now!

"Never let what you cannot do stop you from doing what you CAN do!”— Stephen Pierce

NHBWA News Brief Page 4

Member Corner

Scholarship Highlight

Executive Board Monica Estrada-Nuñez Francisca Gonzales Baxa Adriana Spitzer

Yobany Banks-McKay Sylvia Lopez-Navarro Ruth Ko Norma Parraz

Belinda de la Libertad Sahara Navarro Maria de Lourdes Sobrino Isabelle Villaseñor

Elizabeth Arteaga Ophelia McNeill

Patty Homo Honorary Board Members Diane Medina Part-time/Seasonal Staff

Teresa Mercado-Cota Marie Moreno Sofía Negron-Linn Francisco De Anda

Board of Directors Cecilia Novella Olga Niebla Carmen Castro

Veronica Alva-Roman Advisory Board Emma Ramirez-Hightower

Erika De La Teja Pat Danel Teresa Saldivar Editor

Lilian De La Torre-Jimenez Rossina Gallegos Lydia Salvetta Patty Homo

Keeping Herself Involved in the Community By Francisco De Anda

Kristina Chavez, a 2010 NHBWA scholarship recipient, is currently attending California State University, Fullerton where she is pursuing her undergraduate studies in Psychology and Criminal Justice. Currently, she is working for a local non-profit and is involved with local projects in her community, which include helping elderly people clean their homes. Although Kristina is greatly involved in numerous community activities, she finds balancing her school, work, and social life quite challenging. Kristina expresses gratitude for the great opportunity the NHBWA has given to her through the generous scholarship she was awarded last year.

Meet this Community Servant By Belinda de la Libertad

Eddie Marquez serves as Public Affairs Region Manager for Southern California Edison. His duties include being the primary legislative, political, business, and community liaison in his area of responsibility; manager of charitable contributions; public safety and emergency response contact; and company spokesperson for his region.

Eddie is past chair and member of several County and City Commissions, as well as having served as member of the Board of Directors for a number of business organizations and chambers. He has also served on numerous non-profit boards and continues to be actively involved in chambers and other community based organizations.

In his spare time, Eddie enjoys reading and engages in various sports activities such as running, boxing, martial arts, working out and hiking. He also enjoys spending indoor/outdoor time with his wife, kids, and large extended family.

Eddie was born and raised in California. He graduated with a B.A. from the University of California, Santa Cruz with a degree in American Literature. Eddie received his Doctor of Jurisprudence degree from the Monterey College of Law. He and his wife reside in Southern California with their four children.

Attention Students! Download the 2011 Scholarship Applications and Guidelines HERE